By The Coffee Shops.

ServiceTitan's Vahe Kuzoyan reveals what's next: AI agents, Atlas and the future of the trades.

During his Pantheon keynote, ServiceTitan President and Co-founder Vahe Kuzoyan painted a picture of a future where AI agents work alongside humans throughout every aspect of a contracting business.

Vahe's message wasn't simply about artificial intelligence (AI) replacing tasks. Instead, he described a future where contractors build teams that include both people and AI agents, all working toward the same goal: creating durable, scalable profit while delivering exceptional customer experiences. "Profit by itself isn't sufficient," Vahe explained. "What matters way more than profit by itself is durable, scalable profit."

The future team: humans and AI working together

Vahe began by reframing what a contracting business will look like in the coming years. In today's world, contractors rely almost entirely on human employees to market services, schedule appointments, manage projects, generate estimates and serve customers. In the future, he said, those teams will consist of both human workers and AI agents.

Rather than replacing employees, these agents will handle routine tasks, coordinate workflows and help businesses make better decisions faster. Building on the AI vision introduced earlier in Pantheon, Vahe announced that ServiceTitan is opening a Max pilot program for roofing & exterior contractors.

Roofing-specific AI is on the horizon

For roofing contractors, Vahe previewed several AI agents expected to arrive over the next year. A claims and supplement agent will help reconcile adjuster scopes, estimates and supplements while tracking items such as actual cash value (ACV), replacement cost value (RCV) and deductibles.

A production agent will automatically break sold estimates into jobs, schedule crews, coordinate deliveries, account for weather delays and keep stakeholders informed throughout the project lifecycle.

ServiceTitan is also developing a subcontractor management agent that will maintain subcontractor records, verify documentation, manage availability, assign work, track performance and enforce reporting requirements.

Together, these tools are intended to reduce administrative burden while improving visibility and accountability throughout roofing operations.

Atlas is evolving from assistant to chief of staff

Perhaps the most significant announcement centered on Atlas. Vahe described Atlas as moving beyond the chatbot-style experience contractors are familiar with today and becoming what he called a "chief of staff-level agent."

The new Atlas has received a dedicated mobile application and gained new capabilities across reporting, analysis, automation and business management.

Among the planned enhancements:

• Access to all ServiceTitan reports, including custom reports
• Ability to generate new data queries on demand
• Analysis of uploaded documents such as budgets and forecasts
• Deep business research and operational analysis
• KPI monitoring and proactive recommendations
• Workflow automation creation and management
• Delegation of tasks to team members

One particularly noteworthy capability is Atlas' ability to combine accounting data with ServiceTitan operational information.

Vahe described a forthcoming feature that connects financial information, marketing spend and campaign performance into a unified return-on-investment analysis. The tool will also identify attribution issues and provide a more accurate picture of marketing effectiveness.

Contractors will eventually be able to carry on ongoing conversations with Atlas, asking follow-up questions, investigating anomalies and conducting deep business analysis while driving between appointments or meetings.

Looking ahead: Atlas becomes an agent builder

Vahe also shared some of ServiceTitan's long-term aspirations for Atlas. By next year's Pantheon, he hopes Atlas will help users create and customize AI agents simply by describing what they want in plain English.

Rather than requiring technical knowledge, contractors would explain the business outcome they're trying to achieve and Atlas would configure the agent for them.

Beyond that, Atlas could proactively analyze company performance, identify gaps and recommend entirely new agents based on business needs. The vision is a self-improving system that continuously learns, evaluates performance and recommends changes to optimize results.

The next customer may not be a person

Vahe devoted a significant portion of his presentation to a trend he believes many contractors have not fully considered yet: AI agents representing consumers.

As homeowners increasingly use AI tools to research services and make purchasing decisions, he believes contractors must prepare for a future where customer agents are evaluating companies before a human ever gets involved. "You know how in a lot of situations you just want to talk to a person?" Vahe said. "Agents are going to want to talk to agents." That shift raises a critical question: How will AI systems decide which contractor to recommend?

Introducing Homh

To address that challenge, ServiceTitan unveiled Homh, a curated marketplace intended to help consumers and their AI assistants identify trustworthy contractors.

Rather than relying solely on reviews, Homh will emphasize objective business performance data, including punctuality, customer satisfaction and performance history.

Vahe emphasized that rankings cannot be purchased and contractors will not be able to pay for preferential treatment. Instead, the marketplace is designed to reward strong performance and transparency.

According to Vahe, Homh's long-term goal is to become a trusted signal that can be used by homeowners, search engines and AI agents when selecting service providers.

AI won't replace great contractors

Vahe concluded on a reassuring note. While acknowledging the massive changes coming to the industry, he rejected the idea that AI will replace skilled professionals. "It's been said by some that AI will replace great people. This is not true," he said. "Instead, it will be a great multiplier."

His message to contractors was that success in the coming years will depend on how effectively companies embrace these new tools. The businesses that learn to combine talented people with intelligent systems will gain an increasingly significant advantage.

As ServiceTitan looks toward an agent-powered future, Vahe believes the industry's next evolution is already underway. And in that future, he said, ServiceTitan is positioning itself as more than software. Vahe concluded, "We are the agentic operating system of the trades."

By Jesse Sanchez. 

An upcoming webinar explores how roofing and home services contractors can use offline attribution to connect digital marketing activity with customers, revenue and high-value jobs. 

Rising lead costs and wasted advertising spend can make it difficult for roofing contractors to understand which marketing efforts are actually producing business. Adtaxi’s upcoming webinar, “The Offline Attribution Advantage,” will explore how offline and customer relationship management (CRM) attribution can help contractors connect digital marketing investments with real revenue. 

The webinar will be held Thursday, November 5, at noon MT. According to Adtaxi, traditional digital reporting can focus heavily on online activity even though meaningful conversions often happen offline. Contractors using platforms such as ServiceTitan, Housecall Pro, Jobber or other field service systems may already have marketing platforms sending lead information into their CRMs, but those systems may not send information about actual customers and their value back to the advertising platforms. Adtaxi explains, “This often leads to missed opportunities for clearer attribution and more importantly optimization.” 

A central focus of the session will be showing contractors how CRM information can be used across digital advertising channels to improve the connection between marketing activity and business results. Adtaxi emphasized, “The most important takeaway will be centered around feeding this CRM data into platforms like Google, Meta and whatever DSP they use for CTV, audio and display.” 

Attendees can also expect practical ideas they can evaluate within their own marketing programs. The session is designed for contractors with varying levels of experience using offline attribution, including companies that have not yet implemented it. Adtaxi noted, “They will certainly come away with action items for implementation and will likely benefit from clearer attribution and more meaningful optimizations.” 

The webinar will also cover identifying blind spots in digital reporting, attributing advertising spend to higher-margin jobs and using marketing channels to support branded search, giving contractors a closer look at how offline data can help inform their digital marketing strategies. 

Learn more about how offline attribution can help contractors connect digital marketing efforts with customers, revenue and higher-value jobs in this upcoming webinar!

By The Coffee Shops. 

Growth without profit is just a bigger headache. 

Most contractors dream about doubling their revenue. For Victor Smolyanov, achieving that goal nearly came at the expense of his business, his team and his personal life. 

Speaking during a session at ServiceTitan's 2026 Pantheon conference, the founder of Victor's Roofing shared how a year of explosive growth taught him one of the most important lessons in business: revenue means very little without profit. "On the outside, we were a success," Victor told attendees. "But when you looked at the numbers, we were not even making decent money." 

The year everything looked successful 

In 2019, Victor's Roofing set an ambitious goal: double its business. The company was doing roughly $10 million in annual revenue and wanted to reach $20 million. The team pushed hard to make it happen. 

Victor said he was leaving home at 5 a.m. and often not returning until 10 p.m. Team members were stretched thin. Everyone was working harder than ever. By the end of the year, the company had installed more than 2,400 roofs and generated nearly $19 million in revenue. From the outside, it looked like a tremendous success. The reality was something different. 

Despite the record sales volume, the company finished the year with a bottom-line profit of just 3.5%, or approximately $700,000. "We made $700,000 on installing $19 million worth of business," Victor said. 

The experience left him frustrated. As a husband and father, he felt he was failing at home. As a leader, he saw a team that was exhausted. And despite all the effort, the financial reward simply wasn't there. 

A conference conversation changed everything 

A few weeks later, while attending an industry conference in Florida, Victor experienced what he described as a business-changing moment. A speaker named Bob Quillen, owner of Quillen Bros. Windows, shared his company's numbers openly with attendees. Quillen's company generated about $6 million in revenue and roughly $1.5 million in profit. That revelation stopped Victor in his tracks. "That guy did a third of the work that we did and made double the money," he said. 

The realization forced him to rethink everything he believed about growth. For years, he had measured success primarily by volume. More roofs. More jobs. More revenue. What he hadn't focused on enough was profitability. "I felt stupid," Victor admitted. "I'm an idiot. I'm not running my business correctly." 

The power of raising prices 

Returning home, Victor and his leadership team began reworking the business. They focused on delivering a better customer experience, improving operations and creating more value rather than competing primarily on price. Most importantly, they raised prices. 

For many contractors, that can feel like a risky move. Victor acknowledged that he was once afraid to charge more because he believed it would make the company less competitive. 

But the results proved otherwise. In 2020, company revenue actually declined from $19 million to $16 million. Profit, however, told a completely different story. The business generated approximately $3.2 million in bottom-line profit. In just one year, Victor's Roofing increased profit by more than four times while doing less total work. That profitability became the foundation for future growth. "It gave us the growth and the money that made everything else possible," Victor said. 

The additional resources allowed the company to hire better talent, improve customer service, strengthen employee benefits and create a healthier work-life balance for team members. Eventually, the company grew to 12 locations across three states, employing more than 300 people. 

Stop letting competitors set your prices 

One of Victor's strongest messages for contractors centered on pricing strategy. He challenged attendees to think carefully about how they establish pricing. "Do your competitors determine what you charge?" he asked.  

Too many roofing companies, he argued, price their services based on what competitors are charging rather than based on the value they provide and the financial needs of their business. That approach often creates a race to the bottom. "If competing on price is the only thing, it's a quick way to go out of business," Victor said. 

Instead, he encouraged contractors to build businesses capable of supporting great employees, superior customer experiences and long-term growth. Those things require healthy margins. "You can't charge that price unless you have the value," he said. "You also can't charge that price if you have a poor production team." 

Growth starts with margin 

Throughout the session, audience members repeatedly asked questions about scaling. Victor's answer was consistent: before worrying about expansion, hiring or market growth, contractors should understand their margins. 

"If you're making a bad pancake, why make more bad pancakes?" he said. For contractors hoping to scale, he recommended reviewing recently completed jobs and comparing estimated margins to actual results. 

Growth without profitability, he warned, simply creates bigger problems. "Process without margin makes you more efficiently broke," Victor said. 

A lesson every contractor can use 

The most memorable takeaway from Victor's story wasn't about roofing, private equity or opening new markets. It was about redefining what success looks like. 

For years, revenue was the scoreboard. More sales meant a better business. Today, he sees things differently. 

A company that grows profitably can invest in people, systems and customer experience. A company that chases revenue alone risks burning out its team while creating very little value. 

For contractors looking to scale, Victor offered a simple challenge: Don't focus only on how much work you're doing. Focus on whether the work you're doing is actually worth it. 

Learn how ServiceTitan can help you understand your numbers and where you can improve, make changes and become more profitable. 

By Jesse Sanchez. 

ServiceTitan’s Pantheon event combines roofing-specific education, hands-on technology training and cross-trade networking to help contractors strengthen their operations. 

ServiceTitan’s Pantheon event brings roofing contractors together with professionals from across the trades to exchange ideas, explore technology and identify new ways to improve their businesses. On this episode of Roofing Road Trips®, host Karen Edwards spoke with Nina Katsman, general manager of exteriors at ServiceTitan, about what contractors can expect from the event. Highlighting the value of learning alongside businesses at different stages of growth, Nina explained, “There’s just so much to learn from the different trades, the different contractors, the different sizes of businesses.” 

That exchange can expose roofing professionals to metrics and processes other trades may already track closely, including call booking rates, marketing return on investment, production cycle times and profit margins. Measuring performance beyond sales and production can provide a more complete view of the business. Nina emphasized, “This muscle memory of tracking the entire funnel, not just your jobs and production, but from marketing all the way down to profit margin, is something ServiceTitan focuses a lot on.” 

Pantheon also includes nearly a dozen roofing-specific events and workshops, along with roundtables, networking opportunities and hands-on support. Contractors are encouraged to bring their laptops so ServiceTitan team members can help them explore reports, automations and other features during the event. 

Technology and artificial intelligence (AI) are another major part of the conversation. Standardized processes and consistent data can give contractors a clearer picture of their operations while creating a stronger foundation for AI. Nina noted, “When you have standardized processes, you have standardized data, you have standardized metrics and all that is the engine that AI needs to run on.” 

With education, networking and hands-on technology support in one place, Pantheon gives contractors an opportunity to evaluate their operations, learn from peers and consider improvements before the next busy season. 

Listen to the podcast or Watch the conversation to learn more about how Pantheon helps roofing contractors connect, evaluate their businesses and explore new ways to improve efficiency and performance! 

Company launching Max for all residential in-home trades, a Max Pilot for commercial and roofing customers, announcing Homh and other key product capabilities at Pantheon 2026.

ServiceTitan, the software platform that powers the trades, is announcing today at Pantheon, ServiceTitan's annual user conference, that the AI-powered Max package is now available to every residential in-home contractor. The company is also launching a limited Max pilot for commercial and roofing contractors. ServiceTitan also launched the Atlas mobile app, and Homh, its new consumer demand generation platform.

The Max package is the fully loaded version of ServiceTitan's Agentic Operating System. Its agents draw on context across demand, field and office to help customers better understand their business, determine what should happen next and then action, execute and coordinate that work across connected workflows. Rather than optimizing each workflow in isolation, Max can orchestrate nearly the entire business. Over time, Max learns the business to deliver compounding benefits, which have so far resulted in powerful revenue and profitability outcomes for customers.

“The trades are continuing to prove their resilience, while building the physical foundation of the AI revolution at the same time,” said Ara Mahdessian, co-founder and CEO of ServiceTitan. “They deserve to benefit from the technology they’re helping make possible. Bringing Max to every residential in-home contractor gives our customers the ultimate Agentic Operating System to automate complex workflows, adapt in real time and scale their businesses.”

In addition to expanding access for residential contractors, ServiceTitan is introducing a limited pilot of Max for commercial and roofing contractors. The pilot pairs Atlas and core automations with agents already live in the field, including a site walk and findings write-up copilot, a daily log agent and an invoice review agent, with an agreement review agent, touchless AP autopilot, a collections agent and an AFP recommendation advisor expected to come soon.

ServiceTitan is also introducing the Atlas mobile app, a mobile experience that puts a business's insights and agents directly on an owner's phone. Owners can ask Atlas about sales performance, revenue or why a number moved and get an answer grounded in the same company-wide data and context running the rest of the business, rather than waiting on a static report.

ServiceTitan is also announcing Homh, its new consumer demand generation platform that makes selected ServiceTitan contractors discoverable and bookable in new channels where consumers or their AI agents are searching. Homh connects homeowners and their AI agents with a network of high-performing ServiceTitan contractors and brings unique ServiceTitan capabilities into the discovery and booking experience, including objective performance signals, real-time availability and confirmed appointment booking directly into ServiceTitan. Homh is available directly at www.homh.com and works with ChatGPT, Gemini and Claude, helping participating contractors reach homeowners who are increasingly using AI tools to find and book contractors. As these platforms evolve, ServiceTitan plans to continue working with leading AI providers to make contractors on Homh more discoverable whenever homeowners use AI tools to find and book home services.

ServiceTitan is also expanding its partner ecosystem surrounding the platform, introducing new integrations and capabilities across booking, operations and financing including:

• Adaptive Capacity (AdCap): Gives AI CSRs access to Adaptive Capacity, the intelligence that powers ServiceTitan's own scheduling, for intelligent booking.
• Ramp partnership: A direct integration into ServiceTitan gives contractors a clear view of job profitability without manual reconciliation.
• Supplier self-service portal: lets suppliers self-onboard, with several major distributors and manufacturers already live.
• Financing preapprovals: With Prescreen, built with GreenSky and QuickScreen — Synchrony's firm offer of credit, you can identify pre-qualified homeowners up front, making financing part of the conversation from the start.

“AI is changing both how contractors run their businesses and how customers find them,” said Vahe Kuzoyan, co-founder and president of ServiceTitan. “Our job is to turn that progress into lasting value for the trades. That means giving AI agents the context to understand each business, the ability to work alongside its people and clear rules for when to act and when to ask. ServiceTitan is fiercely committed to helping contractors build more profitable businesses, while delivering exceptional customer service.”

This year's Pantheon announcements make Max the most advanced way residential contractors can run their businesses, extend that same automation to commercial and exteriors trades and connect the platform to a growing network of partners, suppliers and AI agents reaching customers.

To learn more about all of the new features and announcements at Pantheon 2026, visit the Pantheon Live Blog.

Pantheon 2026 Keynote Sessions

Pantheon will feature the following keynote presentations from ServiceTitan leaders, and a live webcast of the following keynote sessions will be broadcast here. A replay will be available for 90 days:

October 6, 2026

• 8:30 a.m. ET: Welcome Keynote with Ara Mahdessian, CEO and co-founder of ServiceTitan
• 11:30 a.m. ET: Run Your Software, Not Your Business: Residential Keynote, led by Abhi Mathur, chief technology and product officer
• 2:00 p.m. ET: The New World: Vahe Kuzoyan, co-founder and president
• 3:30 p.m. ET: The Next Era of Commercial: Alex Kablanian, SVP & GM of commercial and construction

October 7, 2026

• 10:15 a.m. ET: The Power of the Ecosystem: ServiceTitan Partners

About ServiceTitan

ServiceTitan is AI for the trades—a purpose-built agentic operating system designed to automate the workflows that run a contracting business, from enterprise commercial construction to residential field service, exteriors and beyond. The company’s end-to-end solution gives contractors the tools they need to run and grow their business, while providing a stellar customer experience. Learn how ServiceTitan is equipping tradespeople with the AI technology they need to keep the world running at: www.servicetitan.com

By Jesse Sanchez 

An upcoming event will bring thousands of trade professionals together to learn, connect and explore what’s next for the industry. 

The Coffee Shops® is looking ahead to Pantheon 2026, ServiceTitan’s annual event for trade professionals, taking place October 5-7, 2026, at the Walt Disney World Swan & Dolphin Resort in Orlando, Florida. Pantheon is designed to give contractors and other trade professionals opportunities to strengthen their businesses through education, technology and industry connections. This year’s event will feature more than 125 industry speakers, 75 training sessions, 140 exhibitors and over 15 hours of networking. With programming taking place across the Swan and Dolphin campus, attendees will be able to customize their schedules around the sessions, training and conversations most relevant to their businesses. 

As the company behind Pantheon, ServiceTitan is bringing together thousands of contractors, technology providers and industry leaders for more than two and a half days of programming. The 2026 event expands across the full Swan and Dolphin campus, creating an immersive experience that includes keynote presentations, breakout sessions, pre-conference training, integration workshops, an exhibit hall and networking events. 

By attending you can expect a packed agenda with training sessions that align with your business goals and opportunities to connect with peers and exhibitors. Hear from keynote speakers Peyton Manning, Eli Manning, ServiceTitan CEO and Co-Founder Ara Mahdessian and ServiceTitan President and Co-Founder Vahe Kuzoyan, along with special events including the Welcome Reception, sponsor block parties and Titan Appreciation Party. 

With thousands of attendees expected and a packed agenda of education, technology and networking, preparing ahead can help contractors get even more value from the Pantheon experience. By bringing the industry together under one roof, Pantheon 2026 will showcase the ideas, tools and connections shaping the future of the trades. 

Register for Pantheon 2026 and start planning your conference experience today!

66% of AI users save at least three hours per week as contractors seek clearer use cases and trade-specific technology.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today released its The Update: 2026 State of AI in the Trades report, revealing that contractors are increasingly focused on how to effectively implement AI and translate its productivity benefits into measurable business results. Based on a survey of more than 1,000 residential and commercial trades contractors across the U.S., the findings highlight growing demand for clearer use cases, trade-specific technology and AI solutions that integrate into existing business operations. 

“Over the next few years, the businesses that pull ahead will be the ones that weave AI into the fabric of their operations,” said Abhishek Mathur, chief technology and product officer at ServiceTitan. “Every job, every customer interaction, every dispatch decision becomes a learning moment that will improve future performance while increasing efficiency of operations.”

AI delivers measurable productivity gains

AI users are reporting tangible productivity benefits, with 66% saving at least three hours per week. However, fewer than half report improved profitability (47%) or increased revenue (43%), highlighting an opportunity to translate efficiency into broader business outcomes.

Workforce challenges are a leading driver of AI experimentation

Difficulty hiring and the workforce gap is the top reason contractors cite for experimenting with AI (37%), followed by providing off-hours support (34%) and reducing operating costs (33%). The findings suggest contractors are looking to AI to help extend the capacity of their existing teams and support operational needs amid persistent workforce pressures.

The biggest barriers have shifted from cost to understanding how to use AI effectively

High purchase cost fell 12 percentage points from the previous survey to 17%, ranking last among the key barriers measured. Instead, 44% of contractors cite understanding how to use AI in their business as a barrier, 43% point to a lack of clear use cases and 40% cite integration with existing software. The shift suggests contractors are increasingly focused on how to successfully implement AI and generate meaningful value from the technology.

Contractors want AI built for the way they work

As contractors look for clearer paths to implementation, 38% say AI trained on trade-specific data would encourage greater adoption, second only to clearer ROI at 40%. Additionally, 61% of users prefer AI and automation to be built directly into their core platform, pointing to growing demand for technology designed around the specific workflows and operational needs of the trades.

AI adoption is outpacing trust

Despite growing usage and demonstrated productivity benefits, only 11% of contractors place high or complete trust in the AI tools they use, while 58% report little or no trust. Among AI users, accuracy and reliability are the leading concern, cited by 35%, underscoring the importance of trustworthy technology grounded in relevant data and designed around real-world trade workflows.

To view the full findings and key takeaways, download ServiceTitan’s 2026 State of AI in the Trades Report here.

About the research; forward-looking statements

The survey was conducted on behalf of ServiceTitan by Thrive Analytics, an independent third-party research provider and a leading digital marketing research firm, polling 1,017 verified U.S. residential and commercial trades contractors across HVAC, plumbing, electrical, roofing, garage doors, pest control, landscaping and fire and life safety. Fielded May 26 to June 15, 2026.  Margin of error plus or minus 3.7 points at the total sample, wider for subgroups. Comparisons use the prior wave of 1,032 contractors, fielded October 23 to November 12, 2025. Question wording was lightly revised between waves. This research is for informational purposes only and ServiceTitan provides no assurances (express or implied) with respect to the accuracy of the survey data or analysis. Forward-looking economic and industry outlooks represent the views of the survey respondents and may not represent the view of ServiceTitan or its affiliates. Forward-looking statements are subject to risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed or implied.

About ServiceTitan

ServiceTitan is AI for the trades — a purpose-built agentic operating system designed to automate the workflows that run a contracting business, from enterprise commercial construction to residential field service, exteriors and beyond. The company’s end-to-end solution gives contractors the tools they need to run and grow their business, while providing a stellar customer experience. Learn how ServiceTitan is equipping tradespeople with the AI technology they need to keep the world running at: www.servicetitan.com

© 2026 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in the United States and other countries. Other brand names and marks mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

Leading residential roofing platform unifies sales, production and customer management across its family of leading roofing brands.

ServiceTitan (Nasdaq: TTAN), the software platform that powers the trades, today announced that Canopy Services, a residential roofing platform backed by Trivest Partners, has standardized operations on ServiceTitan to support continued growth across its expanding family of roofing brands. By bringing sales, production, customer management and reporting onto a single platform, Canopy has established a repeatable operating model that enables growth while preserving the local expertise and customer relationships that define each brand. 

“As roofing businesses grow, they need technology that can support the complexity of their operations without slowing them down,” said Nina Katsman, general manager of exteriors at ServiceTitan. “Canopy is a great example of what’s possible when technology providers and roofing operators work together to solve the industry’s unique operational challenges. We’re committed to continuing that collaboration to ensure roofing businesses have the tools they need to grow with confidence.”

Since standardizing operations on ServiceTitan, Canopy has seen measurable success across its entire business, including improvements in the four metrics they focus on to drive the health of their business: call center booking rates, cancelled rates, close rates and average ticket size. ServiceTitan’s end-to-end platform is also giving Canopy’s leadership team real-time visibility across every brand, creating a consistent operational framework to support future growth.

“When we first adopted ServiceTitan, we knew roofing had unique operational needs that weren’t always reflected in traditional field service software. Throughout our partnership, the ServiceTitan team listened to our feedback and continued investing in the platform to better support roofing-specific workflows,” said Tim Russell, CEO of Canopy Services. “For us, it’s about freedom within a framework. ServiceTitan gives each of our brands the ability to serve its local market while providing the consistent operational framework we need to stay aligned and continue growing.”

Unlike traditional field service businesses, roofing contractors manage longer project lifecycles, complex production handoffs and sales-driven workflows that require specialized operational support. Historically, roofing contractors have relied on multiple disconnected systems to manage their sales, production and customer workflows. Working alongside roofing customers like Canopy, ServiceTitan has continued expanding its roofing-specific capabilities to address those operational needs. Today, contractors can manage every stage of the customer journey on a single platform built to support the way roofing businesses operate. 

“Having one system across our business has changed the way our team operates every day,” said Scott Knuckles, general manager of Adam Vaillancourt Roofing & Gutters and a Canopy brand. “Sales, production and leadership are all working from the same information, so we’re spending less time tracking down updates and more time delivering for our customers. We’ve also seen the platform continue to evolve alongside our business, making it easier to manage the unique workflows that matter most to roofing contractors.”

Canopy’s continued investment in ServiceTitan reflects a broader shift across the roofing industry toward unified operating platforms that give contractors clearer visibility into sales, production and customer management as they grow. As contractors continue to modernize their businesses, ServiceTitan remains committed to delivering roofing-specific innovation that helps customers scale with greater efficiency, visibility and consistency.

For more information about ServiceTitan, visit https://www.servicetitan.com/roofing.

About ServiceTitan

ServiceTitan is AI for the trades, a purpose-built agentic operating system designed to automate the workflows that run a contracting business, from enterprise commercial construction to residential field service, exteriors and beyond. The company’s end-to-end solution gives contractors the tools they need to run and grow their business, while providing a stellar customer experience. Learn how ServiceTitan is equipping tradespeople with the AI technology they need to keep the world running at: www.servicetitan.com. 

About Canopy Services

Canopy Services partners with premier roofing, gutter and siding companies across the U.S., providing operational and marketing support that enables each brand to grow while preserving its local identity. Learn more at canopyserve.com. 

© 2026 ServiceTitan. All rights reserved. ServiceTitan, the ServiceTitan logo and all ServiceTitan product and service names mentioned herein are registered trademarks or unregistered trademarks of ServiceTitan, Inc. in the United States and other countries. Other brand names and marks mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

By Jesse Sanchez. 

Connecting sales, production, financials and customer communication in one platform can help roofing companies reduce friction as they grow. 

Running a growing roofing company means keeping customers, crews, schedules, financials and project information all in line and moving together. ServiceTitan helps contractors connect those functions in one platform rather than managing them across multiple separate systems, which can require more time transferring information, tracking down updates and trying to understand what is happening across the business. 

An end-to-end platform brings those stages into one connected system, creating a shared source of information for office staff, sales teams, production managers and crews. Instead of treating customer management, scheduling, job costing, reporting, invoicing and payments as separate processes, contractors can connect them throughout the life of a job. 

That connection can also give owners and operators greater visibility into the business. Consolidating pipelines, production and financial information makes it easier to evaluate performance and identify issues without relying on disconnected reports or manual updates. Standardized workflows can also help teams approach estimating and proposals more consistently while reducing duplicate data entry and other administrative work. 

The customer experience benefits from that same continuity. When team members have access to the same project information, communication can remain consistent from lead intake and appointment scheduling through project updates, invoicing and final payment. 

Contractors interested in seeing that approach in action can also explore ServiceTitan’s webinar on end-to-end roofing business software August 27th at 2pm ET. The session covers the impact of fragmented tools, standardized estimating workflows, business visibility and a walkthrough of how ServiceTitan connects stages of a roofing job, from a GAF QuickMeasure  reports through estimating, contract signing and collected payment. 

For roofing companies evaluating technology, the value of an end-to-end platform is not simply the number of features it offers. It is the ability to reduce friction between departments and create connected workflows that can support greater efficiency, visibility and long-term growth. 

Learn more about ServiceTitan’s roofing software and customer relationship management platform at Best Roofing Contractor Software and CRM 2026 | ServiceTitan!

By Jesse Sanchez. 

As roofing contractors diversify beyond insurance work, adaptable technology can help support new revenue streams and long-term growth. 

ServiceTitan is helping roofing contractors navigate a changing market as fewer storms and stricter insurance laws reduce the reliability of insurance-driven work. For companies that have depended heavily on storm activity and insurance payouts, the shift is prompting difficult business model changes and, in some cases, forcing companies out of business. 

The transition also presents an opportunity. By expanding beyond insurance work, contractors can build additional revenue streams that provide greater stability when storm-related opportunities decline. Developing a stronger retail operation allows companies to reach customers directly rather than depending on a single source of work. 

That flexibility can extend beyond the shift from insurance to retail. Contractors may also pursue growth by adding trades, entering new geographic markets or acquiring other companies. Each path gives a business more options as market conditions change, but those opportunities require a system that can support a broader operation. 

Software flexibility is an important part of that foundation. A platform designed to serve multiple segments can help contractors adapt their processes as they introduce new service lines or change their sales models. Instead of replacing their technology whenever the business evolves, contractors can use an adaptable system to support the next stage of growth.  

Private equity investment in roofing  is reinforcing this focus on diversification. Because storm-dependent insurance work can be unpredictable, investors are encouraging roofing companies to develop lower-risk retail operations and create multiple avenues for expansion. This is a key part of how they price the value of a roofing business. 

For contractors, the larger lesson is the value of optionality. A company that can move between insurance and retail work, expand into new trades or pursue acquisitions is better prepared to respond to industry changes. ServiceTitan’s platform is designed to support more than roofing, giving contractors technology that can evolve alongside their businesses. 

Learn more about how ServiceTitan can support adaptable, scalable contracting operations!