This transition marks a pivotal step in LCF's mission to remain the industry leader in high-performance metal building component alternative solutions.

It is with great excitement and pride that Lakeside Construction Fasteners (LCF) announces the promotion of Kris Rose to the position of National Sales Manager, effective March 13, 2026.

As our organization continues to evolve following our recent acquisition by DMI Direct Metals, LLC, we remain committed to strengthening our leadership team with individuals who embody our core values of excellence, integrity and relentless service. Kris has consistently demonstrated these qualities, proving to be an invaluable asset to the LCF family.

A vision for growth

In this new role, Kris will oversee our national sales strategy, managing our regional teams and driving the expansion of our footprint across the country. Kris brings a wealth of industry knowledge and a proven track record of building meaningful, long-term relationships with our customer-partners. This transition marks a pivotal step in our mission to remain the industry leader in high-performance metal building component alternative solutions.

Looking ahead

Under Kris’s leadership, we look forward to:

• Enhanced customer support: Streamlining our sales processes to ensure our customer-partners receive the fastest, most reliable service in the market.
• Strategic expansion: Identifying new market opportunities to bring LCF’s premium product lines to a broader audience. Offering new standing seam clips and low slope fastener solutions.
• Team development: Mentoring our growing LCF SalesForce (inside & outside) to maintain the highest of standards that define LCF BRANDZ.

Since the "greenfield" beginnings of this company, we have stayed true to the idea that our people are our greatest strength. Kris Rose exemplifies this "boots-on-the-ground" dedication, and we have full confidence that our sales team will reach new heights under his leadership.

This acquisition represents the first step in an aggressive growth strategy supported by our new investment partners and internal leadership.

DMI Direct Metals, LLC is proud to announce the strategic acquisition of Lakeside Construction Fasteners (LCF). This union brings together two powerhouses in the metal construction and industrial fastener markets to create a premier national distribution and manufacturing group.

Leadership continuity: A partnership of strength

A core pillar of this acquisition is the continuity of the leadership that built LCF into an industry leader providing alternative fasteners-foam solutions. We are pleased to announce that Eric Velliquette will continue in his role as president and co-founder of Lakeside Construction Fasteners.

Working alongside Andrew Mullen, CEO of DMI Direct Metals, Eric will continue to lead the LCF team, ensuring that the innovation, product integrity and personal service that Lakeside is known for remain at the forefront of the company’s mission.

"I am excited to lead Lakeside Construction Fasteners into this next chapter alongside Andrew and the DMI team," says Eric Velliquette. "This partnership provides the capital and resources necessary to accelerate our growth while staying true to the values and quality that our customers have trusted for years."

Strategic evolution

Following the recent restructuring of Direct Metals Inc. into DMI Direct Metals, LLC, this acquisition represents the first step in an aggressive growth strategy supported by our new investment partners and internal leadership.

What this means for our partner-customers:

• Unmatched product range: From DMI’s architectural metal and low slope fastener solutions to Lakeside’s specialized wood-to-metal and metal-to-metal fasteners, we now offer a complete system for the building envelope.
• Expanded capabilities: The investment brings new regional locations, broader product lines and enhanced manufacturing capabilities.
• Seamless continuity: Our core operations at DMI-LCF, including your dedicated sales and support teams will remain unchanged ensuring that your project timelines, pricing agreements and delivery schedules proceed without interruption.

A shared vision

With Andrew Mullen as CEO and Eric Velliquette as president of Lakeside Construction Fasteners, our leadership is more engaged than ever built on a foundation of excellence innovating towards the future. We are committed to the success of our employees, our partner-suppliers and, more importantly, our partner-customers!