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<channel>
<title>RoofersCoffeeShop</title>
<link>https://www.rooferscoffeeshop.com/</link>
<description>Roofing Forum, Classifieds, Galleries and More!</description>
<language>en-us</language><item>
<title>“Realmente necesitábamos una victoria”</title>
<link>https://www.rooferscoffeeshop.com/post/realmente-necesitbamos-una-victoria</link>
<description>realmente-necesitbamos-una-victoria</description>
<pubDate>Wed, 15 Apr 2026 03:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2025/10/cdg-we-really-needed-a-win.png'
            alt='“We really needed a win”'
            title='“We really needed a win”'
            class=''
            style=' '  loading='lazy' /><br><p>Por Jenny Yu, traducido por Alberto Torres.&nbsp;</p>

<h2>Disfruta esta conmovedora historia de dos compa&ntilde;&iacute;as de techado que ayudan a un veterano que necesitaba un techo nuevo.&nbsp;</h2>

<p><a href="https://www.rooferscoffeeshop.com/directory/bone-dry-roofing-company">Bone Dry Roofing</a> y <a href="https://www.rooferscoffeeshop.com/directory/owens-corning">Owens Corning</a> han tenido una larga relaci&oacute;n de proveedor‑contratista. Este verano, se unieron para un tipo de colaboraci&oacute;n diferente.&nbsp;</p>

<p>Durante tres a&ntilde;os, el veterano del Ej&eacute;rcito Timothy Nichols ahorr&oacute; para un techo nuevo para su casa en Lexington, Kentucky.&nbsp;</p>

<p>&ldquo;Lleg&oacute; al punto en que casi hab&iacute;a m&aacute;s parches que techo s&oacute;lido&rdquo;, dijo Timothy a <a href="https://www.lex18.com/news/covering-kentucky/roof-deployment-project-provides-free-new-roof-for-veteran#google_vignette">LEX18</a>. &ldquo;Sab&iacute;amos que se estaba acercando el momento, y esper&aacute;bamos haber ahorrado lo suficiente para cubrir el techo.&rdquo;&nbsp;</p>

<h3>Sin embargo, su unidad de aire acondicionado ten&iacute;a otros planes.&nbsp;</h3>

<p>&ldquo;Literalmente un d&iacute;a antes de que Bone Dry Roofing viniera a darme una cotizaci&oacute;n o estimado para el techo, nuestro aire acondicionado dej&oacute; de funcionar,&rdquo; comparti&oacute; Timothy. &ldquo;Eso b&aacute;sicamente consumi&oacute; nuestros ahorros que hab&iacute;amos destinado para el techo.&rdquo;&nbsp;</p>

<p>Afortunadamente, el equipo de Bone Dry Roofing le habl&oacute; a Timothy del Roof Deployment Project de Owens Corning, que ofrece reemplazos de techo gratuitos para veteranos.&nbsp;</p>

<p>Kelly Street de Owens Corning <a href="https://www.wkyt.com/2025/07/03/we-just-needed-win-army-veteran-gets-free-roof-thank-him-his-service/">le dijo a WKYT</a>: &ldquo;Nos encanta retribuir a los veteranos que han sacrificado tanto por nuestro pa&iacute;s; es una peque&ntilde;a manera de mostrarles agradecimiento.&rdquo;&nbsp;</p>

<p>Owens Corning suministr&oacute; los materiales y Bone Dry Roofing proporcion&oacute; la mano de obra para reemplazar el techo de Timothy, que habr&iacute;a costado entre $12,000 y $13,000.&nbsp;</p>

<p>&ldquo;Tratamos de hacer uno al a&ntilde;o,&rdquo; dijo Jade Marsh, gerente general de Bone Dry Roofing. &ldquo;Hemos tenido &eacute;xito, creo que los &uacute;ltimos cuatro a&ntilde;os, encontrando un candidato que lo merec&iacute;a y necesitaba un techo nuevo.&rdquo;&nbsp;</p>

<p>&ldquo;Cosas buenas como esta simplemente no me pasan,&rdquo; expres&oacute; Timothy. &ldquo;No podr&iacute;a haber ocurrido en un mejor momento. Realmente necesit&aacute;bamos una victoria.&rdquo;</p>]]></content:encoded>
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<title>Owens Corning honors Platinum Preferred Contractors’ leadership and performance at 2026 Platinum Conference</title>
<link>https://www.rooferscoffeeshop.com/post/owens-corning-honors-platinum-preferred-contractors-leadership-and-performance-at-2026-platinum-conference</link>
<description>owens-corning-honors-platinum-preferred-contractors-leadership-and-performance-at-2026-platinum-conference</description>
<pubDate>Mon, 13 Apr 2026 10:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/owens-corning-owens-corning-honors-platinum-preferred-contractors-leadership-and-performance-at-2026-platinum-conference-pr.png'
            alt='Owens Corning honors Platinum Preferred Contractors’ leadership and performance at 2026 Platinum Conference'
            title='Owens Corning honors Platinum Preferred Contractors’ leadership and performance at 2026 Platinum Conference'
            class=''
            style=' '  loading='lazy' /><br><h2>The 2026 Owens Corning Platinum Conference in San Antonio, Texas, celebrated the achievements of Platinum Contractors and their teams.</h2>

<p>Owens Corning paid tribute to the achievements of Platinum Preferred Contractors across North America during the annual Platinum Conference, March 9-11, in San Antonio. Top Performer and Pinnacle Awards were presented at a Platinum Awards dinner honoring contractors&rsquo; outstanding business growth, as well as safety culture, sustainability initiatives, community involvement and innovation-driven leadership.</p>

<p>Owens Corning Roofing President Nico Del Monaco, Jessica Tinney, director of downstream market growth, and Tracey Rowe, sales director, content strategy, presented recipients with their awards. Attending his first Platinum Conference since being named president in June 2025, Del Monaco affirmed Owens Corning&rsquo;s commitment to contractors. &ldquo;The contractor remains the heartbeat of our strategy,&rdquo; he stated, noting the company&rsquo;s ongoing commitment to help Owens Corning Roofing Contractors grow their businesses.</p>

<p>Top Performer and Pinnacle awards recipients are:</p>

<h3>TOP PERFORMER Volume Award</h3>

<p>The Top Performer Volume Award recognizes Platinum Preferred Contractors with the strongest overall Owens Corning roofing products purchase volume.</p>

<ul>
	<li>314 Roofing Solutions, (Houston, Texas)</li>
	<li>Best Choice Roofing, (Goodlettsville, Tennessee)</li>
	<li>Bone Dry Roofing, (Indianapolis, Indiana)</li>
	<li>Brandon J. Roofing, (Ellisville, Missouri)</li>
	<li>Dale&rsquo;s Roofing Inc., (Rogersville, Missouri)</li>
	<li>Heritage Roofing &amp; Contracting, (Cedar Park, Texas)</li>
	<li>Holden Roofing, (Rosenberg, Texas)</li>
	<li>Home Genius Exteriors, (Hyattsville, Maryland)</li>
	<li>Westfall Roofing, (Tampa, Florida)</li>
</ul>

<h3>TOP PERFORMER Growth Award</h3>

<p>The Top Performer Growth Award recognizes Platinum Preferred Contractors with the largest year-over-year increase in purchased roofing squares.</p>

<ul>
	<li>Andrus Brothers Roofing, (Amarillo, Texas)</li>
	<li>Batterbee Roofing, (Oxford, Florida)</li>
	<li>Brandon J. Roofing, (Ellisville, Missouri)</li>
	<li>Lagunas Roofing LLC, (Reston, Virginia)&nbsp;</li>
	<li>Storm Guard Roofing &amp; Construction, (Evansville, Indiana)</li>
</ul>

<h3>TOP PERFORMER Platinum Warranty Award</h3>

<p>The Top Performer Platinum Warranty Award recognizes Platinum Preferred Contractors&rsquo; commitment to serving their customers through warranty sales.</p>

<ul>
	<li>Best Choice Roofing, (Goodlettsville, Tennessee)</li>
	<li>Bone Dry Roofing, (Indianapolis, Indiana)</li>
	<li>Home Genius Exteriors, (Hyattsville, Maryland)</li>
	<li>Ruff Roofing, (Houston, Texas)</li>
	<li>Westfall Roofing, (Tampa, Florida)</li>
</ul>

<h3>TOP PERFORMER MVP Award</h3>

<p>The Top Performer MVP Award recognizes Platinum Preferred Contractors with the best overall performance in market leadership, business partnership, growth and marketing.</p>

<ul>
	<li>Bjornson Roofing Ltd., (Narol, Manitoba, Canada)</li>
	<li>Brandon J Roofing, (Ellisville, Missouri)</li>
	<li>Custom Remodeling, (Southaven, Mississippi)</li>
	<li>Heritage Roofing &amp; Contracting, (Cedar Park, Texas)</li>
	<li>Homes Roofing Homes, Inc., (Knightdale, North Carolina)</li>
	<li>Intermountain West Contractors, (West Jordan, Utah)</li>
	<li>J&amp;B West Roofing and Construction, (Michigan City, Indiana)</li>
	<li>Long Construction, (Rochester, New York)</li>
	<li>MINT Exteriors, (Waxahachie, Texas)</li>
	<li>Roof Rescue, (Idaho Falls, Idaho)</li>
	<li>Schoenherr Roofing, LLC, (Romeo, Michigan)</li>
	<li>SkyLight Roofing, Inc., (Orlando, Florida)</li>
	<li>Specialist Roofing &amp; Repair, (Burbank, California)</li>
	<li>SunnyMac LLC, (Wilmington, Delaware)</li>
</ul>

<h3>PINNACLE Community Award</h3>

<p>The Pinnacle Community Award recognizes Platinum Preferred Contractors&rsquo; consistency with Owens Corning&rsquo;s spirit and values of giving back to their local communities.</p>

<ul>
	<li>Apex General Contracting, (South Beloit, Illinois)</li>
	<li>Home Genius Exteriors, (Irvine, California)</li>
	<li>The Third Estimate, (Solon, Ohio)</li>
</ul>

<h3>PINNACLE Safety Award</h3>

<p>The Pinnacle Safety Award recognizes Platinum Preferred Contractors&rsquo; commitment to safety and advancement of safe practices on the jobsite, on the road, in the office and in the community.</p>

<ul>
	<li>Epic Roofing and Exteriors, (Calgary, Alberta, Canada)</li>
	<li>IronHead Roofing, (Corvallis, Oregon)</li>
	<li>The Exterior Company, (Lancaster, Pennsylvania)</li>
</ul>

<h3>PINNACLE Sustainability Award</h3>

<p>The Pinnacle Sustainability Award recognizes Platinum Preferred Contractors&rsquo; ongoing commitment to advancing the sustainability of their company&rsquo;s operations.&nbsp;</p>

<ul>
	<li>Bjornson Roofing Ltd., (Narol, Manitoba, Canada)</li>
	<li>Midwest Roofing, (Eldon, Missouri)</li>
	<li>Patriot Roofing Company LLC, (Wilmington, North Carolina)</li>
</ul>

<h3>PINNACLE Innovation Award</h3>

<p>The Pinnacle Innovation Award recognizes Platinum Preferred Contractors who achieve transformative change through innovation and technology.</p>

<ul>
	<li>Apex East Roofing, (Northfield, New Jersey)</li>
	<li>Janney Roofing, (Casselberry, Florida)</li>
	<li>Talbert Construction, (China Spring, Texas)</li>
</ul>]]></content:encoded>
</item><item>
<title>Owens Corning and Roof Scout introduce Scout, an exclusive virtual sales agent for homeowners and roofing contractors</title>
<link>https://www.rooferscoffeeshop.com/post/owens-corning-and-roof-scout-introduce-scout-an-exclusive-virtual-sales-agent-for-homeowners-and-roofing-contractors</link>
<description>owens-corning-and-roof-scout-introduce-scout-an-exclusive-virtual-sales-agent-for-homeowners-and-roofing-contractors</description>
<pubDate>Tue, 07 Apr 2026 13:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/owens-corning-owens-corning-and-roof-scout-introduce-scout-an-exclusive-virtual-sales-agent-for-homeowners-and-roofing-contractors-website.png'
            alt='Owens Corning and Roof Scout introduce Scout, an exclusive virtual sales agent for homeowners and roofing contractors'
            title='Owens Corning and Roof Scout introduce Scout, an exclusive virtual sales agent for homeowners and roofing contractors'
            class=''
            style=' '  loading='lazy' /><br><h2>Scout educates homeowners on the Owens Corning&reg; Total Protection Roofing System&reg; while walking them through the product selection process in an interactive presentation.</h2>

<p>Owens Corning and Roof Scout, Inc. are introducing Scout, the roofing industry&rsquo;s first virtual sales agent tailored to homeowners&rsquo; buying personas and contractors&rsquo; businesses. Bridging the gap between advanced e-commerce technology and human interaction, Scout educates homeowners on the Owens Corning&reg; <a href="https://www.owenscorning.com/en-us/roofing/total-protection-roofing-system" target="_blank">Total Protection Roofing System&reg;</a> while walking them through the product selection process in an interactive presentation.&nbsp;</p>

<ul>
	<li><strong>Transparency by design: </strong>Offering convenience to meet the desires of modern shoppers, Scout guides homeowners through the roof buying process. Homeowners can access Scout 24/7 and participate in an interactive shopping experience tailored to their buying persona. Homeowners are guided through the roof selection process in a high-resolution imagery and conversational context. &nbsp;</li>
	<li><strong>Educating the homeowner: </strong>Scout educates homeowners on how the products and benefits of Owens Corning&reg; Total Protection Roofing System&reg; work together to protect their home and add curb appeal. For example, Scout explains how underlayments help keep out moisture, shows a variety of shingle color options to help boost curb appeal while defending against the elements&nbsp;and illustrates how proper ventilation helps a roof breathe. The presentation is designed to move seamlessly from education through quote generation to sales contract and even financing.</li>
	<li><strong>Interactivity and real-time data:</strong> Scout reviews a variety of shingle color choices and explains available upgrades, allowing homeowners to engage in the presentation. The technology then syncs to provided roofing measurements and automatically applies contractors&rsquo; product offerings to calculate customized pricing based on real-time data. The result is a comprehensive proposal optimized to speed the sales cycle from lead to signed contract.&nbsp;</li>
	<li><strong>Empowering and enhancing the sales team: </strong>Scout can be deployed to empower and enhance the contractor&rsquo;s sales team as a digital foot soldier in canvassing or storm outreach efforts. An integrated digital leaderboard brings a gamification element to foster friendly competition among the sales team.&nbsp;</li>
</ul>

<p>&ldquo;Scout is designed to help contractors scale without adding headcount,&rdquo; says Jon Gardner, senior leader of strategic partnerships &amp; learning and development at Owens Corning. Remarking on how contractors&rsquo; teams are embracing the technology, Roof Scout CEO Joshua Adams added, &ldquo;Roof Scout takes what can be a complex buying process and simplifies it for both contractors and homeowners. It&rsquo;s about empowering the sales team and enhancing the sales process.&rdquo;&nbsp;</p>

<p>Scout is available exclusively to Owens Corning Contractor Network (OCCN) members. <a href="https://www.roofscout.com/" target="_blank">Learn more and experience a demo.</a>&nbsp;</p>]]></content:encoded>
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<title>RoofersCoffeeShop® En Español: El contenido que marco marzo</title>
<link>https://www.rooferscoffeeshop.com/post/rooferscoffeeshop-en-espaol-el-contenido-que-marco-marzo</link>
<description>rooferscoffeeshop-en-espaol-el-contenido-que-marco-marzo</description>
<pubDate>Mon, 06 Apr 2026 03:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/04/rooferscoffeeshop-en-espaol-el-contenido-que-marco-marzo.png'
            alt='RoofersCoffeeShop® En Español: El contenido que marco marzo'
            title='RoofersCoffeeShop® En Español: El contenido que marco marzo'
            class=''
            style=' '  loading='lazy' /><br><p>Por Jessica Bravo.&nbsp;</p>

<h2>Las historias, entrevistas y recursos m&aacute;s le&iacute;dos por la comunidad de roofing este mes.&nbsp;&nbsp;</h2>

<p>Uno de los contenidos destacados fue <a href="https://www.rooferscoffeeshop.com/podcast/alejandra-mahechabader-claves-del-xito-para-reps-tcnicos">un episodio de La Voz de los Ruferos</a>, en el que Alejandra Mahecha Bader, de <a href="https://www.rooferscoffeeshop.com/directory/mule-hide">MuleHide</a>, <a href="https://www.rooferscoffeeshop.com/post/todo-es-una-cadena-durante-el-proceso-de-instalacin-parte-1">comparte c&oacute;mo es un d&iacute;a en su rutina como representante e inspectora de techos</a>. Este rol resulta clave para asegurar que cada proyecto cumpla con los est&aacute;ndares establecidos por la empresa antes de poder emitir el proceso de garant&iacute;as.&nbsp;</p>

<p>Se invita a escuchar el episodio o leer el art&iacute;culo para comprender la importancia de no omitir pasos durante el proceso de instalaci&oacute;n, ya que esto puede generar problemas que no siempre son visibles de inmediato.&nbsp;</p>

<p>Mientras trabajamos para ampliar nuestras ofertas de R-Club en espa&ntilde;ol, &ldquo;<a href="https://www.rooferscoffeeshop.com/post/capacitaciones-de-seguridad-del-r-club-educacin-bilinge-que-fortalece-a-las-cuadrillas">Capacitaciones de seguridad del R-Club Educaci&oacute;n biling&uuml;e que fortalece a las cuadrillas</a>&rdquo; fue uno de los art&iacute;culos m&aacute;s le&iacute;dos en el mes de marzo. Entre los puntos m&aacute;s relevantes se encuentran:&nbsp;</p>

<ul>
	<li><a href="https://www.rooferscoffeeshop.com/directory/john-kenney-mcs-influencer">John Kenney</a> aporta liderazgo probado en campo a la educaci&oacute;n en seguridad&nbsp;&nbsp;</li>
	<li>Por qu&eacute; son importantes las capacitaciones en espa&ntilde;ol&nbsp;&nbsp;</li>
	<li>Por qu&eacute; es importante para los contratistas&nbsp;&nbsp;</li>
</ul>

<p>Asimismo, se invita a quienes no forman parte del <a href="https://www.rooferscoffeeshop.com/what-is-r-club">R-Club a inscribirse en esta membres&iacute;a</a> para obtener acceso a ecapacitaciones exclusivas tanto en espa&ntilde;ol como en ingl&eacute;s.&nbsp;</p>

<p>Por otro lado, a&uacute;n existe la oportunidad de participar en una <a href="https://www.rooferscoffeeshop.com/post/gana-en-grande-con-el-sorteo-vip-deportivo-2026-de-qxo">experiencia deportiva VIP y obtener herramientas de alto valor</a>. <a href="https://www.rooferscoffeeshop.com/directory/qxo">QXO</a>, en colaboraci&oacute;n con los patrocinadores <a href="https://www.rooferscoffeeshop.com/directory/iko">IKO</a>, <a href="https://www.rooferscoffeeshop.com/directory/gaf">GAF</a>, <a href="https://www.rooferscoffeeshop.com/directory/tamko">TAMKO</a>, <a href="https://www.rooferscoffeeshop.com/directory/owens-corning">Owens Corning</a> y <a href="https://www.rooferscoffeeshop.com/directory/tri-built">TRI-BUILT</a>, est&aacute; llevando a cabo una promoci&oacute;n en la que 22 contratistas podr&aacute;n ganar una experiencia deportiva VIP. Adem&aacute;s, al ordenar suministros a trav&eacute;s de una cuenta QXO, se puede participar para ganar un kit de clavadora de bobina M18 FUEL de Milwaukee. La promoci&oacute;n estar&aacute; vigente hasta el 10 de abril.&nbsp;</p>

<p>Otro art&iacute;culo que capt&oacute; la atenci&oacute;n de los lectores destac&oacute; c&oacute;mo el evento <a href="https://www.rooferscoffeeshop.com/post/compartiendo-las-historias-de-la-industria-y-sintiendo-el-impulso">World of Concrete (WOC) 2026 reflej&oacute; la innovaci&oacute;n y el esp&iacute;ritu de la industria</a>. Este evento es evidencia de la magnitud y la energ&iacute;a de los oficios de la construcci&oacute;n que se reunieron este a&ntilde;o. El equipo tuvo la oportunidad de asistir tanto a la <a href="https://www.rooferscoffeeshop.com/directory/ire">International Roofing Expo (IRE)</a> como a <a href="https://www.rooferscoffeeshop.com/directory/world-of-concrete">World of Concrete</a>, participando en dos grandes ferias y generando m&uacute;ltiples conversaciones clave.&nbsp;</p>

<p>Finalmente, el mes no estar&iacute;a completo sin una destacada conversaci&oacute;n con <a href="https://www.rooferscoffeeshop.com/directory/srs-distribution-para-latinos">SRS Para Latinos</a>, una iniciativa reconocida en la industria por su enfoque en la comunidad. Su valor radica en crear espacios para conectar, colaborar y crecer en conjunto. Como afirm&oacute; <a href="https://www.rooferscoffeeshop.com/directory/julissa-chavez-rcs-en-espanol-influencer">Julissa Chavez</a>, &ldquo;La uni&oacute;n hace la fuerza. Necesitamos unirnos para seguir creciendo y colaborar.&rdquo;&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/post/una-lder-reconocida-en-la-industria">Esta conversaci&oacute;n</a> tambi&eacute;n resalt&oacute; el papel fundamental de la mujer en la industria. El patrocinio a <a href="https://www.rooferscoffeeshop.com/post/national-women-in-roofing-days-2026-conexin-hispana">Conexi&oacute;n Hispana</a> representa un compromiso s&oacute;lido para brindar mayor visibilidad, oportunidades y espacios de crecimiento para las mujeres dentro del sector.&nbsp;</p>

<p>Hay mucho m&aacute;s para leer y <a href="https://www.rooferscoffeeshop.com/en-espanol">escuchar en nuestro sitio web</a>. No te pierdas los art&iacute;culos m&aacute;s le&iacute;dos de marzo y prep&aacute;rate para lo que viene en abril, porque ser&aacute; otro mes lleno de &eacute;xitos.&nbsp;</p>

<p><strong>5 &ndash; <a href="https://www.rooferscoffeeshop.com/post/una-lder-reconocida-en-la-industria">Una l&iacute;der reconocida en la industria</a>&nbsp;</strong></p>

<p><strong>4 &ndash; <a href="https://www.rooferscoffeeshop.com/post/compartiendo-las-historias-de-la-industria-y-sintiendo-el-impulso">Compartiendo las historias de la industria y sintiendo el impulso</a>&nbsp;</strong></p>

<p><strong>3 &ndash; <a href="https://www.rooferscoffeeshop.com/post/gana-en-grande-con-el-sorteo-vip-deportivo-2026-de-qxo">Gana en grande con el Sorteo VIP Deportivo 2026</a> de QXO&nbsp;</strong></p>

<p><strong>2 &ndash; <a href="https://www.rooferscoffeeshop.com/post/capacitaciones-de-seguridad-del-r-club-educacin-bilinge-que-fortalece-a-las-cuadrillas">Capacitaciones de seguridad del R-Club: Educaci&oacute;n biling&uuml;e que fortalece a las cuadrillas</a>&nbsp;</strong></p>

<p><strong>1 &ndash; <a href="https://www.rooferscoffeeshop.com/post/todo-es-una-cadena-durante-el-proceso-de-instalacin-parte-1">Todo es una cadena durante el proceso de instalaci&oacute;n - Parte 1</a></strong></p>]]></content:encoded>
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<title>CRA show drives record turnout and industry momentum</title>
<link>https://www.rooferscoffeeshop.com/post/cra-show-drives-record-turnout-and-industry-momentum</link>
<description>cra-show-drives-record-turnout-and-industry-momentum</description>
<pubDate>Wed, 01 Apr 2026 15:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/cra-show-drives-record-turnout-and-industry-momentum.jpg'
            alt='CRA show drives record turnout and industry momentum'
            title='CRA show drives record turnout and industry momentum'
            class=''
            style=' '  loading='lazy' /><br><p>By Jesse Sanchez.&nbsp;</p>

<h2>Learn how the event delivered strong networking, education and business opportunities for roofing professionals.&nbsp;</h2>

<p>The <a href="https://www.rooferscoffeeshop.com/directory/colorado-roofing-association-cra-2">Colorado Roofing Association (CRA)</a> show reinforced its position as a cornerstone regional event, bringing together contractors, manufacturers and industry organizations for one of its largest gatherings to date. This year&rsquo;s show was defined by record attendance, an expanded trade floor and a steady pace of meaningful connections that translated into real business opportunities.&nbsp;</p>

<p>That growth was immediately evident to attendees. The Coffee Shops&trade; (TCS) Multimedia Producer Zane Deluccie described the event as the biggest CRA show yet, emphasizing the value of reconnecting with industry partners such as <a href="https://www.rooferscoffeeshop.com/directory/tra-snow-sun">TRA Snow &amp; Sun</a> and <a href="https://www.rooferscoffeeshop.com/directory/nwir">National Women in Roofing (NWIR)</a>. Even outdoor exhibits drew attention, with <a href="https://www.rooferscoffeeshop.com/directory/rocket-equipment">Rocket Equipment</a>&rsquo;s Trash Rocket standing out despite temperatures dropping below 40 degrees. Throughout the event, Zane noted, &ldquo;We met plenty of great contractors who were interested in what we stood to offer. Our floor team talked to a number of existing clients and our booth wrangled a series of leads.&rdquo;&nbsp;</p>

<p>The scale of the show also shaped the experience on the floor. TCS Podcast Producer Adam Cabrera said, &ldquo;It turned out to be much larger than I expected going in. There were a ton of exhibitors and the show had great turn out.&rdquo; With a large number of exhibitors spread across multiple warehouse spaces the layout created continuous foot traffic, giving the team opportunities to introduce TCS to new audiences while building interest among contractors who were previously unfamiliar with the platform.&nbsp;</p>

<p>For TCS Multimedia Manager Megan Ellsworth, the event&rsquo;s momentum was most visible in both participation and energy. &ldquo;It was the biggest year attendance wise that I&#39;ve been to with about 2000 people in attendance,&rdquo; as Megan described an environment that remained active from start to finish where she conducted interviews with companies including <a href="https://www.rooferscoffeeshop.com/directory/flashco">FlashCo</a>, <a href="https://www.rooferscoffeeshop.com/directory/brava-roof-tile">Brava Roof Tile</a>, TRA Snow &amp; Sun, <a href="https://www.rooferscoffeeshop.com/directory/owens-corning">Owens Corning&reg;</a> and <a href="https://www.rooferscoffeeshop.com/directory/gaf">GAF</a>, along with organizations such as <a href="https://www.rooferscoffeeshop.com/directory/duro-last">Duro-Last&reg;</a> and <a href="https://www.rooferscoffeeshop.com/directory/latinos-en-roofing">Latinos En Roofing</a>. Her conversation with Amparo from Latinos En Roofing, attending for the first time, highlighted the growing influence of the Colorado market.&nbsp;</p>

<p>Megan also supported the NWIR Denver/Northern Colorado chapter booth, which saw steady traffic and new member signups throughout the event. Alongside well-attended educational sessions and upcoming programming, including a March 18 Lunch and Learn, the show reflected continued growth and opportunity across the Colorado roofing industry.&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/directory/colorado-roofing-association-cra-2"><strong>Learn more about how the CRA show is driving industry growth through connections, education and new business opportunities!</strong></a></p>]]></content:encoded>
</item><item>
<title>Rebuilding roofs and hope</title>
<link>https://www.rooferscoffeeshop.com/post/rebuilding-roofs-and-hope</link>
<description>rebuilding-roofs-and-hope</description>
<pubDate>Wed, 01 Apr 2026 06:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/cdg-rebuilding-roofs-and-hope.png'
            alt='Rebuilding roofs and hope'
            title='Rebuilding roofs and hope'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>Four roofing projects across the U.S. show the power of compassion, service and community.&nbsp;&nbsp;</h2>

<p>As the cost of living continues to increase, many homeowners struggle to gather funds for large home projects, like a reroof. This is especially true for our more vulnerable neighbors, such as the disabled and elderly. Lucky for four such neighbors, their communities heard about their struggles and came together to keep them warm and dry under brand-new roofs!&nbsp;&nbsp;</p>

<h3>1 &ndash; Tom Morris&nbsp;</h3>

<p>After serving as a combat engineer in the Army Reserves for nearly eight years, Tom Morris purchased a mobile home at Virginia City Trailer Park in Port Crane. Unfortunately for him, a couple winters later the roof started leaking. Tom, who had two major strokes that disabled him and left him in a tight financial spot, wasn&rsquo;t sure how he was going to fix the roof or the damage that the leak had caused in his home.&nbsp;&nbsp;</p>

<p>Thankfully, his community heard his story and worked together to help him. The Impact Project began construction on a new roof (with material donated from Curtis Lumber) while other volunteers began tackling the interior, not only fixing it but adding features like an accessible bathroom that will help Tom. Executive Director of Impact Project Jim Willard <a href="https://www.binghamtonhomepage.com/news/top-stories/army-veteran-receives-roof-from-impact-project/">shared some thoughts on the community effort with WBGH</a>, saying, &ldquo;It&rsquo;s hard to sit here and express in words and then it never gets old for me to help the homeowners. I get choked up a little bit. These are game changers for the homeowners, these are big game changers. If you don&rsquo;t have a roof, you just don&rsquo;t have a safe place to live.&rdquo;&nbsp;</p>

<h3>2 &ndash; A veteran in Maine&nbsp;</h3>

<p>Last December, Home Roofing Solutions made sure that a sick veteran would have a safe home for the holidays. They worked with the Maine Veterans Project to reroof the home of a veteran who is going through cancer treatments. The reason? To help their community. As Keith Rogers, Home Roofing Solutions supervisor, <a href="https://www.foxbangor.com/news/sick-veteran-gets-new-roof-for-christmas/article_b9876dab-1bbe-4520-8a31-3f75630b2f71.html">explained to Fox 22</a>, &ldquo;This is something we&#39;re so fortunate we can do. I think it&#39;s very important and it goes beyond that. It&#39;s Mainers helping Mainers. That&#39;s what we are supposed to be about. It&#39;s important.&rdquo;&nbsp;</p>

<h3>3 &ndash; Elizabeth Condon&nbsp;</h3>

<p>When Elizabeth Condon&rsquo;s roof started having issues, the U.S. Army and Army National Guard veteran didn&rsquo;t know what to do. Luckily, the <a href="https://www.rooferscoffeeshop.com/directory/owens-corning">Owens Corning</a> Roof Deployment project was able to connect her with local contractor S&amp;G Roofing. With supplies provided by Owens Corning and labor from S&amp;G, Elizabeth soon had a secure, new roof. And she is not the only veteran this program has helped. <a href="https://www.news10.com/news/local-veteran-gifted-new-roof-by-nationwide-program/">NEWS10 reports that</a>, &ldquo;The Owens Corning Roof Deployment Project has provided more than 675 new roofs to military members since 2016.&rdquo;&nbsp;</p>

<h3>4 - VFW Post 1757&nbsp;</h3>

<p>When OutLast Construction heard on the news that VFW Post 1757 was in need of a new roof, they rallied their community together. Ronald Phrophit, project manager at OutLast <a href="https://www.wdio.com/front-page/top-stories/vfw-in-cook-now-has-a-new-roof-thanks-to-community-effort-and-outlast-construction/">told WDIO</a>, &ldquo;We brought it from about $90,000 to $40,000, with help from our suppliers and donations. We are thrilled to be able to serve those who&rsquo;ve already served us.&rdquo; This was a huge relief for the Post which was struggling to find ways to fix the roof that they could afford.&nbsp;</p>]]></content:encoded>
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<title>4 programas comunitarios de retechado</title>
<link>https://www.rooferscoffeeshop.com/post/4-programas-comunitarios-de-retechado</link>
<description>4-programas-comunitarios-de-retechado</description>
<pubDate>Wed, 25 Mar 2026 03:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/02/caught-doing-good-4-programas-comunitarios-de-retechado.png'
            alt='Caught doing good 4 programas comunitarios de retechado'
            title='Caught doing good 4 programas comunitarios de retechado'
            class=''
            style=' '  loading='lazy' /><br><p>Por Emma Peterson, traducido por Alberto Torres.&nbsp;</p>

<h2>En todo el pa&iacute;s, comunidades y techadores est&aacute;n uni&eacute;ndose para proteger a sus vecinos de los elementos.&nbsp;</h2>

<p>Un techo es una parte crucial para proteger tu hogar y a tu familia, pero tambi&eacute;n es una inversi&oacute;n costosa, a veces fuera del alcance de muchas personas. Afortunadamente, existen programas en todo el pa&iacute;s que conectan a familias e individuos necesitados con empresas locales de techado que donan tiempo y materiales para asegurar que est&eacute;n protegidos y seguros. Aqu&iacute; tienes cuatro ejemplos de c&oacute;mo los techadores y sus comunidades se han unido para ayudar a sus vecinos a obtener nuevos techos.&nbsp;</p>

<p>1 &ndash; Operation Roof Rescue&nbsp;</p>

<p>En Kearns, Utah, una madre soltera de cuatro hijos recibi&oacute; la sorpresa de un techo nuevo gracias a Operation Roof Rescue. Dirigido por 103.5 The Arrow, este programa trabaj&oacute; con Olympus Roofing para sorprender a Star Weber y a su familia, que incluye a su padre veterano y discapacitado, con un techo completamente nuevo.&nbsp;</p>

<p>El equipo de The Arrow hab&iacute;a escuchado que el techo de la familia Weber ten&iacute;a filtraciones desde hac&iacute;a meses y que la situaci&oacute;n se estaba volviendo cada vez m&aacute;s preocupante mientras se acercaba el invierno. Pepper Websterm, la mejor amiga de Star, comparti&oacute;: &ldquo;Ella es una madre soltera que cuida a su padre, que es un veterano, y lo cuida completamente. Tienen una situaci&oacute;n muy complicada con el techo. Y, ya sabes, realmente podr&iacute;an usar la ayuda.&rdquo;&nbsp;</p>

<p>Para Star, fue dif&iacute;cil creerlo. Le dijo a&nbsp;<a href="https://ksltv.com/local-news/kearns-family-gets-life-changing-surprise-from-operation-roof-rescue/804724/">KSL TV 5</a>: &ldquo;Esto es una completa sorpresa. Es un salvavidas. Estaba realmente preocupada por entrar al invierno con un techo con goteras.&rdquo;&nbsp;</p>

<h3>2 &ndash; Hometown Heroes&nbsp;</h3>

<p>En Wisconsin, American Quality Homes logr&oacute; reunir a su comunidad para apoyar a uno de sus Hometown Heroes, Keith Schmidt. La carrera de Keith comenz&oacute; sirviendo en el Ej&eacute;rcito de los Estados Unidos antes de transferirse al Cuerpo de Marines. Le explic&oacute; a&nbsp;<a href="https://www.wearegreenbay.com/hometown-heroes/hometown-hero-keith-schmidt-reflects-on-service-as-new-roof-is-installed-by-community-program/">WeAreGreenBay.com</a>, &ldquo;Pas&eacute; otra vez por el campamento b&aacute;sico, y luego por la escuela de entrenamiento de infanter&iacute;a en Camp Pendleton, en California, donde me entrenaron como artillero del arma 0331.&rdquo;&nbsp;</p>

<p>Eventualmente sirvi&oacute; en los Marine Barracks en Washington, D.C., lo que lo llev&oacute; a finalizar su carrera como parte de la Presidential Honor Guard.&nbsp;</p>

<p>Cuando American Quality Homes supo que el techo de este incre&iacute;ble veterano local hab&iacute;a sido destruido por un tornado, r&aacute;pidamente reuni&oacute; el apoyo comunitario necesario para proporcionarle un retechado gratuito. Keith no podr&iacute;a estar m&aacute;s agradecido: &ldquo;Tengo la espalda rota y eso ha hecho la vida dif&iacute;cil&hellip; Antes trabajaba techando, pero ya no puedo hacerlo. Como alguien que sol&iacute;a techar graneros, realmente aprecio lo que he visto [y lo que esta comunidad ha hecho].&rdquo;&nbsp;</p>

<h3>3 &ndash; Owens Corning Roof Deployment Project&nbsp;</h3>

<p>Para el tercer programa que cubrimos en este art&iacute;culo, queremos destacar una iniciativa de nuestros amigos de&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/owens-corning">Owens Corning</a></p>

<p>llamada Roof Deployment Project. A trav&eacute;s de este programa, Owens Corning trabaja con Habitat for Humanity y contratistas locales en todo el pa&iacute;s para proporcionar reemplazos de techo gratuitos a veteranos militares necesitados.&nbsp;</p>

<p>Un ejemplo de este programa en acci&oacute;n ocurri&oacute; cuando el hogar del veterano del Ej&eacute;rcito de EE. UU. Jerry Himes y su esposa, Vania Eustis, fue retechado a inicios de este a&ntilde;o en Florida. El techo de Jerry y Vania hab&iacute;a estado presentando filtraciones durante a&ntilde;os, cada temporada de huracanes. Pero la pareja no sab&iacute;a c&oacute;mo iba a pagar las reparaciones.&nbsp;</p>

<p>Eso cambi&oacute; cuando recibieron una llamada de Habitat for Humanity of Lake-Sumter informando que Owens Corning donar&iacute;a los materiales para un nuevo techo y que Scott&rsquo;s Roofing, una empresa local de tercera generaci&oacute;n, proporcionar&iacute;a la mano de obra de manera gratuita. Vania comparti&oacute; con&nbsp;<a href="https://www.clickorlando.com/news/local/2025/06/27/eustis-veteran-receives-new-roof-through-national-deployment-project/">Omne</a>: &ldquo;Significar&aacute; que no habr&aacute; m&aacute;s goteras. Ya hemos tenido varias, as&iacute; que ser&aacute; maravilloso saber que no tenemos que escuchar d&oacute;nde ser&aacute; el pr&oacute;ximo goteo.&rdquo;&nbsp;</p>

<p>Y esta no es la primera vez que Scott&rsquo;s Roofing dona su tiempo y mano de obra a este programa. Tyler Scott, due&ntilde;o de la empresa, coment&oacute;: &ldquo;Devolverles a los veteranos que nos han dado tanto, y a nuestra comunidad, es a&uacute;n m&aacute;s grande. Hay tantas personas que necesitan ayuda.&rdquo;&nbsp;</p>

<h3>4 &ndash; Operation Rooftop&nbsp;</h3>

<p>Nuestra &uacute;ltima historia de programas de retechado es Operation Rooftop. Esta es una colaboraci&oacute;n entre&nbsp;<a href="https://www.rooferscoffeeshop.com/directory/tamko">TAMKO Building Products</a> y los Kansas City Chiefs que identifica a un veterano en el &aacute;rea metropolitana de Kansas City y le otorga un techo nuevo de manera gratuita. Brian Borgard, de TAMKO, explic&oacute; a <a href="https://www.kmbc.com/article/blue-springs-veteran-free-roof-operation-rooftop-chiefs-tamko/65630525">KMBC News</a>: &ldquo;Solo queremos retribuir a las personas que nos han dado tanto. Estamos extremadamente orgullosos de poder hacer esto. Resalta lo que hacen los veteranos [y] les da una mano para hacerles saber lo orgullosos y agradecidos que estamos por ellos.&rdquo;&nbsp;</p>

<p>El beneficiario del a&ntilde;o pasado fue un veterano de la Marina en Blue Springs. Para &eacute;l y su familia, el regalo lleg&oacute; en un momento crucial, y no podr&iacute;an estar m&aacute;s agradecidos.&nbsp;</p>]]></content:encoded>
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<title>Excellence in Asphalt Roofing Awards highlights craftsmanship across North America</title>
<link>https://www.rooferscoffeeshop.com/post/excellence-in-asphalt-roofing-awards-highlights-craftsmanship-across-north-america</link>
<description>excellence-in-asphalt-roofing-awards-highlights-craftsmanship-across-north-america</description>
<pubDate>Tue, 24 Mar 2026 12:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/arma-excellence-in-asphalt-roofing-awards-highlights-craftsmanship-across-north-america.png'
            alt='Excellence in Asphalt Roofing Awards highlights craftsmanship across North America'
            title='Excellence in Asphalt Roofing Awards highlights craftsmanship across North America'
            class=''
            style=' '  loading='lazy' /><br><p>By The Coffee Shops&trade;.&nbsp;</p>

<h2>ARMA recognized outstanding roofing projects that demonstrate the versatility and performance of asphalt systems.&nbsp;</h2>

<p>The <a href="https://www.rooferscoffeeshop.com/directory/asphalt-roofing-manufacturers-association-arma">Asphalt Roofing Manufacturers Association (ARMA)</a> is recognizing top-tier craftsmanship across the industry with the 2026 Excellence in Asphalt Roofing Awards. The awards were presented during the 2026 <a href="https://www.rooferscoffeeshop.com/directory/ire">International Roofing Expo</a> in Las Vegas, highlighting standout low- and steep-slope projects from across North America.&nbsp;</p>

<p>The annual program honors roofing contractors for excellence in design, installation and performance using asphalt roofing systems. According to ARMA, this year&rsquo;s winners demonstrate the material&rsquo;s versatility across a range of applications, from historic restoration to complex commercial structures.&nbsp;&nbsp;</p>

<p>Top honors included Gold, Silver and Bronze awards, along with a Best-in-Class recognition. Winning contractors received cash prizes, national exposure and industry recognition for their work.&nbsp;&nbsp;</p>

<p>The Gold Award went to <a href="https://www.rooferscoffeeshop.com/directory/her-roofing-company">HER Roofing Co. Inc.</a> for its restoration of the historic Settlemier House in Portland, Oregon. The project required balancing preservation with modern performance, including a technically demanding cone roof and custom fabrication work, and utilized <a href="https://www.rooferscoffeeshop.com/directory/malarkey">Malarkey Roofing Products&reg;</a> <a href="https://www.malarkeyroofing.com/products/shingles-overview/legacy-scotchgard-shingles/">Legacy&reg; Shingles with Scotchgard&trade;</a>.&nbsp;&nbsp;</p>

<p>Silver honors were awarded to Wedge Roofing for a complex mid-century church project in California, where asphalt shingles were used to navigate a unique curved roof design. Meanwhile, Priddy Roofing and Exteriors earned Bronze for a highly intricate geodesic dome structure in Pennsylvania, featuring hundreds of unique facets. Both Silver and Bronze projects used <a href="https://www.rooferscoffeeshop.com/directory/owens-corning">Owens Corning&reg;</a> <a href="https://www.owenscorning.com/en-us/roofing/shingles/trudefinition-duration?color=williamsburg-gray">TruDefinition&reg; Duration&reg; Shingles</a> to achieve their end result.&nbsp;</p>

<p>The Best-in-Class Award went to <a href="https://www.rooferscoffeeshop.com/directory/kpost-roofing-waterproofing">KPost Roofing &amp; Waterproofing</a> for its work on the National Medal of Honor Museum in Arlington, Texas. Using <a href="https://www.rooferscoffeeshop.com/directory/soprema-2">SOPREMA</a> <a href="https://www.soprema.us/products/market-segment/protected-membranes/sbs-modified-bitumen">SBS-modified bitumen</a>, KPost completed the complex low-slope roofing project while preserving the architectural intent of the culturally significant building.&nbsp;&nbsp;</p>

<p>&ldquo;These projects showcase the extraordinary range of what asphalt roofing can achieve,&rdquo; said ARMA Executive Vice President Reed Hitchcock, emphasizing the material&rsquo;s reliability and adaptability across diverse project demands.&nbsp;&nbsp;</p>

<p>For contractors, the awards program underscores the importance of technical skill, material selection and attention to detail in delivering high-performing roofing systems.&nbsp;</p>

<p><a href="https://www.asphaltroofing.org/arma-celebrates-2026-excellence-in-asphalt-roofing-award-winners-at-international-roofing-expo/"><strong>To explore the full list of winners and detailed project highlights, read the full press release.</strong></a></p>]]></content:encoded>
</item><item>
<title>¡Damas, todas a bordo del crucero de NWIR!</title>
<link>https://www.rooferscoffeeshop.com/post/ladies-all-aboard-the-nwir-cruise-copy</link>
<description>ladies-all-aboard-the-nwir-cruise-copy</description>
<pubDate>Mon, 23 Mar 2026 03:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/nwir-ladies-all-aboard-the-nwir-cruise.png'
            alt='Ladies, all aboard the NWIR cruise!'
            title='Ladies, all aboard the NWIR cruise!'
            class=''
            style=' '  loading='lazy' /><br><p>Por Jenny Yu, traducido por Jessica Bravo.&nbsp;&nbsp;</p>

<h2>El Retiro de Florida 2026 de NWIR zarpa hacia las Bahamas del 10 al 13 de abril para una experiencia de networking con tem&aacute;tica n&aacute;utica.&nbsp;</h2>

<p>&iexcl;Es momento de dejar atr&aacute;s el estr&eacute;s y disfrutar del sol en el <a href="https://www.nwirfloridaretreat.com/">Retiro de Florida 2026 de NWIR</a>!&nbsp;</p>

<p><a href="https://www.rooferscoffeeshop.com/directory/nwir">National Women in Roofing (NWIR)</a> de Florida Central ser&aacute; la anfitriona de su retiro anual a bordo del Celebrity Reflection del 10 al 13 de abril de 2026. Saliendo desde Fort Lauderdale, Florida, este viaje de tres d&iacute;as a las Bahamas es una oportunidad para reunir a mujeres de toda la industria para hacer contactos, desarrollar liderazgo y fortalecer la comunidad mientras disfrutan de la brisa del mar.&nbsp;</p>

<p>Con el tema &ldquo;Ancladas en el prop&oacute;sito, unidas por una visi&oacute;n&rdquo;, este fin de semana en el agua promete ser inolvidable. Su directora de crucero, Daphne Livingston, junto con su equipo, ha preparado un emocionante itinerario para que todas las participantes lo disfruten. A continuaci&oacute;n, algunos eventos y excursiones mar&iacute;timas que no querr&aacute;n perderse.&nbsp;&nbsp;</p>

<h3>Viernes, 10 de abril &ndash; Fort Lauderdale, Florida&nbsp;</h3>

<ul>
	<li>4:00 p.m. - Recepci&oacute;n de zarpe&nbsp;</li>
	<li>6:00 p.m. - Cena de despedida&nbsp;</li>
	<li>9:30 p.m. - Fiesta &ldquo;Tropic Like It&rsquo;s Hot&rdquo;&nbsp;&nbsp;</li>
</ul>

<h3>S&aacute;bado, 11 de abril &ndash; Bimini, Bahamas&nbsp;</h3>

<ul>
	<li>7:15 &ndash; 9:00 a.m. - Sesi&oacute;n educativa &ldquo;Seas of Knowledge&rdquo;&nbsp;</li>
	<li>10:00 a.m. - 1:00 p.m. - B&uacute;squeda del tesoro &ldquo;Sea Queens &amp; Shingle Kings&rdquo;&nbsp;</li>
	<li>1:00 - 3:00 p.m. - Encuentro &ldquo;Mermaid Mingle&rdquo;&nbsp;</li>
	<li>8:00 p.m. - Mixer n&aacute;utico de Women in Roofing&nbsp;</li>
</ul>

<h3>Domingo, 12 de abril &ndash; CocoCay, Bahamas&nbsp;</h3>

<ul>
	<li>7:00 &ndash; 9:00 a.m. - Sesi&oacute;n educativa &ldquo;Trust Factor&rdquo;&nbsp;</li>
	<li>9:00 a.m. - 4:00 p.m. - D&iacute;a perfecto en CocoCay,&nbsp; playas, toboganes acu&aacute;ticos y comida&nbsp;</li>
	<li>8:00 &ndash; 9:00 p.m. - Ceremonia de clausura &ldquo;Built Different&rdquo;&nbsp;</li>
	<li>9:00 p.m. - Evento final &ldquo;Sail &amp; Slay&rdquo;&nbsp;</li>
</ul>

<p>Varios fabricantes y proveedores ya han confirmado su participaci&oacute;n en el crucero. Entre los patrocinadores se encuentran <a href="https://www.rooferscoffeeshop.com/directory/brava-roof-tile">Brava Roof Tile</a>, <a href="https://www.rooferscoffeeshop.com/directory/owens-corning">Owens Corning&reg;</a>, <a href="https://www.rooferscoffeeshop.com/directory/tamko">TAMKO&reg;</a>, <a href="https://www.rooferscoffeeshop.com/directory/jobnimbus">JobNimbus</a> y <a href="https://www.rooferscoffeeshop.com/directory/davinci">DaVinci Roofscapes</a>.&nbsp;</p>

<p><a href="https://www.nwirfloridaretreat.com/"><strong>Entonces, &iquest;qu&eacute; est&aacute;s esperando? &iexcl;Empaca tus lentes de sol, protector solar y traje de ba&ntilde;o y reg&iacute;strate hoy mismo!</strong></a></p>

<p><strong><a href="https://www.nwirfloridaretreat.com/">Para obtener m&aacute;s informaci&oacute;n sobre el Retiro de Florida 2026, visita su sitio web</a> o contacta a Daphne en <a href="mailto:daphne@itsaboutjustice.law">daphne@itsaboutjustice.law</a>.</strong></p>]]></content:encoded>
</item><item>
<title>A critical look at AI</title>
<link>https://www.rooferscoffeeshop.com/post/a-critical-look-at-ai</link>
<description>a-critical-look-at-ai</description>
<pubDate>Sun, 22 Mar 2026 18:00:00 PDT</pubDate>
<content:encoded><![CDATA[
		<img src='/uploads/media/2026/03/owens-corning-a-critical-look-at-ai.png'
            alt='A critical look at AI'
            title='A critical look at AI'
            class=''
            style=' '  loading='lazy' /><br><p>By Emma Peterson.&nbsp;</p>

<h2>Trent Cotney and Jon Gardner discuss AI liability, confidentiality and how contractors can build safe, effective practices.&nbsp;</h2>

<p>As artificial intelligence (AI) grows more and more common in our everyday life, it&rsquo;s important to look at it critically and understand how it can be used as a tool. Just like any other technology before it, AI has both upsides and downsides. To dive into some of the ethics and challenges behind integrating this technology, Jon Gardner of <a href="https://www.rooferscoffeeshop.com/directory/owens-corning">Owens Corning</a> and Trent Cotney of <a href="https://www.rooferscoffeeshop.com/directory/adams-and-reese-llp">Adams and Reese</a> stopped by The Coffee Shops&trade; for a <a href="https://www.rooferscoffeeshop.com/rlw/unpacking-ai-the-digital-shift-shaping-roofing">Read Listen Watch&reg; (RLW) webinar</a>.&nbsp;</p>

<p>Trent, who is a leading lawyer in the roofing and construction industry, opened the conversation with context about where AI sits in terms of legal regulations, sharing, &ldquo;The government is typically 10 to 15 years behind regulating technology, so while there are some guardrails based on case law and existing statutes, there isn&rsquo;t a ton tailored specifically for AI.&rdquo;&nbsp;&nbsp;</p>

<p>This void in legislation has made AI kind of the wild west of technology, which can lead to some unique issues. Trent gave an example, explaining, &ldquo;If a roofing contractor is using AI strictly as a chatbot, there isn&#39;t necessarily a need to disclose that. Where it becomes more of an issue is if you are using that AI to provide things like jobsite safety specifications or anything that a customer could potentially rely on.&rdquo; The main difference between these two scenarios is whether the information is being used internally or for customers. This is because of deceptive and fraudulent trade practice statutes. Trent explained, &ldquo;In almost every single state, there&#39;s a version of that statute which says that if you, as a contractor, are swindling a consumer by information or stuff that you put out, then you could, you know, potentially have liability. So, if you are using AI, it is important to disclose where that&rsquo;s being used to avoid liability.&rdquo;&nbsp;&nbsp;</p>

<p>Another place where contractors need to be careful about AI is when it comes to confidential information. Jon dove into how he and his team at Owens Corning have navigated this one, sharing, &ldquo;The impact can be significant, whether it&#39;s Owens Corning or any other business that provides proprietary and confidential information. If you put it in any old AI chat, it could turn out to be a problem because it&#39;s now in a publicly available resource center.&rdquo; Trent added, &ldquo;You need to recognize that you should not be submitting private customer data onto a site that is public. Think ChatGPT, Gemini, Grok, anything like that. It&#39;s not confidential; anybody in the world could potentially get that. And, as a lawyer, I have subpoenaed ChatGPT history before. All of that is saved, even if you think you&rsquo;ve deleted it.&rdquo;&nbsp;</p>

<p>What Owens Corning has done to avoid this issue is build guard rails. He explained, &ldquo;At Owens Corning we have guardrails that are placed within the use of AI to ensure that no proprietary information is being placed in the public domain. That keeps our company healthy and risk-free.&rdquo;&nbsp;</p>

<p>These are just two examples of the complex challenges that AI has brought as it becomes more integrated in our lives. This is not to say AI cannot be helpful; it can make worlds of difference in things like customer follow-ups and automating lead processes. But it is a tool and like any other tool comes with upsides and downsides.&nbsp;&nbsp;</p>

<p><strong><a href="https://www.rooferscoffeeshop.com/rlw/unpacking-ai-the-digital-shift-shaping-roofing">Listen to the episode</a> or <a href="https://www.youtube.com/watch?v=wVF1C-7w9EA&amp;feature=youtu.be">Watch the recording</a> to learn more about managing and integrating AI responsibly.&nbsp;</strong></p>]]></content:encoded>
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