By Jesse Sanchez. 

A clearly defined maintenance program can help contractors protect roof assets, strengthen customer relationships and create recurring opportunities. 

Commercial roofing contractors often begin customer relationships with small repairs, but a structured service department can turn those initial calls into long-term partnerships. During this CoatingsTalk, Chris Huettig, vice president of technical services at KARNAK and Tracey Donels, owner of Service First Solutions, discussed how contractors can develop maintenance offerings that provide measurable value. 

Why is a service and maintenance department essential? 

Tracey explained that small service jobs give contractors an opportunity to demonstrate reliability and build relationships before larger roofing needs arise. “The thing that gets us started in business is those small jobs that can help us build the trust and the relationships with those customers, leading forward,” Tracey shared. 

With the right structure, a service department becomes more than a necessary part of operating a commercial roofing business. It can support customer retention and create opportunities for future maintenance, restoration and replacement work. 

How should contractors define their initial offerings? 

Chris encouraged contractors to clearly explain what customers are purchasing and to consider presenting maintenance as a form of asset protection. He shared, “When you define what you're doing, the building owners clearly understand what they're buying as that asset protection program.” 

A clearly defined scope also helps contractors separate included services from additional work that may require a new proposal. Contractors can create different service levels based on each building’s condition, use and inspection needs. 

What separates preventive maintenance from an inspection? 

Tracey cautioned contractors against labeling a basic inspection and report as a preventive maintenance program. “They're calling it preventive maintenance, but all they're doing is going out there, doing an inspection and providing a report,” according to Tracey. 

True preventive maintenance includes work such as removing debris, cleaning gutters and completing minor repairs. A defined menu of services also makes it easier for salespeople to educate building owners about solutions beyond leak response and roof replacement. 

Building type, roof age, rooftop traffic and surrounding conditions should guide the frequency and scope of each program. Chris noted that inspection schedules should be adjusted to the needs of each property. “There are instances where that needs to be increased. It depends on each building owner and the situation there,” he explained. Restaurants may have grease near exhaust systems, while shopping centers can experience frequent traffic from heating, ventilation and air conditioning technicians and other trades. Older roofs or buildings surrounded by trees may also require closer attention. 

By defining services clearly and matching them to individual properties, contractors can establish expectations, protect customer assets and create a foundation for more efficient operations. 

Listen to the entire podcast or Watch the conversation to learn more about building a commercial roof service program. 

By Brenda Littau. 

Turn routine maintenance into lasting loyalty. 

For homeowners, a roofing relationship often begins with a problem: a leak, missing shingles or water appearing where it should not be. For roofing contractors, that first service call can become much more than a small repair. It can be the start of a long-term relationship that leads to future maintenance work and, eventually, the replacement job. 

Tracey Donels, owner of Service First Solutions, believes contractors can grow their businesses by focusing on repair and maintenance as a relationship-building strategy. Rather than viewing smaller jobs as distractions from larger reroofing projects, contractors should see them as opportunities to prove their value when homeowners need help most. 

“The customer’s issue isn’t that they need a new roof,” Tracey said. “Often the customer’s issue is they have a roof leak and they think they need a new roof.” 

That distinction matters. A homeowner dealing with an active leak is looking for someone who will respond quickly, explain the issue clearly and provide a solution that fits the situation. In some cases, a repair may be enough. In others, maintenance can extend the life of the roof and give the homeowner time to plan for a future replacement. Either way, the contractor who solves the immediate problem earns something more valuable than one service ticket: trust. 

A strong maintenance program gives contractors a reason to stay connected with homeowners between major projects. Regular inspections, minor repairs and proactive recommendations help homeowners understand the condition of their roofs before an emergency forces a decision. It also gives contractors a better understanding of each roof’s history, recurring concerns and likely replacement timeline. 

When the time comes for a reroof, that history can make the decision much easier for the homeowner. They are not starting from scratch, gathering estimates from unfamiliar companies or wondering who they can rely on. They already know the contractor, have seen the quality of the work and have experienced the company’s communication and service firsthand. 

Speed is a major part of that experience. Tracey emphasized that quality workmanship is essential, but responsiveness can be just as important when water is entering a home. Homeowners may not remember every technical detail of a repair, but they will remember who answered the phone, showed up quickly and helped protect their home. 

That level of service can set a contractor apart in a competitive market. It also creates a steadier source of revenue when homeowners are reluctant to commit to a full replacement because of economic uncertainty or rising costs. Maintenance and repair work help keep crews active while building a customer base that can support future growth. 

For contractors, the goal is not to push a replacement before it is needed. The goal is to become the trusted roofing resource homeowners call first, whether they need a small repair, preventative maintenance or a complete reroof. 

Service First Solutions is also expanding that growth-focused mindset through new owners-only peer forum groups. Designed for roofing company owners who want to build their businesses rather than prepare them for sale, the groups will include five to six companies that meet twice a year in person and four times a year virtually. Participants will share challenges, tour one another’s operations, build accountability and learn from peers who understand the day-to-day realities of growing a roofing company. 

For contractors looking to strengthen their customer relationships and their businesses, the path may start with the smallest job: solving a homeowner’s problem today so they know exactly who to call tomorrow. 

Listen to the full conversation here!

Por Emma Peterson, traducido por Alberto Torres. 

Participa para tener la oportunidad de acceder a sesiones educativas de primer nivel, eventos para establecer contactos, almuerzos y una de las exposiciones comerciales más importantes de la industria. 

RoofersCoffeeShop® se ha unido a Western Colloid para enviar a cinco profesionales a la Western Roofing Expo (WRE). Reconocida como uno de los principales eventos regionales de techado e impermeabilización en Estados Unidos, la WRE es una exposición organizada por la Western States Roofing Contractors Association (WSRCA). El evento se llevará a cabo del 27 al 29 de septiembre en el hotel Paris Las Vegas y contará con educación, oportunidades para establecer contactos y mucho más.

Los cinco (5) afortunados ganadores de nuestro concurso recibirán un paquete con valor de $500.00 para asistir al evento (viaje y hospedaje no incluidos). Este paquete incluye acceso a: 

• Sesiones de Western Roofing en español: ¡Este año, el evento contará con cuatro seminarios y dos sesiones de almuerzo y aprendizaje impartidas en español! Los temas van desde cómo contratar al equipo de techado adecuado hasta cómo maximizar las reclamaciones de seguros comerciales. Además, la increíble lista de presentadores incluye a Amparo Sancen de Latinos En Roofing, Monica Vornbrock de The GLO Group e Imelda Perez de CertainTeed. 
• Sesiones educativas: En cuanto a las sesiones educativas en inglés, el evento de este año contará con cuatro bloques diferentes. 
  • El primer bloque (de 8:45 a.m. a 10:00 a.m. el lunes 28 de septiembre de 2026) contará con una variedad de presentadores, incluida Heidi J. Ellsworth de The Coffee Shops™. 
  • Entre los aspectos destacados del segundo bloque (de 10:15 a.m. a 11:30 a.m. el lunes 28 de septiembre de 2026) se encuentran la sesión sobre estimaciones de John Kenney de Cotney Consulting y la clase sobre mitigación de riesgos de Trent Cotney de Adams and Reese. 
  • En el tercer bloque (de 8:45 a.m. a 10:00 a.m. el martes 29 de septiembre de 2026), no querrás perderte la mesa redonda sobre techado del Comité de Jóvenes Profesionales de Roofing de WSRCA, dirigida por Rachel Garcia de Malarkey Roofing Products, así como la charla sobre salud mental de Paul Reed de Roofers in Recovery. 
  • Y en el cuarto bloque (de 10:15 a.m. a 11:30 a.m. el martes 29 de septiembre de 2026), nuestros amigos Mindy Dahlquist (TRA Snow and Sun), Brian Chamberlain (Carlisle Construction Materials) y Tracey Donels (Service First Solutions) presentarán sesiones informativas y dinámicas. 
• Piso de exhibición: Como siempre, el piso de exhibición promete ser una gran oportunidad para conocer las últimas innovaciones y las tecnologías más recientes de la industria, con demostraciones de productos cada hora. Y, como ya es tradición, los profesionales del techado podrán recorrer el piso de exhibición de manera gratuita, lo que lo convierte en una oportunidad inigualable para conectar con otros profesionales de la industria. 
• Almuerzo legislativo: El primero de los dos almuerzos que se llevarán a cabo durante el evento de este año estará a cargo de Craig Brightup de The Brightup Group y Chad Collins de la National Roofing Contractors Association (NRCA). Durante esta sesión se analizarán cambios y acontecimientos importantes que están ocurriendo en Washington, D.C., y que tienen un impacto en la industria del techado. 
• Almuerzo anual: En cuanto al segundo almuerzo, esta será tu oportunidad de escuchar a la conferencista principal de WRE 2026, Shereen Thor. Shereen es una comediante que se convirtió en coach profesional, y su conferencia será un gran recurso para profesionales y dueños de negocios en cualquier etapa de sus carreras. 

¿Quieres tener la oportunidad de ganar acceso a todo esto e impulsar tu negocio en WRE 2026? ¡Participa en el concurso Spin to Win de RoofersCoffeeShop y Western Colloid! El concurso cerrará el 22 de agosto de 2026 y los ganadores se anunciarán en vivo durante el episodio de Weekly Blend del 24 de agosto de 2026. 

By Emma Peterson. 

Enter for an opportunity to access top-tier educational sessions, networking events, luncheons and an industry-leading trade show floor. 

RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western States Roofing Contractors Association (WSRCA). The show, which runs September 27-29 at the Paris Las Vegas, features education, networking and more. 

The five (5) lucky winners of our contest will be given an all-inclusive package ($500.00 value, travel and hotel not included) to the show. This package includes access to:  

• Western Roofing en Español sessions: This year’s show will have four seminars and two lunch-and-learn sessions taught in Spanish! Topics range from hiring the right roofing team to maximizing commercial claims. And the incredible speaker list includes Amparo Sancen of Latinos En Roofing, Monica Vornbrock of the GLO Group and Imelda Perez from CertainTeed. 
• Educational sessions: As for the English-language education sessions, this year’s show boasts four different blocks of session.  
  • The first block (8:45 a.m. – 10:00 a.m. on Monday, September 28, 2026) will feature a variety of speakers including The Coffee Shops™’ own Heidi J. Ellsworth!  
  • Some highlights of block two (10:15 a.m. – 11:30 a.m. on Monday, September 28, 2026) include John Kenney of Cotney Consulting’s estimating session and Trent Cotney of Adams and Reese’s risk mitigation class.  
  • In block three (8:45 a.m. – 10:00 a.m. on Tuesday, September 29, 2026), you’ll want to make sure to catch the WSRCA Young Roofing Professionals Committee’s roofing roundtable, led by Malarkey Roofing Products’ Rachel Garcia as well as Paul Reed of Roofers in Recovery’s mental health talk.  
  • And in block four (10:15 a.m. – 11:30 a.m. on Tuesday, September 29, 2026), our friends Mindy Dahlquist (TRA Snow and Sun), Brian Chamberlain (Carlisle Construction Materials) and Tracey Donels (Service First Solutions) will all be hosting informative and engaging sessions. 
• Trade show floor: As always, the trade show floor promises to be a great opportunity to see the latest innovations and newest technology in the industry as product demos will be hosted on the hour. And, per tradition, roofers will walk free on the show floor – making it an unmatched opportunity for peer-to-peer networking.  
• Legislative luncheon: The first of the two luncheons that will be held at this year’s show, the legislative luncheon will be hosted by Craig Brightup, The Brightup Group, and Chad Collins, National Roofing Contractors Association (NRCA). It will dive into key changes and developments happening in Washington, D.C. that relate to roofing. 
• Annual luncheon: As for the second luncheon, this is your opportunity to hear from the WRE 2026 keynote speaker – Shereen Thor. Shereen is a comedian turned coach whose keynote will be a great resource to professionals and business owners in all parts of their careers. 

Want a chance to win access to all that and boost your business at WRE 2026? Enter the RoofersCoffeeShop and Western Colloid Spin to Win contest! The contest will close August 22, 2026, and announced live on the August 24, 2026 Weekly Blend episode. 

By Heidi J. Ellsworth.

Roofing company owners are turning to peer groups for smarter growth. 

As roofing contractors continue to face labor shortages, economic uncertainty, increasing competition and changing customer expectations, one thing has become very clear to me over the years, no one grows a successful roofing business alone. The most successful roofing company owners are constantly learning while sharing ideas and surrounding themselves with peers who understand the unique challenges of running a roofing business. 

That is why growth focused peer groups can be such a powerful tool for roofing contractors looking to build stronger, smarter and more profitable businesses. Service First Solutions is bringing roofing company owners together in peer groups designed specifically to help contractors focus on growth of their business. 

“Roofing company owners will come together to help focus on the common issues that are impacting roofing business growth,” said Tracey Donels, CEO and founder of Service First Solutions. “These peer groups are designed to help contractors grow their business, not sell it.”  

One of the greatest values of peer groups is the ability to talk openly with others who understand the realities of the roofing industry. From workforce challenges and operational efficiencies to service growth and profitability, roofing company owners often face similar issues but rarely have time to step back and learn from others. 

“Owners who are focused on growth need a place to discuss common issues openly,” Tracey shared. “The goal is to help contractors get more ideas and faster solutions while helping others from around the country in their group.”  

What stands out about this model is the intentional structure. Participants are placed in small groups with no competing contractors, helping create an environment of trust and transparency. Members also gain access to contractor shop tours, providing behind the curtain opportunities to see how other successful roofing companies operate. 

“Contractor shop tours offer behind the curtain views that can spark new ideas and better processes,” said Tracey. “Because there are no competing contractors in the groups, participants can be open and honest about challenges and opportunities.”  

Another major advantage is the blend of in person and virtual collaboration. The program includes two, multiple day, in person meetings each year alongside four virtual meetings.  The groups will also connect at in person events coordinated around industry gatherings whenever possible to help maximize time away from the office. 

“We understand roofing owners are busy,” Tracey noted. “That is why we coordinate in person meetings around industry events, when possible, to maximize time away from the office while still creating meaningful opportunities for growth and collaboration.”  

At RoofersCoffeeShop®, we believe education, collaboration and shared experiences are key drivers of success in roofing. Programs like this help contractors move beyond simply reacting to daily business challenges and instead focus on strategic growth with peers who understand the road ahead. 

“If you are serious about building a stronger, smarter and more profitable roofing company, this community is for you,” said Tracey. “We are bringing together commercial roofing professionals who are committed to helping each other succeed.”  

For contractors interested in learning more, Service First Solutions’ Growth Focused Peer Groups feature an annual enrollment of $6,000 and include up to two participants from each company. To learn more or enroll, email info@growroofservice.com.

By Service First Solutions.

The companies that elevate professionalism across their service operations will be the ones that win loyalty, referrals and long-term growth.

I want to talk today about professionalism in commercial roofing space. Professionalism is often described as a soft skill. In reality, it is one of the most tangible competitive advantages a service department can have. 

While installation projects may happen once every 15 to 30 years, service departments interact with clients constantly, sometimes monthly and sometimes weekly! These interactions – including every phone call, service visit, report and invoice — shape how a client perceives the company. Over time, these moments matter more than any marketing campaign. 

For owners and service managers alike, professionalism is not about polish for its own sake; it is about trust, consistency and credibility, and each of these traits directly impacts retention, revenue and risk.

Your service department is the brand 

For most commercial clients, the service department is their primary touchpoint with the company. Property managers and facility leaders tend to remember how quickly calls are returned, how clearly findings are explained and whether documentation is accurate and timely. Just as communication impacts their relationship with the service department, so does the department’s physical presentation. When you combine strong communication – (consistent contact and professional reporting) with strong optics (such as clean uniforms and organized trucks) you have a service department that consistently signals reliability. 

When those elements are missing, even strong technical work can be overshadowed by frustration or doubt. 

In a competitive market, professionalism often becomes the deciding factor in whether a client renews a service agreement or recommends a contractor to peers. 

Professionalism builds trust through predictability

Commercial clients are not just buying repairs; they are buying peace of mind. 

Professional service departments create confidence by being predictable. Clear expectations around response times, scope, reporting and follow-up reduce uncertainty. Inspection reports with photos and straightforward explanations help clients understand not just what failed, but why, and what comes next. A client who understands the work is a client who will trust the workers. 

Listening is just as important. Understanding how a building is used, what internal reporting requirements exist and where budget pressure lies, elevates the service team from vendor to trusted advisor. This shift is where long-term relationships are built.  

There are many opportunities for a client to reject a service department: the price, the scope of the work and the communication struggles – to name a few. When a client is given the opportunity to understand the work from a company who demonstrates consistent understanding of the client’s extenuating circumstances, you have created a lasting client – and likely a strong recommendation for other potential clients, too.

Better professionalism = Better operations

Professionalism isn’t just external; it directly affects internal performance. 

Service departments with standardized processes, clear roles and disciplined documentation operate more efficiently. Work orders are accurate, communication between coordinators, technicians and managers is clear. Decisions become based on data instead of guesswork. 

For owners, this means visibility and control. 

For service managers, this means fewer fire drills and more proactive leadership. 

For crews, this means this means clarity in the field, confidence in the process and more time spent delivering quality work. 

When professionalism is embedded into operations, accountability improves and growth becomes sustainable. 

Risk reduction is part of the job 

Commercial roofing services carry real risks including safety exposure, property damage, warranty compliance and contractual obligations. Professionalism reduces that risk. Technicians who follow procedures, document conditions thoroughly and communicate clearly will protect both the company and the client. Well-written service reports and photo documentation provide defensible records if questions arise later. 

Professionalism is not just customer service — it is risk management.

Revenue follows credibility $$$$

One of the most overlooked benefits of professionalism is its impact on revenue. 

Service departments are uniquely positioned to identify underlying issues, educate clients and guide proactive decision-making. When recommendations are delivered clearly, supported by photos and data and framed around asset protection, not sales pressure, clients are far more likely to act. For the client, this means a service department that is more interested in protecting the client than their own bottom line. For the service department, this means a better bottom line because of lasting relationships and trusted opportunities for everything from hazard repairs to routine roof maintenance. 

Credibility drives buy-in. Buy-in drives preventative maintenance agreements, corrective repairs and long-term capital planning. This is how service departments move from reactive cost centers to strategic growth engines. 

Culture starts at the top

Professionalism is a leadership responsibility. 

Owners and service managers set the standards through the expectations they define and the behaviors they model. When professionalism is treated as a core value and reinforced through training, accountability and consistency, it becomes part of the culture. 

Teams take greater pride in their work. Retention improves. Performance rises. Excellence becomes repeatable instead of incidental. 

Final thought

Professionalism in a commercial roofing service department is not optional. It is foundational. 

It builds trust, reduces risk, improves operations and fuels long-term revenue. Most importantly, it determines whether clients see your service department as a necessary expense — or a trusted partner. 

Challenge for owners and service managers: 

Take an honest look at your service department today. Where are standards clearly defined, and where are they assumed? What does your professionalism communicate to your clients when things get busy or stressful? 

If you’re part of an industry association or peer group, this is a conversation worth having together. The companies that elevate professionalism across their service operations will be the ones that win loyalty, referrals and long-term growth! 

Interested in joining an industry peer group, or creating elevated standards of operation? Reach out to us at Service First Solutions! 

By Jesse Sanchez. 

How personal relationships and steady support can help commercial roofers thrive in challenging economic cycles. 

Service First Solutions took center stage at the Western Roofing Expo with a message that resonated across the trade show floor: commercial roofers can strengthen their businesses by investing time in customers and building dependable service programs that carry clients through uncertain economic periods. 

Speaking from the RoofersCoffeeShop® soundstage, Tracey Donels of Service First Solutions drew on more than 20 years in commercial roofing as he explained why the company continues to expand its coaching and support programs for contractors nationwide. He shared, “I’ve built a team that goes around the country and helps commercial roofers start, grow and scale their commercial service departments.” 

Tracey shared that many booth visitors asked the same question: how to keep customers engaged when capital spending is on pause. He said roofers across the industry are hearing from clients who ask to “extend your pricing to three more months, 60 more days, 90 more days,” because their capital budgets are tightening. His advice was consistent and direct. “We have to have a good repair and maintenance department to be able to take care of the customer’s needs through these times so they’re there and ready for you when that re-roof money becomes available,” he said. 

The conversation kept returning to one theme: face time matters. “You have to go see your customers,” Tracey said. “In business-to-business sales, nobody ever hires someone they don’t like.” He added that trust builds through repeated interactions and that commercial customers already have a roofer, so contractors must show why they are the stronger choice. 

He also shared updates about how Service First Solutions is growing its coaching team. Tracey highlighted the addition of industry veteran Ellisha Loftus, which has allowed the company to create new programs tailored to smaller and busier contractors. These plans require as little as one or two hours a week of coaching. He stated, “If we can just spend one hour a week making our business better, you’re just going to be that much better off for it.” 

Watch the full interview to learn more about how Service First Solutions supports roofing contractors!

By Jesse Sanchez. 

Learn how contractors can strengthen their service departments by identifying opportunities during routine maintenance visits. 

For many roofing contractors, service and maintenance work is often viewed as a routine part of operations. Yet when managed strategically, service departments can become powerful drivers of long-term customer relationships and business growth. At The Coffee Shops™ sound stage during the International Roofing Expo (IRE) in Las Vegas, Karen Edwards spoke with Adrian Hilton, a strategy consultant at Service First Solutions, about how contractors can approach service work with a more intentional structure. 

Adrian brings more than a decade of roofing industry experience to his role. Before joining Service First Solutions, he spent over a decade working as an estimator for contractors in the Dallas–Fort Worth area. Today, instead of assembling project estimates, he focuses on helping companies develop stronger internal processes that support profitable service operations. 

Service First Solutions was founded with the goal of helping roofing contractors either establish dedicated maintenance departments or improve the ones they already have. According to Adrian, those improvements often ripple throughout the entire company. “It started with the idea of helping contractors either create a dedicated maintenance department or polish the one that they have,” Adrian explained. “And over the last five years, what we’ve really found is while it all starts with service, eventually it bleeds into the projects team, the administration team, just really all aspects of the company.” 

One of the ways Adrian supports that development is by working directly alongside field technicians. By joining crews during service visits, he helps them identify additional conditions or maintenance needs that may not always be documented during routine work. “Lately, we’ve found some real success in going out to work with the technicians with the purpose of helping them identify those field recommendations that only they have eyes on,” Adrian said. 

Those observations allow contractors to provide more proactive guidance to building owners while also creating opportunities for future work. At the same time, Adrian clarified that his role is not to critique technical installation methods. Instead, he focuses on helping technicians recognize how their field insights can strengthen both customer service and overall company performance. 

Watch the full interview to learn more about how service visits can uncover maintenance opportunities, strengthen customer relationships and support long-term business growth for roofing contractors!

By Jesse Sanchez. 

A hands-on Dallas session will guide contractors in building structured, scalable repair and maintenance operations. 

As roofing contractors navigate tighter margins and shifting demand, service and maintenance divisions are emerging as a critical pathway to consistent revenue and long-term stability. A free training event in Dallas, Texas, is set to address that need, offering a clear framework for developing and scaling service operations. Hosted by 838 Coatings and Service First Solutions, the five-hour session will take place May 13 from 10 a.m. to 3 p.m. at TEXO, located at 11101 N Stemmons Freeway. Designed for contractors, business owners and service managers, the program centers on expanding repair and maintenance capabilities while improving day-to-day operational performance. 

The training is built around a fundamental shift in approach; moving service work from a reactive function to a structured, repeatable system. Attendees will examine how to establish dedicated service departments, implement consistent workflows and develop pricing and processes that support recurring maintenance agreements. In doing so, service divisions become more than supplemental revenue streams, instead serving as a reliable foundation within a company’s overall business model. 

That strategic focus is paired with practical application. Alongside operational guidance, participants will engage with coating technologies and product developments that support repair and restoration work in the field. This combination reinforces how technical execution and business performance are increasingly interconnected, particularly as contractors look to deliver both efficiency and long-term value. 

Beyond the classroom, the event creates an environment for industry engagement. Contractors will have the opportunity to connect with peers, exchange perspectives and discuss shared challenges, reflecting a broader shift toward collaborative problem-solving across the roofing sector. 

With no cost to attend, the training lowers the barrier to entry for contractors seeking to strengthen their service operations. As the industry continues to prioritize consistency and scalability, events like this provide a direct, practical path toward building more resilient and service-driven businesses. 

Learn more about building scalable roofing service divisions through structured repair and maintenance strategies at this hands-on Dallas training event!

By Jessica Bravo. 

A look back at one of the top events for commercial roofing service professionals. 

From March 2–4, RoofersCoffeeShop® attended ServiceCon 2026 in Houston, Texas, an event dedicated to helping commercial roofing professionals strengthen and grow their service departments. 

Conversations with industry leaders 

Megan Ellsworth spoke with several industry experts about the future of roofing service and the importance of strong operational systems. 

Chad Westbrook from Service Alignment shared insights on aligning service operations for long-term success. 

Cody Kline from CommercialRoofer.com, joined by his eight-year-old son Jagger Kline. 

Other conversations included Tracey Donels from Service First Solutions, Bryan Mitchell from Service AdvantEdge, Luke McCormack of Roofing Talent America and Emmitt White from Tidewater Roofing and Rapid Roof Care. 

Collaboration and networking 

The event also included peer groups and breakout workshops where attendees had the opportunity to ask industry leaders their most pressing questions. These sessions gave contractors and business owners actionable ideas they could bring back to their companies to strengthen and expand their service offerings. 

Contractor panel 

The event featured interviews, networking opportunities and a contractor panel moderated by Megan Ellsworth. Attendees shared ideas, discussed challenges and learned how service divisions can become a powerful driver of business growth. 

For many contractors and roofing business owners, developing a strong service program has become a gateway to scaling their businesses. ServiceCon brought together experienced leaders in the industry who shared practical strategies and real-world lessons on building successful service operations. 

Events like ServiceCon show how collaboration and open conversations within the industry can lead to real results. 

Be sure to watch all of the interviews from ServiceCon 2026 and stay tuned for updates on the next event.