By Jesse Sanchez.

Streamlined solutions give roofing contractors a competitive edge in a fast-paced market.

In this episode of Roofing Road Trips®, host Heidi J. Ellsworth is joined by Ryan Eves, product lead at RoofSnap and Jim Mallers, vice president of business development at Socius Marketing to discuss the transformative impact of sales technology on the roofing industry. The conversation focuses on how modern tech stacks are reshaping contractor-client interactions and boosting sales performance.

Central to the discussion is the power of speed and efficiency in securing contracts. "Modern response times are measured in seconds to minutes, not days," Ryan points out. Tools like RoofSnap enable contractors to deliver proposals and estimates on the same day, a critical advantage in an industry where delayed responses often lead to lost opportunities. Ryan adds that the contractors who show up prepared, with measurements and estimates in hand, immediately build trust and confidence with homeowners.

Jim also stresses the importance of combining cutting-edge technology with proven methods. Noting the continued value of traditional strategies like referrals and neighborhood marketing,“What got you here won’t get you there, but what got you here, got you here for a reason. Don’t stop doing it,” he advises. He recounts a personal renovation experience where a tech-savvy contractor stood out by using a tablet to provide an instant quote, setting expectations and outlining cost thresholds. "Before he walked out the door, he had taken the measurements, taken the pictures on his tablet and we sat down in my garage and said, this is what it looks like, this is what we’re planning on. This is the estimated cost. Here’s how it looks for us and we’ll price it out. Here’s the obstacles, the next steps,” Jim recalls. This professional approach helped the contractor build trust and ultimately win the job.

The discussion also stated the risks of falling behind in a competitive market. As Ryan explains, “Customer satisfaction is key. We build a technology for the contractor, but really, we're trying to build a technology that makes it easier for you to connect with that homeowner and to build that trust and reach them really quickly.” These tools don’t just save time — they enhance the overall customer experience, creating opportunities for contractors to grow or simply operate more efficiently.

Read the transcript or Listen to the podcast to discover how RoofSnap allows users to experience how its tools can transform the sales process.

By Jessica Bravo. 

Delivering innovative roofing technology solutions with RoofSnap.  

In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Ryan Eves and Jim Mallers to discuss strategies for excelling in roofing sales and how the integration of sales technology is proving to be a game-changer. RoofSnap, a company focused on streamlining roofing processes, exemplifies how innovative solutions can address real-world challenges. 

EverCommerce, the parent company of RoofSnap, offers a comprehensive solution portfolio that includes 50 different tools, 35 of which cater specifically to the home services industry. Among the recognized solutions are RoofSnap, EverConnect, Socius Marketing, MarketSharp, Improveit 360 and Guild Quality. 

Jim Mallers, who has been with EverCommerce for over three and a half years, brings a wealth of experience from his background in building products and strategic marketing. With a decade of experience in the home service industry, Mallers understands the need for seamless integration of sales strategies and technology. He notes, “The more that you enable your sales team or even your pre-sales team with technology, the more capable they are of winning the appointment... then closing the deal.” 

 Ryan Eves, the product lead at RoofSnap, although relatively new to the home service industry, holds 15 years of experience in product management and design. He elaborates on the importance of automating manual processes to enhance efficiency: “Customer satisfaction is key. We build a technology for the contractor, but really, we're trying to build a technology that makes it easier for you to connect with that homeowner and to build that trust and reach them really quickly.” 

The conversation also highlights the significance of roofing technology stacks. These tech stacks not only automate complex processes but also optimize the speed of customer interactions. The efficiency gained through technology allows companies to be the first point of contact- a critical advantage in a competitive market- and helps to schedule and nurture appointments while shortening the sales timeline. 

The goal of integrating technology is not to replace traditional methods but to enhance them. The combination of sales and technology stands to redefine success in the roofing industry. With companies like RoofSnap leading the way, the potential for growth and innovation remains infinite. 

Read the transcript or Listen to the conversation to learn more about how the integration of sales and technology is proving to be a transformative endeavor. 

By Dani Sheehan. 

Boost your workflow and receive faster, more accurate measurements when you use RoofSnap’s new metal solution. 

RoofSnap is leading a metal measurements revolution to help contractors measure faster and more accurately than ever before. In this MetalCast®, Karen Edwards talks with Savannah Smith and Ryan Eves about how this tool is transforming the way metal roofing projects are managed. MetalCoffeeShop™ readers can take advantage of an exclusive 10% discount when they subscribe to RoofSnap! 

The metal roofing industry has seen explosive growth, driven by its resilience and sustainability. Ryan explains, “Metal’s resilience is in terms of its durability and weather [resistance], but also in terms of the time it lasts. It can last two to three times longer. It can withstand weather better.” Additionally, metal is made from mostly recycled materials and can improve the energy efficiency of a home. “You're not having to run as much of your cooling systems. These things can actually reduce heat coming into your house by up to 30%,” Ryan continues. 

RoofSnap’s decision to enter the metal space stemmed from listening to their customers. Savannah shares, “My job is to meet with you, figure out what you need from the software, how your workflow works, and then guide you to using RoofSnap to optimize it... That’s what we did with our metal reports.” By collaborating with roofing contractors and addressing workflow bottlenecks, they were able to develop a reliable, time-saving tool that delivers precise metal measurements quickly.  

By improving contractor workflows, they also help contractors stand out to homeowners. “Once you get that measurement from us... You can get that back to the homeowner in speeds that are not days but hours. That type of transparency and speed is going to make you stand out ahead of the competition,” Ryan adds. 

Read the transcript or Listen to the podcast to learn more about how RoofSnap is revolutionizing metal roofing with its new measurement solution, offering precise panel sizing and custom layouts for eaves, ridges and valleys. Plus, sign up for a seven-day free trial and receive an additional 10% off when you subscribe before October 4, 2024! 

By Dani Sheehan. 

The weather may be unpredictable but that doesn’t mean you can’t be prepared. Find new ways to expand your services and take on more projects this upcoming winter season. 

With each changing season, homeowners are increasingly reminded of the effects of harsh weather conditions on their home. From heavy snowfall and ice dams to freezing temperatures and high winds, winter can take a toll on roofs, leading to costly repairs if not properly prepared. You can play a key role in protecting your customers’ homes by helping them prepare for the winter months. 

Staying ahead of the incoming weather not only helps safeguard homes but it also ensures business continuity during colder months. One way to help you streamline this process and keep normal operating hours throughout winter is with RoofSnap. Known for its speed and accuracy, RoofSnap provides the fastest roof and gutter measurements in the industry, allowing you to quickly assess roofs and offer reliable estimates without braving the elements. 

By leveraging RoofSnap, you can respond swiftly to project inquiries and help homeowners prepare their roofs for winter with confidence.  

Help your customers prepare their roofs for winter  

1 – Conduct roof inspections. Before the first snowfall, encourage homeowners to schedule a comprehensive roof inspection. Make sure you have a checklist to cover all critical aspects of the roof. Check for any damaged or missing shingles, as well as all flashing around chimneys, vents and skylights. Also, check that gutters are clear of debris and properly attached. 

2 – Build up your service department to offer repairs and maintenance. If you don’t already have a service department, consider offering common services such as shingle replacement and flashing repairs or gutter cleaning and debris removal. These are services that don’t require very much time on your part but can greatly extend the life of your customers’ roofs. 

3 – Educate your customers on proper attic insulation and ventilation. One of the most common winter roofing issues is the formation of ice dams, which occur when heat escapes from the attic, melting snow on the roof. The water then freezes at the eaves, creating a barrier that prevents proper drainage and can allow water to infiltrate the home. 

Installation and safety tips for winter 

1 – Understand limitations and temperature-dependent materials. Certain materials are hardier than others in cold climates. Slate, metal and asphalt shingles typically withstand freezing temperatures and extreme weather conditions better than other materials. For example, EPDM requires specific procedures to be properly installed in the winter. Think about what projects you can take on in the winter to be the most efficient and avoid weather delays. 

2 – Choose the right underlayment. What goes under your roofing material is just as important as the roofing material itself. Take time to find the perfect solution for the weather and give your homeowners peace of mind that the underlayment will protect the rooftop if the weather does delay finishing installation. 

3 – Your crew’s safety comes first. It may seem obvious but work with your crew to brush up on safety concerns associated with colder temperatures. Encourage them to travel safely to and from jobsites and remember that if a road is icy, a roof may be icy as well. Dehydration is also just as big of a concern in the winter as it is in the summer – workers doing heavy work often sweat beneath layers of heavy clothing without noticing. Finally, guard against hypothermia and frostbite by wearing the appropriate clothing, including gloves, warm socks, boots and several layers. Take frequent breaks to warm your core temperature and ensure extremities aren’t exposed to frigid temperatures for too long. 

Need a more effective way to manage your roofing business through winter and beyond? Try RoofSnap for free. 

By Dani Sheehan. 

Introducing RoofSnap’s latest measurement solution, the fastest roof measurement provider in the market now offers metal roofing measurements! 

RoofSnap, a roof measuring and estimating app created by an experienced roofer, has always aimed to fill the gaps in the roofing industry’s sales process by listening to customer feedback. Its latest innovation, a specialized solution for measuring and estimating metal roofs, evolved from this commitment. We recently had the opportunity to talk with Savannah Smith, senior customer success manager and onboarding specialist at RoofSnap about this new offering. 

Savannah has been with the company for four years, and shared, “My favorite thing to do is to help people get started with the software, find out how their business works, talk with them about how we can improve and expedite their workflow, and then set up the software so that it works perfectly for them.” 

The need for precision with metal 

The decision to develop a metal-specific solution stemmed from developing better relationships with their customers. Savannah explained, “Working with new customers and onboarding, I hear a lot about what people want and what people need, and what we were hearing a lot is that ‘Hey, I install metal roofs. Do you have a metal-specific measuring solution?’ So, I spent a lot of time talking with a few customers to figure out what that process looks like for them.” 

Metal roofing presents unique challenges. Unlike shingle roofs, which have more forgiving material, metal roofing requires precise measurements to avoid costly mistakes during installation. Metal panels are often pre-cut, meaning that any inaccuracies in measurements can result in panels that don’t fit properly, leading to delays, wasted materials and additional labor costs. 

Traditional methods of measuring metal roofs are both time and labor-intensive. They often require roofers to climb onto the roof multiple times, increasing safety risks. Remote measurements are a safer, more efficient alternative, but they need to be exceptionally accurate – especially for metal roofing, where even a small error can have significant consequences. 

How RoofSnap’s metal solution stands out 

RoofSnap’s new metal-specific measurement solution is designed to address these challenges. Savannah emphasized the importance of both accuracy and precision, saying, “Accuracy is about the quality of the imagery we use, ensuring we capture the roof's dimensions correctly from the start. Precision, on the other hand, means taking those accurate measurements and making sure every detail is right when it counts — so when you receive your report, you can trust that it’s tailored to fit the exact specifications of the job.” 

This solution offers one of the fastest turnaround times in the industry, delivering metal measurements within 24 hours and a free revision process if requested. With competitive pricing starting at just $40 a report, it’s also one of the most affordable solutions in the metal market. “We want to make it so that if you get a lead, you can be at that customer’s house within two days with a very good package put together that you’re confident in,” Savannah shared.  

Supporting contractors beyond measurement 

RoofSnap sets itself even further apart by not only providing accurate measurements but by supporting contractors throughout the entire sales process. Savannah highlighted the importance of backing their contractors to provide homeowners with the best possible experience. She said, “We want to provide our contractors the tools that they need to give a homeowner confidence that they’re making the right decision, that they’re getting the warranties they want, that they’re choosing the products that are going to last and look great for years to come.”  

By Katelyn Bilicich, RoofSnap. 

Helping your customers select a color for their metal roof can dramatically impact their home’s appearance, energy efficiency and durability. 

After using RoofSnap’s new metal solution to accurately measure and estimate your customer’s roof, and securing the job, you’ll want to assist them in choosing the perfect color for their metal roof. With increased durability and improved energy efficiency, the color they choose can further enhance their home’s curb appeal and energy savings. Here's how to help your customers choose the right color and finishes for their metal roof.  

Understanding metal roofing colors  

Choosing the right metal roofing color can make or break the appearance of a building. There are multiple factors to consider when exploring metal roofing colors.  

The first consideration for a customer is usually how it looks on their property, but that’s not the only important point to consider.  

The color of the roof can affect how hot or cool the building gets. This can be a very important consideration if you serve an area that sees extreme seasonal temperatures. The color can cost the customer more or save them money, depending on their choice.  

Durability is also a factor. If you’re located somewhere with more intense weather, you’ll want to ensure that your roof color coatings are up to the task. Different paint systems have different lifespans. You don’t want a customer’s roof to immediately fade, chalk or chip.  

Metal roofing color and finish options  

Luckily, you will find a huge range of metal roofing colors and finish selections today. This is particularly true for residential products.  

Light colors include basic white as well as shades like tan, stone and pale gray. Darker hues let you choose from black, charcoal, slate and bronze.  

Want something brighter? Check out metal roofing in red or blue. There are also vivid green tones similar to the verdigris that develops when copper roofing oxidizes.  

If you’re struggling to find just the right shade, don’t worry. There are custom metal roofing colors available, too. Paint scanners can match a color sample to get a precise hue.  

For another layer of interest, consider offering different roofing finishes. Your client might like textured or metallic finishes. There are also patterns made to look like antique rusted metal roofs without the actual rust.  

An unpainted galvanized look is also popular. It works equally well with modern architecture and vintage homes. 

Types of metal roofs  

Just as with color, there is a large menu of metal roofing types to explore. The type of roofing may affect what color choices and finishes are available.  

• Commonly requested metal roof types include:  
• Corrugated metal roofing: alternating ridges that create a wave-like effect, usually found in aluminum  
• Standing seam metal roofing: long, flat vertical panels with ribs on each end to make an interlocking system (can be made of copper, aluminum or steel)  
• Stone coated: covered with stone granules and cut to look like traditional terracotta tiles, asphalt shingles or wood shakes  

Related article: How Much Does a Metal Roof Cost 

Six factors to consider when choosing metal roofing colors  

There are six prime factors to consider when selecting metal roofing and choosing a shade: 

1 – Building style and aesthetics  

The first consideration is usually aesthetics. You want a roofing color that matches or complements the color of the structure. Choosing a neutral tone, one in the same palette, or one opposite on the color wheel, will usually work best.  

A similar hue will blend in for a seamless look. Alternately, a contrasting color makes a bold statement. Ask the customer what look they want to achieve.  

You should also consider the style of the building or home and its time period when choosing a metal roof color.  

For example, a contemporary public building might look great with the color punch of a contrasting roof shade. On the other hand, a historic home will probably look better with something more subtle. 

2 – Visual effects  

Related to aesthetics are the visuals you can create with different roofing colors.  

A light roof will make the top of the structure appear higher. This is ideal if you have a short building and want to make it look more spacious.  

Conversely, a looming building can look more approachable with a darker roof. The dark hue will visually shorten the perceived height of the building.  

There’s no law that says a metal roof has to be only one color. For customers after a unique look, suggest combining metal roofing shades. It may add to the interest that makes a property stand out.  

3 – Energy efficiency  

Last but not least, you should think about how roofing colors interact with the local climate.  

Light roofing colors reflect the sun and, therefore, keep the interior of the building cooler. They’re a good choice in hot climates.  

If you are in a cold locale, you might want to suggest a darker roofing color. It will absorb sunlight and keep the occupants warmer during chilly months.  

4 – Durability  

While metal roofing is very durable, some color coatings last longer than others. You will find that some dark or bright tones, especially in matte finishes, often fade faster.  

When giving a client a metal roofing estimate, be sure to let them know how long they can expect the color to last. Some paints are mixed with solar reflecting particles that help prevent sun damage and heat transfer. However, they may not be as durable under adverse weather conditions. The customer should be aware of what they’re choosing.  

The good news is that metal roofing can often be recoated as an additional service. 

5 – Climate resistance  

Climate effects go hand in hand with durability. In addition to considering reflectivity and heat absorption, what else should you keep in mind?  

• Heavy snow and ice loads, which also fade and wear roofing  
• Sun and high temperatures, which are other contributors to fading  
• Extreme weather, such as hurricanes, hailstorms, etc.  
• Salt air, which can corrode and fade materials  

More than 128 million Americans live in coastal communities. Severe weather and harsh conditions are definitely worth your concern if your client base is close to the ocean.  

Check the base roofing material itself, as well as the paint finish, to make sure it’s suited to the weather where it is being installed.  

Related article: Severe Weather Roofing: Best Practices for Roofing Companies  

6 – Maintenance  

Finally, what maintenance may be required of the owner? Will they need to clean the roof periodically to preserve the color?  

Light shades show dirt, mold and plant debris. Will this affect the general appearance of the roof?  

They should understand what they’re getting into before choosing a roofing color.  

Popular metal roofing colors  

If you’re a roofing professional, knowing about the latest roofing trends is essential. That includes metal roofing colors.  

Your clients will surely want to know what’s new right now. You can be a design resource for them by understanding trends and making recommendations.  

Particularly with new construction, clients will want the latest in metal roofing options. So, if you work with a home builder or general contractor, be prepared to give them choices that look current or even design-forward.  

Some of the most popular metal roofing colors today include:  

• Matte black: versatile and low glare, but a lower Solar Reflective Index (SRI) number and made fade or chalk sooner  
• Bronze: warm and available in several levels of intensity, with a luxury feel and good durability  
• Charcoal gray: available in warm or cool tones with shiny or matte finishes and offers a trendy look combined with classic longevity  
• White: gives the illusion of larger size to small homes and reflects heat best in hot climates while blending with many paint schemes  
• Green: popular with historic homes (verdigris look) and houses in treed areas to blend with the surroundings  

Of course, not everyone wants a trendy roof. Some clients will want classic hues that give their property a timeless look. Or they may have a home built 100 or 200 years ago that requires an authentic appearance.  

As mentioned above, you can always create a custom color or color combination. Colonial and Victorian homes, in particular, have traditional color palettes. These properties tend to use more muted hues in roofing.  

Victorian and Edwardian homes sometimes even combine many paint colors for trim. Therefore, using a variety of roofing colors can complement this.  

You will also find conventional palettes and finishes with certain architectural styles like:  

• Southwestern: matte earth tones  
• Spanish mission: white, brown and terracotta with contrasting finishes  
• Florida bungalow: pastels  
• Mid-century modern: flat muted hues  
• Art Deco: bright colors and metallics 

Sometimes, the structure is not painted and may be made of brick, stone or stucco. In that case, you may be custom matching the roof to the natural material.  

Brick is on the rise in the U.S. after a long period of dormancy. One builder study showed that 42% of large-scale builders are constructing more brick homes than just three years ago.  

With stone homes, you will likely want to pick up tones in the stone when selecting a metal roof color. Is the stone on the warmer or cooler end of the tone spectrum? You will want to match the warmth level to not clash.  

Another place where custom colors shine is with commercial properties. The owner may want to make their building’s roof match the business’s logo. This lets customers instantly recognize the company. You may be asked to add a unique brilliant blue or fire engine red roof in this situation. 

Five tips for recommending the perfect metal roofing color  

When working with clients to select metal roofing colors, how can you help them hone in on the best one? Follow these tips to land on the ideal shade:  

1. Use simulators and visualizers. These digital tools allow you to match a metal roof to a building via photographs to try various shades before committing. Metal roofing can last 40-70 years. Be thoughtful about color choices to maximize that lifespan.  
2. Determine the desired look. Is the customer more interested in trendy or classic? Will they want to change their roof color again in five years? Or do they want something with more aesthetic longevity?  
3. Create a checklist of pros and cons. List some practical concerns. Assess roofing choices for weather resistance, energy efficiency and durability.  
4. Look at examples of similar properties. Search online, in the customer’s town. How do various roofing colors work with their architectural style? How do they fit in with neighboring properties and landscaping?  
5. Select a vendor. Choose someone who has a stellar reputation. Read reviews about customer satisfaction and service. Double-check all warranty information in case there are any issues.  

Related article: Strategic Insights for the Roofing Industry  

Original article and photo source: RoofSnap 

By Katelyn Bilicich, RoofSnap. 

Equip yourself with these metal roofing insights to help your customers choose their perfect metal roof. 

Metal roofing has evolved into one of the most durable and versatile roofing options available today. With increasing choices to meet the varying demands of homeowners, it can be difficult to decide which metal roof is right for each home. Whether your customers enjoy the sleek lines of standing seam metal roofing or the rustic charm of corrugated panels, RoofSnap put together an overview of the various types of metal roofs to provide homeowners with a practical and stylish option to match their tastes. Help your customers enjoy all the benefits of their metal roof from improved longevity and durability to increased energy efficiency and property value. 

An overview of metal roofing  

Metal roofing originated in England and was patented there. The process made sheets stiffer, expanded the span and created a lighter framework.  

Following this type of metal roof came galvanized iron with zinc in France. With this new coating, the iron wouldn’t rust.  

By the 1850s, metal roofing had come to the U.S. At the time, copper and lead were the leading metal roofing materials. It became a popular option for homes and buildings.  

Since then, metal roofing has advanced significantly. Rolling mills — facilities producing flattened metal sheets — made the option low-cost. Eventually, aluminum roofing became the most used metal for roofs.  

Homeowners can now gain many benefits from metal roofing, including the following:  

• Metal roofs last longer than most other materials. Depending on the material, their lifespan is typically 40 to 80 years.  
• They are highly durable. When installed correctly, they can withstand high wind gusts. They also won’t corrode or crack.  
• Metal roofs are fire-resistant. They won’t spark or ignite into flames.  
• Energy efficiency — metal roofs reflect the sun’s UV rays, helping homeowners save on cooling costs.  
• Metal roofs are eco-friendly. They typically use recycled material and are 100% recyclable at the end of their life.  
• Metal roofing has a distinct look. Those that form patina, like zinc and copper, are attractive and unique. Roofing is an essential part of protecting a home from the elements. That doesn’t mean it can’t be beautiful. It elevates curb appeal.  
• They increase property value. It’s a premium material compared to traditional shingles. A metal roof has a 48.9% return on investment.  

There are many colors and styles available. People have nearly limitless options to complement their home’s architecture.  

Related article: Metal Roofing Colors: 5 Recommendations for Roofers 

Types of metal roofing materials  

Those in the market for a new roof have many types of metal roofing materials to consider. There are pros and cons to each, but a wide selection means there’s a good option for any home or building.  

With so many aesthetics and attributes, your customers may need guidance and complete information about their options.  

Let’s look at the most common types of metal roofing, their features and general pros and cons.  

Standing seam metal roofing  

It’s easy to identify standing seam metal roofing. It has raised seams that run vertically from peak to eaves. People love it because it’s virtually watertight and lasts 50 years or longer.  

Features and characteristics  

• These roofs are resistant to extreme weather conditions as well as mold, mildew and fire.  

• A seamed metal roof can be steel, aluminum, copper or zinc.  

Pros and cons  

• Pros include longevity, damage resistance and energy efficiency. They’re also ideal for snowy climates.  
• Cons include cost (depending on the type of metal), noise when it rains and oiling if installers fasten the panels too tightly.  

Popular applications and aesthetics  

• The style is clean and contemporary.  
• Seamed panels are available in many colors.  

Maintenance requirements for lifespan  

• Metal roofs need little maintenance other than keeping snow and ice off as effectively as possible.  
• Regular inspections should look for any debris, scratches, rust spots or corrosion. 

Metal shingles  

Get the classic look of shingles with the durability of a metal roof. Metal shingles’ three-dimensional texture can mimic wooden or asphalt shingles.  

Features and characteristics  

• Metal shingles have a long life and are less likely to have mildew growth.  
• Interlocking shingles fit together for an easy installation.  

Pros and cons  

• Pros include the aesthetics of shingles with greater durability and energy efficiency, longer lifespans and increased property value.  
• The only major con is the cost.  

Popular applications and aesthetics  

• There are numerous shingle styles to align with any type of architecture.  
• Many colors are available for these shingles, too.  

Maintenance requirements for lifespan  

• Metal shingles are low maintenance but require annual cleaning of gutters to prevent water damage.  
• Lightly hosing down the shingles is also a routine part of upkeep. 

Corrugated metal roofing  

Corrugated metal roofing has a distinct look with an undulating texture. Depending on the material, it can be more affordable than other types of metal roofing.  

Features and characteristics  

• Hot-dipped galvanized steel is the typical characteristic of corrugated metal roofing.  
• Galvanization plus corrugation enhances the strength of the material and makes it rust-resistant.  

Pros and cons  

• Pros include affordability, fast installation and less need for oil canning.  
• Cons include the potential for debris to collect in the ridges, less weather tightness and additional maintenance.  

Popular applications and aesthetics  

• The two most common types of corrugated metal roofs are 7/8-inch and 1/2-inch.  
• The aesthetic is old-fashioned rustic.  

Maintenance requirements for lifespan  

• Since this roofing has exposed fasteners, annual inspections are necessary to check their conditions.  
• Leaf buildup and debris also need to be cleaned regularly. 

Zinc roofing  

Zinc roofing is one of the most durable options. It’s a robust material with many natural attributes, making it a great choice for roofs.  

Features and characteristics  

• This type of metal roof will patina over time and change color.  
• Zinc roofs are fire-resistant and naturally inhibit the growth of mold, fungus or mildew.  

Pros and cons  

• Pros include its attractive look, corrosion resistance and long lifespan.  
• Cons include high cost, the possibility of chalking where water runs and its limited availability.  

Popular applications and aesthetics  

• Zinc roofing has a striking effect, especially with the blue-gray patina.  
• This material works for low-sloped, steep-sloped, flat and mansard roofs.  

Maintenance requirements for lifespan  

• Zinc roofing can last up to 100 years.  
• Cleaning the roof of any organic matter is part of the upkeep, as well as keeping drains and gutters clear. 

Copper roofing  

Copper roofing has a striking appearance, as it changes color over time. It can come in tiles, shingles, panels or sheets.  

Features and characteristics  

• Copper roofing will patina over time and change color.  
• It’s corrosion-resistant and has great longevity, lasting up to 100 years.  

Pros and cons  

• Pros include its beauty, lifespan, rust resistance and durability.  
• Cons include a premium cost, potential for denting and limited availability.  

Popular applications and aesthetics  

• The copper will initially be reddish-brown and then transform to a green patina.  
• Copper is an excellent fit for historic homes and distinct architecture.  

Maintenance requirements for lifespan  

• With proper installation, copper roofing is maintenance-free.  
• An annual inspection should occur to check for any issues, and removing debris is important to protect the roof.  

Aluminum roofing  

An aluminum roof is a popular choice, as it’s the most lightweight of any metal. However, the strength-to-weight ratio is higher for aluminum than other materials.  

Features and characteristics  

• Aluminum roofing is corrosion-resistant, malleable and lightweight.   

Pros and cons  

• Pros include its durability, ability to reflect heat and resistance to fire, pests and rust.  
• Cons include that it’s more prone to denting, has limited availability, fewer color options and costs.  

Popular applications and aesthetics  

• Aluminum roofing is typically in sheets.  
• It’s a good option for climates with heavy rain and coastal property, as it is less likely to rust.  

Maintenance requirements for lifespan  

• Removing any debris is key to preventing any denting.  
• Regularly cleaning the gutters and drains and washing off dirt, mildew and stains are necessary. 

Importance of choosing the right metal roof  

A roof is a substantial investment for your customers. They need facts and information to make the best decision and ensure they receive the best value.   

The following factors should be included in the discussion of what type of metal roof to select:  

• Longevity: Your customers want a long-lasting roof that’s exceptionally durable and reliable.   
• Budget: Metal roofing varies in price, with copper at the high end and corrugated metal at the low end.  
• Upkeep: Many people don’t want to deal with a lot of roof maintenance. Most metal roofing doesn’t require too much work, but it’s still a deciding factor.  
• Aesthetic: Your customers want an attractive roof that works with the current architecture of their home and building.  
• Climate: Depending on the weather patterns of an area, some people will need to consider this, especially those that receive an abundance of snow, ice and rain.  
• Comparing options: A homeowner may still be on the fence about metal versus shingles. They’ll want specifications and warranty information to influence their final choice.  

Related article: Metal Roofs vs. Shingles: Which Should Roofers Recommend to Homeowners? 

Top takeaway tips for choosing between types of metal roofing  

Helping customers select the best type of metal roofing requires ensuring you have the knowledge of the application. Sharing the pros and cons of each supports their decision-making process.  

Follow these tips for helping to choose metal roofing:  

• Explain the durability and longevity of each type of metal roof.  
• Describe the installation process for each material, with information about timelines and processes.  
• Share images of past jobs so customers can visualize how the new roof will look.  
• Provide samples of each type of metal roof.  
• Inform them of maintenance requirements and best practices for a long-lasting roof.  

Related article: Understanding Roofing Squares: A Guide for Roofers 

Original article and photo source: RoofSnap 

By Dani Sheehan. 

For roofing professionals looking to stay ahead in a competitive market, RoofSnap offers the digital sales tools to succeed. 

RoofSnap, a leading measuring and estimating software, empowers roofers to swiftly measure roofs and gutters, generate estimates and create contracts quickly. This not only saves time but also accelerates and streamlines the sales process for their customers. In a recent conversation with Kim Loman, the team lead of customer experience, we discussed the benefits of remote measurements and how RoofSnap is reshaping the landscape of roofing sales. 

RoofSnap is more than a measuring tool; it’s a complete roofing sales solution. As Kim explained, “RoofSnap is a measuring and estimating software, basically a project management tool to get your measurements. You can do-it-yourself or you can draw the roof yourself and if you have an unlimited subscription, you can do as many [DIY] projects as you want.” 

The software also includes a document suite that allows users to compare estimates side by side, incorporate contract terms, and obtain customer signatures on-site. It will generate material order lists and project summary reports, providing a comprehensive overview of company overhead and project costs. 

Enhancing sales speed and efficiency  

Accurate measurements are critical in the roofing industry because they directly impact material ordering, project planning and overall cost estimation. Remote measurements mean that the sales team or contractor can arrive at a lead’s property with all the necessary data in hand. This eliminates the need for initial site visits solely for measurement purposes, saving valuable time and reducing the risk of losing leads due to delays. By utilizing high-quality aerial imagery, RoofSnap provides 97% accuracy in measurements without requiring a contractor to set foot on a roof, enhancing both safety and efficiency. 

Kim explained that once a roofing business receives a job inquiry, RoofSnap’s software leads them through the sale with ease: “The report is ordered, you generate your customer-ready estimate in minutes and send it to the homeowners... You send them the contract, they sign it. Then you can generate your material order and send it to your supplier to get the job rolling as soon as possible.” 

Speed and convenience 

One of the standout features of RoofSnap is its record-breaking measurement turnaround time, without sacrificing quality or accuracy. Their ability to turn around a rushed order in under 30 minutes as well as the access they provide to independently draw a measurement in just a few minutes make them the fastest option available. The concept of speed to lead has never been more critical. In many roofing businesses, lead cancellations increase significantly over time. After 48 hours, cancellations can increase by 25% and after 72 hours, they soar to 50%. RoofSnap’s lightning-fast measurement turnaround addresses this need directly, enabling roofing professionals to respond to leads promptly and secure sales before their competition. 

RoofSnap’s ability to provide remote measurements and generate accurate estimates in such a timely manner puts contractors at a significant advantage. Their rush order option ensures that you can present prospective customers with precise measurements and detailed estimates almost immediately after their initial inquiry. Not only do you impress your potential customers but it also significantly increases the chances of converting leads into sales so you can spend more time building relationships than closing the deal. 

By incorporating RoofSnap into your workflow, you can outpace your competitors by presenting professional, comprehensive estimates to homeowners quickly. This speed in the early stages of engagement demonstrates your reliability and professionalism, setting a strong foundation for trust and customer satisfaction throughout the project.  

RoofSnap provides the industry’s fastest roof measurement service currently on the market, complete with a rush order option that ensures reports are delivered to your inbox in 30 minutes or less. That’s less time than it takes to watch your favorite episode, get an oil change or wait in line for your roofing supplies. 

Ready to experience your quickest measurement yet? Try RoofSnap for free for seven days and get your first measurement report on RoofSnap! 

By Emma Peterson. 

Leverage technology to improve your entire sales process, from lead to close. 

In this Roofing Road Trips® episode, Heidi J. Ellsworth hosts Ryan Eves and Jim Mallers to talk about how integrating technology into small and midsized businesses can be key to winning the sales race. Jim is the vice president of business development at EverConnect and Socius Marketing. Ryan is the product lead at RoofSnap and has over 15 years of experience in product management design. All three companies, RoofSnap, EverConnect and Socius are subsidiaries of EverCommerce, a leading tech platform offering integrated Software as a Service (SaaS) solution for small and midsize businesses. Jim elaborated, “EverCommerce is a solution portfolio. So, we have about 50 different solutions in our portfolio, with 35 of those solutions dedicated to the home services industry.” 

These solutions come in the form of software, often in a tech stack. Ryan explained what this means, “The tech stack is key to the speed element needed to successfully win sales. Not only does it automate a lot of those complex processes, but it also allows you to optimize how quickly you can get to your customers, making sure that you're that first to contact.”  

Being the first contacted by a homeowner is a huge advantage, especially in a competitive space like the roofing industry. Jim explained, “The more that you enable your sales team or even your pre-sales team with technology, the quicker they can reach leads and closing deals before the competition.” Further, as this process grows more streamlined, it allows that same team to meet the needs of more customers, improving the entire business’s bottom line. To win in today’s environment, top performing companies outpace competitors by adopting technology that enables a fast and formalized sales process. According to the Harvard Business Review, “Companies create 28% higher revenue growth with highly developed sales processes.” 

Read the transcript or Listen to the conversation to learn more about incorporating a tech stack to help your business increase sales. 

By Katelyn Bilicich, RoofSnap. 

Learn the essentials to make accurate roofing estimates and build a profitable roofing business. 

Are you losing money with per-square bidding? Low bids lead to low profits, while high bids can result in lost opportunities. Learning how to make the most accurate bids for every roofing project is essential. 

It’s important to ensure that every item that costs you is priced, but remember to account for all variables, including worker’s compensation overhead. Here at RoofSnap, we know that many roofers are seeking simplicity in estimating, which is completely understandable and achievable! 

Here’s what you need to do to make a quality estimate/bid.  

Step 1: Do your roofing pre-check  

First things first: it’s time to break out the ladder and get on the roof. A thorough inspection of a roof is the best way to gather the necessary information for a roof estimating job.   

Ask the right questions  

1 - How long have you had this roof?   

Start with the basics. Knowing at least an approximation of the roof’s age helps you diagnose the cause of damage. Is the wear of the roof due to age, or is it being prematurely damaged by other factors? 

2 - Do you know how the damage occurred?   

Understanding how a roof became damaged shapes your estimate by clueing you in to the materials or add-ons the new roof will need to avoid repeated damage.   

3 - How long do you hope to have your new or repaired roof?   

This question can help you distinguish between homeowners looking for a quick patch and those wanting to invest in the long-term sustainability of their roof.   

4 - What type of roof are you interested in installing?   

Many homeowners do little research before requesting an estimate. This question opens up the conversation, so you can explain their options and give them an estimate for the type of roof they really want.   

Inspect the current roof   

1 - What do the gutters look like?  

Replacing a roof’s drip edge can become more complicated and expensive if the gutters are mounted through the drip edge. Is there a gutter guard over the top of the gutters? That’s more labor and time to remove the gutter guard to replace the drip edge.   

2 - How many layers is the roof?   

Examine the underlayment to determine how the roof was constructed and if the damage extends lower than the top shingle layer.   

3 - What’s the condition of non-shingle elements on the roof?  

Are you replacing just the shingles, or does the roof need updated vents and flashing? Does the roof have skylights? Most need to be replaced every 18 to 20 years.   

4 - Is there excess debris to remove beyond the shingles?   

Many homes now have obsolete satellite dishes or at least leftover brackets. That means extra labor to remove them as the new roof is installed.   

5 - Are there obstacles that will extend labor hours?   

Overgrown trees or patio covers can make replacing sections of shingles especially difficult and add man hours to the job.   

Address building codes  

Your estimate must take into account existing building codes for your area. You need to account for the added expense of using the right materials in the right amounts to keep your customers' roof within code.   

Building codes often cover these common roofing elements:   

• Shingle type  
• Wind resistance requirements   
• Restrictions on reusing flashing  
• Underlayment   
• Sheathing   
• Ventilation requirements   

Reach out to your local building authority to confirm codes and regulations.   

Step 2: Measure the roof  

Now it’s time to measure the roofing surface to understand the scope of the job.   

The primary measurement until used in the roofing industry is a “square.” Like property is measured in acres, roofs are measured in squares.    

1 square = 100 square feet of roofing surface.   

So, if you measure a roof and it’s 1,800 square feet, then it’s an 18-square roof (1800 ÷ 100 = 18).   

Now, you know you’ll need 18 squares worth of shingles to cover the entire roof (plus 10-to-15% extra to factor in wasted material).   

Remember, physically measuring a roof is only one way to get the job done.  

You can also use a roof measurement ordering service. Enter the target address, and you’ll have a professional roofing report in your email in just four hours.   

Like to do things yourself? Remotely measure the roof DIY with software. Use HD aerial images of the roof and a state-of-the-art measuring tool from the comfort of your office chair. 

Regardless of how you choose to measure, we always recommend taking your roof pitch measurements in person. (We also made a roof pitch calculator to speed things up) 

Curious about RoofSnap’s Roof Measurement Orders 
or our DIY Software? 

Try RoofSnap for Free 

Step 3: Estimate roofing material costs  

You can’t provide an accurate roof estimate without understanding your material costs. If you run short on material halfway through a job, you face the difficult decision of asking the client to pay more or cutting your profit margin.   

Here’s what to consider with estimating roofing materials.    

Tips for estimating shingle cots  

Roofing shingles are packaged in bundles. You calculate how many bundles you need based on the roof’s total number of squares.   

In general, you want to order: 3 bundles per 1 roofing square.    

While this is the general rule of thumb, some shingle types may require slightly more per square. 

So, let’s say you’re estimating a 2,000-square-foot roof. How many bundles do you need to order?   

Let’s do the math based on these factors:   

• 1 square = 100 square feet.   
• 3 bundles per 1 square.   

For our 2,000 square foot roof, we calculate the bundles like this:   

2000 ÷ 100 = 20 squares  
20 squares × 3 = 60 bundles  
Bingo: You need 60 bundles for this job.   

Wait! What about factoring in wasted material?  

A good rule of thumb is to add 10-to-15% extra material to factor in for waste—20% for highly complicated roofs.   

10% of 60 bundles = 6.   

Now you know to factor in 66 bundles for your estimate.   

Tips for estimating nail costs  

Estimating nail cost starts with knowing how many nails per shingle you need. Numbers can vary between brands, but for most standard three-tab shingles, you need: 

• 5 nails per starter shingle  
• 4 nails for field shingles  

To calculate, verify how many shingles come per bundle. Most bundles come with between 15-29 shingles. Next, determine how many starter shingles you’ll need and multiply it by 5 nails.   

Finally, multiply the total number of non-starter field shingles by 4. Add these two amounts together for the total number of nails.   

For example:   

X bundles × Y shingles per bundle = Z total shingles.  
X starter shingles × 5 nails = Z total starter nails.   
X field shingles × 4 nails = Z total field nails.  
X starter nails + Y field nails = Z total nails.  

Keep in mind, in a high-wind area — like cities in hurricane or tornado zones — it’s recommended that each shingle has 6 nails.  Make sure to check your shingle manufacturer’s specifications as well as city ordinances to confirm nail requirements.  

Tips for estimating flashing costs   

Estimating flashing costs highly depends on the specific style and brand you will be installing. Apron flashing might come in a 10ft stick piece, while trim coil flashing might come in a 50ft roll.   

It’s essential to get on the roof to assess what flashing has been used and how much needs to be replaced.   

Tips for estimating vent costs   

Like with flashing, estimating vent costs depends on the type of venting that needs to be replaced. Verify what venting is on the roof, confirm the extent of its demand, and determine what needs to be replaced.  

Want to simplify estimate building? RoofSnap’s Estimate Builder let's you quickly swap out shingle color, add/remove line items, calculate material costs and generate professional estimates in seconds.    

Try RoofSnap for free 

Often “underestimated” materials  

Here are a few items we commonly see underestimated on roof estimates.  

Hip and ridge cap 

For steep-slope residential roofs, the hip/ridge cap is the most significant and costliest variable that is often overlooked.  

Remember how we mentioned per square bidding was a bad idea? Here is an example of how one item per square can affect your bottom line on different roofs:  

Roof #1:  

25 squares of shingles @ $175/sq cost = $4,375  
50ft of standard hip/ridge @ $2.50/ft cost = $125  
Total Cost: $4,500  
Bid at $350/sq = $8,750  
Gross Profit Margin: 48.5%  

Roof #2:  

25 squares of shingles @ $175/sq cost = $4,375  
300ft of standard hip/ridge @ $2.5/ft cost = $750  
Total Cost: $5,125  
Bid at $350/sq = $8,750  
Gross Profit Margin: 41.4%  

That’s a huge difference in potential profit and could mean the difference between making or not making ends meet.  Keep in mind that this profit margin percentage is overinflated. It doesn’t factor in additional material, labor and overhead costs.   

Starter 

We admit that this item can sometimes be skipped on some asphalt roofs since it’s such a low cost. But it can still nudge your bottom line in the wrong direction. So, why not account for it?  

The starter can make a huge difference on other types of roofs, though. For instance, a bundle of cedar shake starter is very expensive and only covers about 17 linear ft! The same is true for some specialty asphalt shingles that require a special starter.  

On a side note, it’s always best to use a purpose-built starter instead of 3-tab field shingles. They cover more per bundle & usually end up being cheaper in the long run.  

Underlayment  

30# felt costs twice as much as 15# felt. Yes, it’s often the same price per roll but covers 1/2 as much. We won’t even get into the countless synthetic underlayment options on the market.   

The point is you should know your cost on every item for every job. If a project requires a more expensive item, that expense should be accounted for.  

Ice and Water Shield   

This one often sneaks up on estimators. If Ice and Water Shield is coded on the eaves, a hip roof will need a lot more than a gable roof. There’s no way to accurately include this in a per square price.  

Step 4: Estimate labor and rental costs  

Estimating labor costs 

To determine your labor costs, follow these steps:   

1 - Calculate Necessary Labor Hours For The Job 

How many hours of labor will it take for your team to complete the project? Let’s say you estimate your three-person crew can complete the roof in 30 hours.    

30 hours × 3 crew members = 60 labor hours.   

2 - Find the hourly labor wage   

Hourly labor wage is both your crew’s hourly pay plus taxes and worker’s compensation. So, if your hourly rate is $19 an hour, you should add 20% to cover tax and insurance.   

20% × $19 = $3.80  

Now add that to your base hourly rate:   
$19 + $3.80 = $22.80  

So, your hourly labor wage is $22.80.   

3 - Find your total labor cost  

Multiply your labor hours by your hourly labor wage. In this example, that would be:   

60 labor hours × $22.8 labor wage = $1,368 total labor cost.   

Estimating rental costs  

Don’t forget to factor in any equipment rental costs you may need to complete the job. Commonly rented roofing equipment includes the following:   

• Air Compressors  
• Dumpsters 
• Pressure Washers  
• Light Towers (more common for commercial jobs that require after-hours work)  
• Utility Trailers  
• Generators  

Step 5: Account for overhead and profit margin  

Don’t forget, it’s not just the materials and time that cost you on a roofing job. Make sure you factor in your business’s overhead costs and calculate this project’s profit margin.   

Determining overhead  

Overhead cost refers to the ongoing business expenses not directly tied to delivering a product or service. Factoring in overhead costs is critical to keeping your business profitable. 

Here are some common overhead expenses to include in your calculations:   

• Rent  
• Utilities  
• Insurance  
• Gas  
• Office supplies  
• Advertising expenses  
• Software tools like RoofSnap  
• Accounting and legal expenses  
• Salaries and wages (including salary for the owner)  

We recommend compiling your overhead costs and calculating your weekly overhead expenses. Let’s say in a week you have an even $1,000 in overhead cost.   

You can then divide your weekly overhead cost by working labor hours per week. For this example, we’ll say your three-person crew works 120 labor hours a week.   

$1,000 weekly overhead cost ÷ 120 weekly labor hours = $8.3.  

This means you should charge an additional $8.30 per labor hour to cover overhead expenses.   

Another method is to use historical data to determine last year’s total overhead cost. Then, you increase it by a small percentage to account for inflation. Finally, you divide that cost proportionally over each job.   

Finally, some businesses simply add a standard 10% overhead charge to every job to ensure they cover costs and stay profitable.   

Calculating roofing profit margin  

Your profit margin is how much net profit you’re left with when all other costs for the job have been paid. This includes the cost of rendering the service (material, labor, etc.) plus your overhead costs.   

We’ll call this total cost your break-even cost — the amount you would need to charge to make $0 on the project.    

To ensure you make a sustainable profit, it’s best to determine a standard percentage of profit you want to make and apply that to your break-even cost.   

A 6% profit margin was the average for roofers in recent years. However, roofing is an industry notorious for low profits. Historically, 90% of roofing contractors underbid their jobs.   

A good rule of thumb is to aim for a 15-20% profit margin.   

Once you determine your profit margin percentage, the rest is easy.   

Take your break-even cost (cost to render service + overhead cost) and multiply by your profit margin. Let’s say your break-even cost on the job is $7,000, and you want a 15% profit margin.   

$7,000 break-even cost × 15% profit margin = $1,050 profit.   

So, your final estimate for the roof would be $8,050 (break-even cost + profit margin).   

Register for estimating webinar 

Step 6: Create the formal roofing estimate  

After you complete the individual estimates for each part of the job, compile them into a formal roofing estimate.    

What should ACTUALLY be included in your roofing estimate?  

1. Detailed description - Include a concise but full description of the work you will complete for the project.    

2. Project timeline - Give the homeowner a projected timeline for the job.  

3. Transparency in pricing - In addition to the total price, you should list line items for each part of the job. This includes labor, installation, demo and haul-away costs.  

4. Material costs - List the cost of all materials that will be required to complete the work.  

5. Payment details - Outline payment terms, due dates and late fees, if applicable.   

6. Disclaimer - Add a disclaimer if your legal team has created one for you.   

Roofing estimate templates  

Don’t start from scratch every time you create a new estimate. Instead, use a professional roofing template that you can plug details into for each client.   

Make sure your roofing estimate template includes the essentials:    

1. Your company’s logo  
   Contact information  
   Proof of professional licensing   
   Legal disclaimer  

(Looking for a way to simplify roofing estimates? RoofSnap has an estimate builder. Just plug in the details, and RoofSnap generates a professional estimate ready to deliver to your client.) 

Step 7: Deliver the estimate  

And just like that, you’ve got an accurate, professional estimate ready to deliver to your potential customer. The hard part is done, right? Yes, but you still need to stick the landing.   

Make sure you write an effective email to deliver your estimate. Here are a few things to include:    

1 - A clear subject line  

Now isn’t the time for a cleverly subject line. At a glance, your prospect should understand why you’re emailing. Stick to a simple subject line that can’t be misunderstood.   

“Your Roofing Estimate Is Ready”  

“Johnson Family Roof Estimate – City Roofing Inc.”   

2 - A friendly intro  

In your introduction, include the homeowner’s name and re-establish the context for the estimate. Plus, it never hurts to thank them in the process.   

“Hi Jane, Thank you again for letting me come out and inspect your roof. Your estimate is ready for review.”   

3 - Instructions on how to view the estimate.   

The simplest strategy is to include the estimate in the body of the email. However, if you attach it to the email, make sure to call it out, so the prospect doesn’t miss it. You can also include a summary of what is in the estimate.  

“I attached the estimate as a PDF to this email. In it, you’ll find a line-item breakdown of the work and materials required, a project timeline, and the total cost.”    

4 - Next steps for moving forward with the project  

Finally, make sure your potential customer knows exactly what to do when they’re ready to hire you for the project. Then close out the email with a thank you and your relevant contact info.  

“If you would like to move forward with this project, please email or call me at 555-1010. I’m happy to answer any questions you might have. We hope to be working with you.   

Thank you,   

John   

City Roofing Inc.”   

555-1010  

John@cityroofinginc.com 

Roofing estimate checklist 

We know there was a lot of information to digest in this article. 

Need a quick guide to help you create your next estimate? 

Download our “7 Steps to Estimating a Roofing Job” checklist.  

Building a profitable roofing business  

The most important number in your business is your profit margin. This should be the number you use to track the performance of your sales reps & company as a whole, not a per square price.   

You should even consider removing per square pricing from your company culture altogether. Encourage your sales team to focus on profit margins instead of discussing what per square price they got on a project. We hope that some of these roof estimating tips will help your company maximize profits & increase sales.  

Original article source: RoofSnap