Por Emma Peterson, traducido por Jessica Bravo.  

Descubre los eventos, seminarios y expositores que formarán parte del Western Roofing Expo 2026. 

Mantenerse al día en la industria del roofing puede ser todo un desafío. Ya sea enfrentando tormentas cada vez más intensas en el campo o lidiando con la escasez de mano de obra y materiales desde la oficina, contar con la información y las herramientas adecuadas es clave para seguir siendo competitivo. Afortunadamente, la Western States Roofing Contractors Association (WSRCA) organiza cada año el Western Roofing Expo (WRE), un evento de dos días diseñado para ayudar a los profesionales del roofing a enfrentar estos retos y conocer las últimas tendencias de la industria. 

Considerado uno de los principales eventos regionales de roofing e impermeabilización, el WRE ofrece una exposición comercial de dos días, más de 30 seminarios educativos, almuerzos especializados, la competencia The Roofing Games™, torneos de golf y tiro deportivo (sporting clays), una subasta en vivo, demostraciones de productos y mucho más. Este año, el evento se llevará a cabo del 27 al 29 de septiembre de 2026 en el Paris Las Vegas, en Las Vegas, Nevada. 

El corazón del evento 

Las principales actividades se desarrollarán el lunes 28 y martes 29 de septiembre, con un programa que incluye 30 seminarios educativos, dos almuerzos especializados y un piso de exhibición con acceso gratuito para contratistas. 

Los seminarios del WRE son una excelente oportunidad para fortalecer conocimientos tanto técnicos como empresariales. Especialistas de toda la industria compartirán información sobre administración de negocios, tendencias del mercado, innovación y desarrollo técnico. Los asistentes también encontrarán rostros conocidos de la familia de The Coffee Shops™, entre ellos Trent Cotney de Adams and Reese, Amparo Sancen de Latinos En Roofing, John Kenney de Cotney Consulting Group y la presidenta de RoofersCoffeeShop®, Heidi J. Ellsworth. 

WSRCA ha preparado dos almuerzos especialmente pensados para los asistentes. El primero será el lunes, de 11:30 a.m. a 1:00 p.m., patrocinado por National Roofing Contractors Association (NRCA). Durante esta sesión, Craig Brightup, de The Brightup Group, y Chad Collins, de NRCA, analizarán las decisiones más recientes en Washington D.C. y cómo podrían afectar a la industria del roofing. 

El segundo almuerzo se realizará el martes, también de 11:30 a.m. a 1:00 p.m., con el patrocinio de Malarkey Roofing Products. En esta ocasión, los asistentes escucharán a la conferencista principal del WRE 2026, Shereen Thor, una comediante convertida en coach de liderazgo que ha trabajado con organizaciones como Google, Pandora, Slack, Safe Place for Youth y The Social Justice Learning Institute. Su conferencia ofrecerá herramientas útiles tanto para empresarios como para profesionales en cualquier etapa de su carrera. 

El piso de exhibición estará abierto el lunes y el martes. Esta será una excelente oportunidad para conocer las últimas innovaciones y tecnologías de la industria, ya que habrá demostraciones de productos cada hora. En ese mismo escenario de demostraciones también regresarán los esperados Roofing Games el martes. 

La exposición comercial también brinda la oportunidad de conversar con representantes de empresas líderes de la industria. ¿La mejor parte? ¡La entrada al piso de exhibición es GRATUITA para contratistas y roofers! Estaremos en el booth 12, así que no dejes de visitarnos para saludarnos. Además, muchos de nuestros amigos de la industria también estarán presentes, entre ellos Anchor Products (815), APOC (609), BITEC (151), Brava Roof Tile (840), Carlisle Architectural Metals (509), Drexel Metals (509), Equipter (826), Integrity Insurance & Bonding (360), Lakeside Construction Fasteners (154), New Tech Machinery (356), PABCO Roofing Products (703), Rocket Equipment (638), RoofScope (822), Sentry Building Innovations (150) and VELUX (361). 

Eventos adicionales y más 

Además de las actividades principales de los dos días, habrá eventos adicionales tanto antes (domingo 27 de septiembre) como después (miércoles 30 de septiembre). Davis Memorial Foundation organizará dos torneos, uno de tiro deportivo (sporting clays) y otro de golf. Los fondos recaudados en estos eventos se destinarán directamente al fondo de becas de Davis Memorial Foundation. Gracias a este programa, más de 195 estudiantes de preparatoria, licenciatura y posgrado han recibido apoyo para continuar con sus estudios. Estos eventos cuentan con un registro y una cuota de participación independientes. 

Miércoles 30 de septiembre, el International Institute of Building Enclosure Consultants (IIBEC) llevará a cabo una jornada especial de capacitación de 9:00 a.m. a 2:30 p.m. Este evento ayudará a los asistentes a fortalecer sus conocimientos sobre la industria de la envolvente del edificio (building enclosure). El programa incluye dos cursos: uno sobre los fundamentos de los sistemas de techado y otro enfocado en las actualizaciones más importantes de los códigos internacionales de construcción. El registro y la cuota para esta jornada de capacitación son independientes del registro general del evento. 

Regístrate y asegura tu lugar 

El registro para el WRE 2026 ya está abierto. Puedes registrarte en línea. El evento se llevará a cabo del 27 al 29 de septiembre de 2026 en el Paris Las Vegas, en Las Vegas, Nevada. Al celebrarse en el Paris Las Vegas, existen diversas opciones de hospedaje cercanas. WSRCA ha negociado tarifas preferenciales en el Paris Las Vegas, Planet Hollywood y Horseshoe Hotel, con habitaciones disponibles desde $91 dólares por noche. 

¿No estás seguro de que el costo del registro se ajuste a tu presupuesto? RoofersCoffeeShop®, en colaboración con Western Colloid, llevará a cinco profesionales al evento sin costo. Al participar en nuestro concurso, tendrás la oportunidad de ganar un pase con acceso a la exposición comercial, el almuerzo anual, el contenido en español, las sesiones educativas y el almuerzo legislativo. 

¡Conoce más sobre el WRE 2026!

By Jesse Sanchez. 

Learn how rooftop attachment systems are evolving to address safety, code requirements and long-term performance across commercial roofing systems. 

At the International Institute of Building Enclosure Consultants (IIBEC) 2026 show, a clear shift took shape in how roofing professionals are defining performance. Installation quality remains essential, but the conversation is moving beyond the membrane to focus on what happens after the roof is complete. Specifically, how rooftop systems and equipment are secured over time. That shift was at the center of this sound stage interview from The Coffee Shops™, where Megan Ellsworth spoke with Scott Carpenter of Anchor Products. Their discussion centered around a growing industry reality: long-term roof performance is increasingly determined by the stability of everything mounted on the system, not just the system itself. 

“We've gotten really, really, really good at putting roofs on,” Scott said. “It's all those things that bounce across a roof in a wind or seismic event that gets us in trouble.” As severe weather events continue to intensify, rooftop materials and equipment are being exposed to greater forces. Scott pointed to recent storm footage showing large insulation bundles lifted and displaced, illustrating how quickly unsecured components can become a source of damage. When that movement occurs, the impact extends beyond isolated areas, often compromising the integrity of the entire roofing system. 

In response, contractors are expanding their focus to include a broader range of rooftop attachments. Solar arrays, windscreens, snow retention systems and electrical equipment are now part of a more comprehensive approach to roof management. What was once treated as a secondary consideration is now directly tied to operational reliability, jobsite safety, and long-term risk mitigation. At the same time, evolving building codes are reinforcing this shift, placing greater emphasis on secure attachment as a requirement rather than an option. 

This change is also influencing how projects are designed and specified. Instead of addressing rooftop attachments after installation, design professionals are integrating them into the planning phase, recognizing the liability associated with unsecured elements. Scott explained, “It is extra special to them because they're trying to figure out how they can write code into a lot of the specification because there's a liability that goes along with that.” As a result, attachment systems are moving from accessory status to a defined component of the overall roofing assembly. 

Compatibility plays a critical role in that transition. Modern attachment solutions are engineered to align with existing roof membranes, allowing for integration without compromising performance. This enables manufacturers and contractors to present more unified solutions that reflect the complexity of rooftop environments. 

Together, these developments point to a broader evolution in the industry. Scott noted, “There's a need for something and it's now code as well,” reinforcing how roofing performance is no longer measured solely at installation, but across the full lifecycle of the roof and everything it supports. 

Watch the full interview to learn more about rooftop attachment systems and their role in long-term roof performance!

By Emma Peterson. 

Learn about all the events, seminars and exhibitors that will be at this year’s Western Roofing Expo. 

Navigating today’s roofing industry can be a bit of a challenge. Whether you’re facing more extreme storms in the field or juggling labor issues and material shortages in the office, it can be hard to stay up to date with the information and tools you need to succeed. Luckily, the Western States Roofing Contractors Association (WSRCA) hosts a two-day event designed to help professionals handle all those issues and more – Western Roofing Expo (WRE).  

This premier regional roofing and waterproofing event boasts a two-day trade show, over two dozen education seminars, multiple engaging luncheons, The Roofing Games™ shingling competition, golf and sporting clays tournaments, a live auction, product demonstrations and more! Keep reading to learn about what to expect from this year’s show, which will be held September 27-29, 2026 at the Paris Las Vegas! 

The core of the show 

The core of the show occurs on Monday (9/28) and Tuesday (9/29) with 30 seminars planned, two luncheons organized and a trade show floor that is free for contractors to attend. 

The seminars at WRE are a great way to upgrade your skills! Experts from across the industry will be teaching about everything from business management to technical developments. And if you’re a part of The Coffee Shops™ family, there will be a lot of familiar faces like Trent Cotney of Adams and Reese, Amparo Sancen from Latinos En Roofing, John Kenney from Cotney Consulting Group and our very own president, Heidi J. Ellsworth!  

As for the luncheons, WSRCA has organized two invaluable luncheons for WRE attendees. The first will be hosted on Monday from 11:30 a.m. to 1:00 p.m. and is presented by the National Roofing Contractors Association (NRCA). Craig Brightup, The Brightup Group, and Chad Collins, NRCA, will take this opportunity to talk to attendees about the key developments in Washington D.C. that are impacting the roofing industry.  

The second luncheon will run at the same time (11:30 a.m. to 1:00 p.m.) on Tuesday and is sponsored by Malarkey Roofing Products. This luncheon gives attendees an opportunity to hear from the WRE 2026 keynote speaker – Shereen Thor. Shereen is a comedian turned coach who has worked with organizations like Google, Pandora, Slack, Safe Place For Youth and The Social Justice Learning Institute. Her keynote will be a great resource to professionals and business owners in all parts of their careers.  

And last but not least, the trade show floor will be open both Monday and Tuesday. This is a great opportunity to see the latest innovations and newest technology in the industry as product demos will be hosted on the hour. At that same demo stage there will also be the return of the much-anticipated Roofing Games on Tuesday!  

The trade show is a great opportunity to talk to representatives of leading companies around the industry. And the best part? The exhibit floor is FREE for contractors and roofers to attend! We’ll be in booth 12, so make sure to stop by and say hi, and we have countless industry friends who will be around the floor, such as Anchor Products (815), APOC (609), BITEC (151), Brava Roof Tile (840), Carlisle Architectural Metals (509), Drexel Metals (509), Equipter (826), Integrity Insurance & Bonding (360), Lakeside Construction Fasteners (154), New Tech Machinery (356), PABCO Roofing Products (703), Rocket Equipment (638), RoofScope (822), Sentry Building Innovations (150) and VELUX (361). 

Additional events and more 

In addition to the core two days, there are extra events both before (Sunday, 9/27) and after (Wednesday, 9/30). On Sunday, the Davis Memorial Foundation will host two tournaments, one sporting clays tournament and one golf tournament. The proceeds from these events go directly to the Davis Memorial Foundation Scholarship Fund. The scholarships from this fund have helped more than 195 aspiring high school, undergraduate and graduate students pursue their dreams. These events have their own registration and their own fees. 

And on that Wednesday, the International Institute of Building Enclosure Consultants will host a special education day. This event runs from 9:00 a.m. to 2:30 p.m. and will elevate attendees’ expertise in the building enclosure industry. It features two courses, one about the fundamentals of roof assemblies and the other highlighting key updates to international codes. The registration and fees for this education day are separate from general registration. 

Get registered and reserved 

Registration for the 2026 WRE is now open! You can register online, again the show will be held at the Paris in Las Vegas, Nevada from September 27-29, 2026. Being at the Paris, there are many options for hotels nearby. WSRCA has worked specifically with the Paris Las Vegas, Planet Hollywood and Horseshoe Hotel to get discounted room blocks that start as low as $91.  

Not sure if you can make the registration fee work in your budget? RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the show for free! By entering our contest, you get the chance to win an all-inclusive pass to the show, which gives you access to the trade show, annual luncheon, en Español content, educational sessions and the legislative luncheon.  

Learn more about the 2026 WRE show!

By Jesse Sanchez. 

Anchor Products helps roofing and solar teams secure arrays with familiar tools and minimal roof disruption. 

In this episode of Roofing Road Trips®, the conversation shifts from industry tension to practical solutions, with Anchor Products and its U-Anchor system at the center. Justin Smith explained that U-Anchor remains the core product for solar work at Anchor Products. “That is the one that the solar industry kind of adopted first and it's the main one that they use still to this day. It has enabled them to offload some of the ballast burden on projects that they encounter, but it also allows them to secure the stuff to the roof, keeping roof membrane manufacturers happy with whatever type of penetrations might be needed.” 

Justin walked through the basic setup. He explained that the anchor starts with a plate that serves as the foundation, topped with a bolt that allows different components to be attached. What sets it apart is that the plate is installed on top of the membrane, using roofing fasteners that go down to the deck while keeping the membrane system intact. 

The crucial difference is compatibility with the existing roof system. Justin noted, “We work with all the manufacturers to source their membrane and take their membrane and put it onto our plate,” he said. “So, it's their membrane being attached to our plate and then being welded down to their roof membrane.” The goal is simple: “Because of using their materials with their roofs, it helps keep everything watertight because you're just having a perimeter seal around those membranes,” he explained. 

That tailored approach continues during ordering and design. Justin shared, “We have a little menu of questions that we start off with.” he continued, “One of those is, who is your membrane manufacturer? What is your membrane type? And is the roof under warranty?” From there, Anchor Products can coach both the solar side and the roofing side on which anchors to use. 

Anchor Products has expanded well beyond single-ply solutions, adapting its base plate for modified, coated and built-up roofs while pairing that versatility with strong industry education. The team shows up at major trade shows, brings a mobile training showcase to contractors and distributors and offers jobsite or in-house support whenever a crew is new to the system. Once contractors see the U-Anchor in use, the learning curve is short and the value is clear. For roofers navigating warranties, labor limits and growing solar demand, the system is designed to make that first solar-ready project feel familiar, practical and low risk. 

Listen to the full podcast to learn more about Anchor Products U-Anchor solutions!

By Emma Peterson. 

Roofing professionals share insight into the importance of mental health awareness and care in the industry.  

If you didn’t know, May was mental health awareness month in the United States! Mental health is a key issue in our industry, with construction having the second-highest suicide rate of all major industries in the U.S. To talk about how the industry is working on addressing this issue, Lynsey Hull of Tyelus, McKay Daniels of National Roofing Contractors Association (NRCA) and Joel Stanley of Anchor Products came by for an episode of Roofing Road Trips®. 

The mental health movement in the roofing industry has been steadily growing over the years as people get more informed about the severity of the issue. A huge moment in that timeline came in 2024 when NRCA launched a microsite about connecting professionals to resources. McKay spoke about the page, sharing, “Knowing a place to start is half the battle, so we made BeToughEnough.org with the goal of providing some basic level resources, a place for both employers and employees to learn how to talk about mental health. And it has the NRCA logo on it, but it’s not about NRCA, it’s bigger than just one organization.” 

And in the years since that page launched, the movement has truly grown far beyond just the actions of one organization. For example, in 2026 the Single Ply Roofing Industry (SPRI) association announced a mental health task force, partially inspired by NRCA’s work. Joel shared the story:  

A couple of years ago, McKay  was speaking and he talked about how our industry focuses so much on physical safety. Which makes sense, we suffer from about 400 or so fall deaths a year... But he also pointed out that we’re forgetting the mental side of things. And those numbers are so much bigger; I think he said we suffer from over 6,000 deaths a year from suicide. And it really hit me, I have a family member who has struggled with mental health and it got me thinking.  

What was Joel thinking about? He realized that organizations like NRCA are great for general awareness, but they don’t have the personnel to be on jobsites all over the country, seeing people day-in and day-out and being able to notice when someone is struggling. Who has that presence? Roofing manufacturers. He explained, “Manufacturers have people on job sites every day that are inspecting and advising. Those people see contractors periodically throughout the year and I realized when you see people frequently, but not every day, it allows you to see and recognize changes in them. If we can equip those people with skills and resources, it could a do a lot of good.” 

Armed with this realization, Joel reached out to both McKay at the NRCA and the SPRI board to see if they could build a collaboration that could take his idea and put it into action. The result was the creation of the SPRI mental health task force.  

Lynsey was there when Joel presented his idea and immediately jumped on board to help co-chair the task force with Joel. He recalled:  

The response was really overwhelming. Our first meeting as a task force was standing room only. I've had people reach out who don't even attend SPRI and say, ‘Hey, our representative told me about this. I really want to be involved. I have some background in this or I'd like to contribute or we had this idea. What do you guys think about that?’”  

The first thing the task force worked on was collaborating with NRCA to raise awareness of the resources available on BeToughEnough.org. Lynsey explained why this was their first move, sharing, “What we're really trying to avoid is having multiple messages out there and splitting the focus. So we started by just finding ways to raise awareness and point people to NRCA’s existing resource library.”  

From there they started to collect and share stories of how people can speak up or reach out and make a difference on their job sites. Stories like the one Lynsey shared:  

Speaking up or reaching out doesn’t have to be big. I wear t-shirts from a brand that has different messages on the back. And I remember one day I was just walking my dog and a guy came up to me and grabbed my shoulder and just said, ‘I needed that today, I just wanted to say thank you,’ in reference to my shirt. And he left. When I got home I looked at the shirt and it read ‘I'd rather hear about your battles than learn you lost the war.’ And that just struck me, how just something so simple for me, wearing that shirt, meant so much. 

And at the end of the day, it’s interactions like the one in Lysney’s story that will help change mental health in our industry for the better. As McKay put it, “This effort is beyond any one organization and working together to divide the rocks that are in this pack so that we all carry a little bit is critical and key. Because while what we each do might seem like only a little on its own, if we’re all doing it we will move that ball downfield, bit by bit.”  

Want to learn more about mental health and roofing? Listen to the whole episode or Watch the recording of the podcast. 

By Jesse Sanchez. 

Learn how integrated attachment systems help contractors secure rooftop equipment, meet code requirements and ensure system performance. 

At the International Roofing Expo (IRE) in Las Vegas, one challenge came into clear focus for contractors and manufacturers alike; how to secure rooftop equipment in a way that meets evolving code requirements without compromising the roof itself. For Anchor Products, that challenge is driving greater attention to integrated attachment systems that are designed to improve speed, simplify installation and support long-term performance. Speaking on The Coffee Shops™ sound stage sponsored by SRS Distribution, Mark Vargas, director of business development for Anchor Products, and Justin Smith, national sales manager, described how the company’s systems are designed to replace more traditional rooftop attachment methods. “Our product line is all about attachments for everything on the roof,” Justin said, pointing to solutions developed for single-ply thermoplastic polyolefin (TPO) and polyvinyl chloride (PVC) roof systems. 

The value of these products lies in consolidation. Instead of relying on wood sleepers, ballast blocks or separate flashing details, the attachment integrates directly into the roof assembly. Justin described it as a watertight maintenance-free solution that is both heavy and strong. By combining multiple functions into one system, the approach can help contractors reduce installation time while lowering the overall cost of attachment. 

At the same time, performance is only part of the story. According to Mark and Justin, code compliance is becoming an increasingly important factor in how rooftop equipment is supported. As standards continue to change, systems that once relied on non-penetrating supports or counterweight designs are being replaced by attachment methods intended to meet stricter wind and safety requirements. As Justin stated, “Code is the big driver.” 

That shift is also creating a need for better coordination across trades. While roofing contractors may already understand how these systems work within warranted roof assemblies, Mark said that familiarity is often less common in other sectors. “We bridge that gap,” he said, noting that certified roofers are essential to proper installation and warranty protection. 

As wind exposure and weather risk continue to affect more parts of the country, secure rooftop attachment is becoming a more urgent part of overall roof design. For contractors, systems that support compliance while protecting roof performance are becoming increasingly important in the field. 

Watch the full interview to learn more about integrated attachment systems that help contractors secure rooftop equipment, meet evolving code requirements and improve installation efficiency!

By Jesse Sanchez. 

Anchor Products sees roofers and solar teams aligning through early coordination and guidance as demand grows. 

In this episode of Roofing Road Trips^®, Justin Smith zooms out from the usual focus on products to the bigger picture: where solar is headed and what it means for roofing contractors working with Anchor Products. “Solar has definitely increased, both in the roofing space as well as solar adoption across the country,” Justin stated. He sees opportunity but also volatility. “I think there's a level of uncertainty about what's going to happen with the solar space in the current climate that we're in, but there are definitely more corporate groups that have a desire for solar.” 

Data centers are a key driver in how solar will be utilized in the near future. “As we see more of these data centers come online and get built, they have a demand for power that we can't currently meet,” Justin noted. “Then on top of that, they are very, very large facilities. They have a large roof space that is available for solar.” 

For Justin, the role of solar is partly about speed. “The supply and demand are not aligning yet and with the increased demand that's going to come, we're going to have to find ways for everything to coexist,” he explained. “The piece that solar brings to the table is solar is one of the fastest types of solutions that can be put in place to help meet that demand with less red tape than some of these nuclear plants and these additional coal plants and things like that.” 

However, cost remains a constant pressure. “Solar has historically been an industry where there's so much price sensitivity,” Justin shared. “When you look at the cost reduction that has happened in just the 15 years that I've been doing this, it's pretty incredible to see just how far it has come down. I think the market does need to balance out at some point and it can't just be this race to the bottom.” 

As solar demand accelerates and data centers add new pressure to the grid, the path forward will require tighter coordination between roofing and solar professionals. Anchor Products expects that partnership to deepen as contractors look for faster, more reliable ways to meet rising energy needs without compromising roof performance. With clearer guidance, earlier engagement and solutions that simplify attachment and protect warranties, roofers are positioned to play a central role in the next wave of rooftop solar growth. 

Listen to the podcast to learn more about Anchor Products and commercial solar roofing opportunities!

By Jesse Sanchez. 

How ballast-only systems are giving way to engineered anchors and how real-world storms prove the value of positive attachment. 

In this episode of the Roofing Road Trips® podcast, Anchor Products’ Southeast regional manager, Harley Coleman, talks about solar and the rapid evolution of rooftop attachment strategies. For Anchor Products, which built its early business in solar, the trend is both familiar and accelerating. 

“We are very involved in the solar piece of the business as that was almost exclusively our focus for the first 12 years of our company,” Harley told host Karen Edwards. “So I would say we are probably the market leader in terms of market share when it comes to mechanically attached solar racking systems or providing the mechanical attachment for solar racking systems on commercial roofs.” 

As commercial rooftop real estate becomes more valuable, owners are adding megawatts to their buildings at a fast pace. Harley said, “We are definitely seeing an increase in the amount of megawatts that are being put down on commercial roofing. That real estate's starting to become more attractive as real estate in general is premium.” He also noted that Anchor Products works “with the racking companies to build a system that rises to the code requirements across the country.” 

The company’s approach has already been tested in major storms. Harley cited an early project in Yonkers, New York, that rode out Superstorm Sandy. “The solar array that was on the building in Yonkers that we provided stood tall through the storm,” he said. However, not everything on the roof performed as well. Harley shared, “Right next to the building, was other equipment that hadn't been secured in the same way that we had secured the solar array.” Some HVAC units “became dislodged during the storm and subsequently ended up on top of the solar array.” 

Even as those loose units damaged panels, the anchored system stayed in place. “As a means of Anchor doing its job, we certainly held it down, so to speak,” he said. The incident reinforced a point Harley made throughout the conversation: it is not enough to secure a single asset on the roof. Contractors and owners must think holistically about every piece of equipment exposed to wind uplift. 

Listen to the podcast to learn more about how secure solar attachment is shaping the future of rooftop real estate and long-term system performance!

By Jesse Sanchez. 

A look at how a renewed newsletter strategy helps contractors stay informed on attachment, safety and performance. 

As roofing systems become more complex and performance expectations continue to rise, contractors are working in an environment where access to relevant information directly affects jobsite outcomes. For companies like Anchor Products, that reality represents the importance of delivering clear, consistent communication that supports how work gets done in the field. Attachment methods, safety considerations and long-term system performance are no longer separate concerns; they operate together, shaping how a roof performs under real-world conditions. Within that context, communication from manufacturers has taken on a more defined role in supporting informed decision-making. 

Anchor Products is refining its newsletter to serve as a more deliberate point of connection between the company and the contractors who rely on its systems. Instead of offering broad, generalized updates, the focus is narrowing to the issues that carry the most weight on the roof; attachment solutions, safety considerations and ongoing product developments. That shift brings the content closer to the day-to-day challenges contractors are actively managing. 

The change also reflects how information is used in practice. Timely product updates and technical insights allow crews to respond more effectively to changing jobsite conditions, while consistent communication from a trusted manufacturer supports alignment across teams and projects. At the same time, incorporating company news and employee announcements adds a layer of continuity, helping contractors build familiarity with the representatives they work with and reinforcing professional relationships over time. 

As a result, the newsletter moves beyond its role as a periodic update. It becomes a reliable touchpoint that connects technical knowledge with the people behind it. For contractors managing rooftop systems exposed to wind uplift, vibration and ongoing environmental stress, that consistency can influence both performance and long-term reliability. 

By centering its content on real-world applications and the systems designed to address them, Anchor Products is creating a more focused way for contractors to stay connected, to the work, the solutions and the people supporting both. 

Learn more about staying connected with Anchor Products through updates on rooftop attachments, safety and performance!

By Jesse Sanchez. 

The growing case for stronger rooftop equipment attachment in today’s wind conditions. 

As wind events intensify across the country, Anchor Products is urging the roofing community to look beyond the membrane and focus on the equipment that often drives loss. On this episode of the Roofing Road Trips® podcast, Anchor Products’ Southeast regional manager, Harley Coleman, told host Karen Edwards that vulnerability to wind uplift is not confined to hurricane-prone coasts. While he lives and works in Florida, he stressed that every region has its own baseline risk. He stated, “I would say that it is applicable to every region and in the last couple of years at Anchor, I've certainly come to appreciate the impact of wind on regions outside of just the Southeast.” 

Harley pointed to the shifting footprint of severe weather. “If you look at a map of Tornado Alley, it is fascinating to me,” he said. “Back in the early 1900s, it's literally two or three states. And if you look at it now, it's almost encompassing 50% of the United States.” 

At the same time, rooftop equipment itself has evolved. Taller, lighter HVAC designs behave differently in high winds than the squat units many buildings were originally designed around. Harley said that in many markets he visits, “those units aren't attached, they're just floating.” 

A recent incident in Texas represented that risk. “April of this year, Dallas, Texas had just an afternoon thunderstorm,” he said. It was not a tornado, just a severe storm with 65 mile per hour winds. On one large facility, “we had a facility there that had a 15,000-pound unit that toppled off its curb and rolled across the roof,” Harley said. “This unit is 80 feet long, 10 feet wide.” 

The unit happened to roll in the same direction as the bar joists, which helped prevent a structural collapse, but the outcome could have been far worse. In response, the owner engaged Anchor Products to help redesign the attachment approach. “We went out and did a forensic walk on the roof, took some notes on the field conditions that were present and we put together a package using our U2400 anchors with our cable tie-down kits,” Harley said. An engineering partner validated the design against local codes and the damaged unit was replaced with a properly secured system. 

That one event is now driving broader change across the site. Harley shared that the owner is “putting together a proactive plan to remedy the rest of the units that weren't impacted by that directly but are sitting on the roof in the same manner as the one that blew off.” 

Harley expressed that real progress will require collaboration among roofing, mechanical and other rooftop trades, along with better specification language that calls out positive attachment from the start. 

Listen to the podcast to learn more about how smarter rooftop attachment can boost safety, meet today’s wind demands and open new opportunities for contractors!