By The Coffee Shops®.  

How Sherwin-Williams simplifies color selection with curated palettes and design inspiration tools. 

Choosing a metal roof is a significant investment, and for many homeowners, selecting the right color can feel overwhelming. In a recent MetalCast™ podcast, Karen Edwards sat down with Brynn Wildenauer, senior architectural color designer for Sherwin-Williams' coil and extrusion division, to discuss how color selection tools can help contractors guide customers through the decision-making process with greater confidence. 

According to Brynn, one of the biggest challenges homeowners face is how overwhelming the process can be. "A lot of customers and residential homeowners get decision fatigue when they have that whole picture of a home. They have to make so many decisions," she noted. Between roofing, siding, trim and accent colors, the number of options can quickly become intimidating. To help simplify the process, Sherwin-Williams has developed curated color palettes that narrow choices and provide homeowners with practical starting points instead of presenting endless options. 

The inspiration tool, which has been in development for several years, offers coordinated color schemes for a variety of home styles. Contractors can use the resource as either a printed guide or a digital presentation when meeting with customers. Each palette pairs popular metal roofing colors with complementary exterior paint colors available through Sherwin-Williams stores, creating a complete exterior design package. 

Rather than asking homeowners to imagine how dozens of products and finishes might work together, the tool provides visual examples that can be customized to suit individual preferences. A homeowner may appreciate the overall look of a palette while swapping one roofing color or accent color for another. The goal is to make color conversations more approachable and efficient. "We're trying to push the boundaries a little bit and inspire people, but also make it much easier to think about the total package," Brynn said.  

Brynn also emphasized the importance of evaluating colors together rather than making separate decisions over time. Reviewing roofing, siding, stone and trim selections in natural light can help homeowners better understand how colors interact and create a more cohesive final appearance. 

For contractors, the conversation also extends beyond aesthetics. Brynn highlighted the importance of understanding coating performance and long-term color durability. Sherwin-Williams conducts extensive testing on its factory-applied coatings and notes that color retention is a key part of product development, helping homeowners feel more confident in their long-term investment. 

The company is also seeing color trends shift toward richer chromatic hues, including blues, greens and terracotta-inspired shades, while stark whites and deep blacks are giving way to warmer and more subtle alternatives. 

Listen to the entire podcast or Watch the recording to learn more about color confidence for metal roofing. 

October 8, 2026, at 11:30 a.m. PT/ 2:30 p.m. ET

You won't want to miss this special Coffee Conversations®, sponsored by MetalVue by Sherwin-Williams, coming to you LIVE from METALCON 2026 in Orlando, Florida! Join us on day two of the show as we meet with industry leaders and experts from the metal industry. Guests include manufacturers, service providers and contractors who will share their insights and wisdom straight from the trade show floor. You can watch from the comfort of your home, on your mobile device or in person from outside our soundstage at booth #408. The topics will center around what's hot across the country including what is to come for the rest of 2026 and into 2027. Join us for this great Coffee Conversations LIVE from METALCON on October 8, 2026, at 11:30 a.m. PT/ 2:30 p.m. ET! 

Get notified!

Por The Coffee Shops®. 

Expertos de la industria explorarán cómo el roofing de metal contribuye a la sustentabilidad, el valor a largo plazo y la resiliencia en la construcción residencial. 

La sustentabilidad es cada vez más importante para los propietarios de viviendas y profesionales de la construcción al evaluar diferentes opciones de roofing. El jueves 8 de octubre, en METALCON, Metal Roofing Alliance (MRA) presentará “Residential Metal Roofing – The Sustainable Choice”, una sesión enfocada en las ventajas ambientales, de desempeño y a largo plazo del roofing de metal. 

La sesión analizará cómo el roofing de metal puede ayudar a reducir el consumo de recursos, disminuir los costos durante su ciclo de vida y mejorar la eficiencia de los edificios. Los asistentes conocerán cómo características como el contenido reciclado, la reciclabilidad, la durabilidad, la larga vida útil y el desempeño de ahorro de energía contribuyen a la sustentabilidad general de un techo. 

La conversación también definirá qué es la sustentabilidad y por qué es importante para los propietarios de viviendas. Los presentadores abordarán características específicas del roofing que pueden influir en el desempeño ambiental, desde el contenido reciclado utilizado en los productos de roofing de metal hasta la posibilidad de reciclar el material al final de su vida útil. 

Más allá de los materiales, la sesión explorará los beneficios ambientales relacionados con el roofing de metal, incluyendo aplicaciones solares, captación de agua y posibles ahorros en los costos de calefacción y enfriamiento. Los speakers también explicarán cómo se desempeña el roofing de metal durante eventos climáticos extremos, como granizo, vientos fuertes y huracanes. 

El panel de presentadores reúne experiencia en los sectores de metales, roofing, manufactura, ventas y sustentabilidad. Los speakers incluyen a Melissa Dunson, vicepresidenta de ventas de Central States; Renee Ramey, directora ejecutiva de MRA; Brian Smallwood, marketing manager – construction de Steel Dynamics Inc.; Mitch Heitsch, director de ventas de Westlake Royal Building Products; y Lauren Rogers, global sustainability manager del equipo de Sherwin-Williams Coil and Extrusion. 

Los asistentes se llevarán recomendaciones prácticas para comunicar las ventajas sustentables del roofing de metal a propietarios de viviendas, desarrolladores, arquitectos, propietarios de edificios y facility managers. 

Asegúrate de agregar esta sesión a tu calendario para conocer cómo posicionar el roofing residencial de metal como una solución de construcción sustentable, duradera y de largo plazo. 

Por The Coffee Shops® 

Asegúrate de incluir estas sesiones y expositores en tu lista de prioridades para METALCON.  

Del 7 al 9 de octubre en Orlando, Florida, la industria se reunirá para tres días de educación, innovación y networking. Con más de 60 sesiones educativas y 250 expositores, es importante que los asistentes planifiquen su agenda con anticipación. Desde nuevos productos y servicios hasta soluciones innovadoras, no querrás perder la oportunidad de conversar con estos socios de The Coffee Shops®: Carlise Architechtural Metals, Central States Manufacturing, Malco, Roof Huger, Van Mark, ATAS International, Inc., Metal Construction Association (MCA), Metal Roofing Alliance (MRA), Sherwin-Williams Coil Coatings y muchos más. Además, no olvides visitar el stand 408 para conocer al equipo de MetalCoffeeShop®.

Conferencia Magistral: Nada Puede Detenerte 

El exlanzador de las Grandes Ligas Jim Abbott compartirá su extraordinaria historia, desde Flint, Michigan, hasta lanzar un juego sin hit ni carrera en el Yankee Stadium. Nacido sin mano derecha, Jim encontró formas creativas de perseguir sus metas mientras aprendía la importancia de la responsabilidad y la confianza. Su inspiradora conferencia explora cómo la mentalidad adecuada puede transformar la adversidad en crecimiento personal, ayudando a los asistentes a reconocer sus propios desafíos como oportunidades para desarrollar resiliencia y adaptarse al cambio. 

¡Regístrate hoy!

Conferencia Magistral: Construyendo en la Incertidumbre: Perspectivas del Mercado para las Industrias de la Construcción y el Diseño 

¿Qué factores económicos influirán en la construcción y el diseño durante los próximos 12 meses? El execonomista en jefe del American Institute of Architects, Kermit Baker, analizará los indicadores que afectan la actividad de los proyectos, el crecimiento de los distintos sectores y las prioridades de los clientes. Los asistentes obtendrán una perspectiva basada en datos sobre las tendencias del mercado, las diferencias regionales y las oportunidades emergentes que les ayudarán a tomar decisiones informadas en un entorno de constante cambio. 

¡Regístrate hoy!

Perspectiva de la Industria: Actualizaciones de Códigos para la Construcción Metálica: Qué Cambió y Qué Significa 

Los cambios en los códigos pueden provocar retrasos en permisos, rediseños y problemas de cumplimiento cuando no se conocen o se interpretan incorrectamente. Los expertos Bill Beals, Paul Deffenbaugh y Bob Zabcik analizarán las actualizaciones recientes y futuras que afectan a la construcción metálica. La sesión abordará aspectos relacionados con el diseño, las especificaciones, la fabricación y la instalación, ayudando a los asistentes a comprender los requisitos actuales y prepararse para las tendencias que podrían influir en futuros proyectos. 

¡Regístrate hoy!

Perspectiva de la Industria: 2027, el Futuro de la Construcción Metálica 

Líderes de la industria examinarán las fuerzas económicas, regulatorias, de materiales y de obra que darán forma a la construcción metálica rumbo a 2027. Los panelistas Kermit Baker, Jeff Henry, Vincent Sagan y Benton Trotter conectarán la realidad actual del mercado con los desafíos y oportunidades que se avecinan. Los asistentes explorarán cómo las condiciones de suministro, la evolución de los códigos y las presiones en la construcción están influyendo en los costos, los métodos de entrega y las prácticas del sector. 

¡Regístrate hoy!

Las sesiones educativas son solo una parte de la experiencia. Los asistentes también podrán recorrer una enorme área de exhibición para establecer contactos, descubrir nuevas soluciones y aprender directamente de profesionales de toda la industria. Asegúrate de incluir el stand 408 de MetalCoffeeShop® en tu recorrido. 

Mientras visitas la expo, también encontrarás a varios socios de The Coffee Shops®, entre ellos Western States Metal Roofing, BITEC, Franklin International, Giddy Up, H.B. Fuller / GSSI, Latinos en Roofing, MARCO Industries, Metal Building Manufacturers Association (MBMA), McElroy Metal, MetalForming Inc., MFM Building Products, RoofScope y muchas otras empresas destacadas del sector.

No te pierdas el evento metalero del año. Regístrate para asistir a METALCON y utiliza el código 30MCS para obtener $30 de descuento en tu pase. 

By The Coffee Shops®. 

Industry experts to explore how metal roofing supports sustainability, long-term value and resilience in residential construction. 

Sustainability is increasingly important when homeowners and construction professionals evaluate roofing options. On Thursday, October 8 at METALCON, the Metal Roofing Alliance (MRA) will present “Residential Metal Roofing – The Sustainable Choice,” a session focused on the environmental, performance and long-term advantages of metal roofing. 

The session will examine how metal roofing can help reduce resource consumption, lower lifecycle costs and improve building efficiency. Attendees will learn how attributes such as recycled content, recyclability, durability, longevity and energy-saving performance contribute to a roof’s overall sustainability. 

The discussion will also define sustainability and understand why it matters to homeowners. Presenters will address specific roofing characteristics that can affect environmental performance, from the recycled content used in metal roofing products to the material’s recyclability at the end of its service life. 

Beyond material considerations, the session will explore environmental benefits associated with metal roofing, including solar applications, water catchment and potential heating and cooling cost savings. Speakers will also cover how metal roofing performs during extreme weather events such as hail, high winds and hurricanes. 

The presenter lineup brings experience from across the metals, roofing, manufacturing, sales and sustainability sectors. Speakers include Melissa Dunson, vice president of sales at Central States; Renee Ramey, executive director of MRA; Brian Smallwood, marketing manager – construction for Steel Dynamics Inc.; Mitch Heitsch, director of sales at Westlake Royal Building Products; and Lauren Rogers, global sustainability manager for the Sherwin-Williams Coil and Extrusion team. 

Attendees will leave with practical guidance for communicating metal roofing’s sustainable advantages to homeowners, developers, architects, building owners and facility managers. 

Make sure to add this session to your calendar to learn about positioning residential metal roofing as a sustainable, durable and long-term building solution. 

By The Coffee Shops®.

Make sure these sessions and exhibitors are on your METALCON short list.

METALCON is just around the corner happening October 7-9 in Orlando, Florida! With over 60 education sessions and 250 exhibitors, it’s important for attendees to plan their schedules carefully. From new products and services to innovative solutions, you won’t want to miss the chance to talk to these Coffee Shop partners: Carlise Architechtural Metals, Central States Manufacturing, Malco, Roof Huger, Van Mark, ATAS International, Inc., Metal Construction Association (MCA), Metal Roofing Alliance (MRA), Sherwin-Williams Coil Coatings and more! Don’t forget to stop by booth 408 to meet the MetalCoffeeShop team!

Featuring an impressive lineup of industry experts and motivational speakers, the METALCON headline sessions just scratch the surface of the learning opportunities.

Keynote: nothing Can Stop You

Former Major League Baseball pitcher Jim Abbott shares his remarkable journey from Flint, Michigan, to throwing a no-hitter at Yankee Stadium. Born without a right hand, Jim developed creative ways to pursue his goals while learning the importance of accountability and trust. His inspiring keynote explores how mindset can transform adversity into personal growth, helping attendees recognize their own challenges as opportunities to build resilience, adapt and celebrate the experiences that shape who they are.

Register today!

Keynote: Building Through Uncertainty: A Market Outlook for the Construction and Design Industries

What economic forces will shape construction and design during the next 12 months? Former American Institute of Architects Chief Economist Kermit Baker examines the indicators influencing project activity, sector growth and client priorities. Attendees will gain a data-driven view of shifting pipelines, regional market differences and emerging opportunities. The session provides a forward-looking framework to help industry professionals anticipate risks, align business planning with changing conditions and make informed decisions in an uncertain market.

Register today!

Industry Outlook: Metal Construction Code Updates: What’s Changed and What it Means

Code changes can lead to permit delays, redesigns and compliance gaps when they are missed or misunderstood. Industry experts Bill Beals, Paul Deffenbaugh and Bob Zabcik will break down significant recent and upcoming updates affecting metal construction. Covering design, specifications, fabrication and installation, the session will help attendees understand current compliance requirements, distinguish the roles of standards organizations and prepare for emerging trends that could influence future projects and business decisions.

Register today!

Industry Outlook: 2027 the Future of Metal Construction

Industry leaders examine the economic, regulatory, material and jobsite forces expected to shape metal construction through 2027. Panelists Kermit Baker, Jeff Henry, Vincent Sagan and Benton Trotter will connect current market realities with the challenges and opportunities ahead. Attendees will explore how supply conditions, evolving codes and construction pressures are influencing project costs, delivery methods and building practices, gaining practical insights for managing risk and positioning their businesses for the next 12 months.

Register today!

The formal sessions are just one way to learn. Attendees will also enjoy a massive exhibition hall where they can network and learn from each other. Make sure our MetalCoffeeShop booth 408 is on your list too!

While you’re in the hall, don’t miss our Coffee Shops partners including: Western States Metal Roofing, BITEC, Franklin International, Giddy Up, H.B. Fuller / GSSI, Latinos en Roofing, MARCO Industries, Metal Building Manufacturers Association (MBMA), McElroy Metal, MetalForming Inc., MFM Building Products, RoofScope and more!

Don’t miss the metal event of the year! Register for METALCON and use code 30MCS for $30 off passes!

By The Coffee Shops®. 

How to guide customers, strengthen sales conversations and prepare for future metal roofing demand. 

In an upcoming Read Listen Watch®, Megan Ellsworth meets with Brynn Wildenauer of Sherwin-Williams Coil Coatings to discuss the emerging color trends shaping the future of metal roofing. Drawing from the latest SHIFT™ color forecast, Brynn will explore the colors gaining momentum and the factors influencing customer preferences. 

Color is becoming an increasingly significant part of the roofing conversation. Customers are not only considering the performance and longevity of their roofing systems. They are also thinking about curb appeal, architectural character and how a roof will complement the rest of a home or building. Contractors who can confidently discuss these considerations have an opportunity to provide a more complete and valuable customer experience. 

Sherwin-Williams Coil Coatings brings a valuable forecasting perspective to this conversation through its SHIFT color forecast. During the RLW, Brynn will explain the company’s forecasting process, highlight relevant colors and examine the architectural, cultural and lifestyle influences driving changing preferences. 

Contractors will learn about current residential, commercial and regional color trends, as well as whether property owners are becoming more adventurous with exterior design. Brynn will also discuss how contractors can incorporate color into the sales process, help customers avoid common selection mistakes and present color as part of the complete roofing solution. 

The conversation will look beyond today’s popular options to examine what roofing professionals should watch over the next five years. Attendees will hear how manufacturers and contractors can collaborate to educate the market, introduce new options and prepare for future demand. Do not miss this opportunity to strengthen your color knowledge and gain insights that can help you guide customers with confidence.  

Register now for Color Trends Contractors Need to Know to discover how emerging design preferences can help differentiate your business and support success in the growing metal roofing market.

By The Coffee Shops®. 

MetalCoffeeShop® announces industry professionals who won Total Experience passes to METALCON. 

METALCON brings professionals together to explore new products, exchange ideas and gain a broader perspective on metal as a building material. As a METALCON partner, MetalCoffeeShop® offered free Total Experience passes to a few lucky attendees, giving winners access to more than 250 exhibitors, demonstrations, keynote presentations, networking events and over 35 free accredited education sessions. 

Among the winners is Chris Soli, superintendent at Berwald Roofing and Sheet Metal. Berwald Roofing and Sheet Metal provides roofing and sheet metal services in the St. Paul and Minneapolis area. The company’s combination of roofing and sheet metal expertise positions it to serve customers seeking specialized building-envelope solutions. 

Jerry Geyer, senior estimator at Performance Roofing, also received a pass. Performance Roofing is a residential roofing company serving the Orlando area. The company focuses on helping homeowners with their roofing needs and supporting residential properties in its local market. 

Another winner is Jay Cox, owner of Jay Cox Construction. Jay Cox Construction builds homes in Greenville, Simpsonville, Greer and Spartanburg, South Carolina. With an emphasis on homes built with excellence, the company serves communities throughout the region with residential construction services. 

Three professionals from Montgomery Winslow Roofing were also named recipients: Jami Woolston, a sales and marketing specialist, Brad Woolston and John Woolston, the owner. Montgomery Winslow Roofing is a roofing company located in Fort Myers, Florida. 

While each winner brings a different role and company perspective to the event, they will share access to an environment centered on education, innovation and industry connection. METALCON gives contractors and other professionals an opportunity to step beyond their daily responsibilities, learn from peers and consider new approaches they can apply to their businesses, projects and careers. Through conversations with exhibitors, thought leaders and fellow attendees, the winners can discover ideas and potential solutions while building relationships across the trades. 

MetalCoffeeShop congratulates Chris, Jerry, Jay, Jami, Brad and John and looks forward to joining them at METALCON. 

Missed your chance? Visit our booth at WRE and enter to win at our Second Chance Giveaway!

Por The Coffee Shops®, traducido por Alberto Torres. 

MetalCoffeeShop® anuncia a los profesionales de la industria que ganaron pases Total Experience para METALCON. 

METALCON reúne a profesionales para explorar nuevos productos, intercambiar ideas y obtener una perspectiva más amplia sobre el metal como material de construcción. Como socio de METALCON, MetalCoffeeShop® ofreció pases Total Experience gratuitos a varios asistentes afortunados, brindando a los ganadores acceso a más de 250 expositores, demostraciones, conferencias magistrales, eventos de networking y más de 35 sesiones educativas acreditadas sin costo. 

Entre los ganadores se encuentra Chris Soli, superintendente de Berwald Roofing and Sheet Metal. La empresa ofrece servicios de roofing y lámina metálica en las áreas de St. Paul y Minneapolis. Su combinación de experiencia en techado y trabajos de lámina metálica le permite atender a clientes que buscan soluciones especializadas para la envolvente del edificio. 

Jerry Geyer, estimador senior de Performance Roofing, también recibió un pase. Performance Roofing es una empresa de techado residencial que presta servicio en el área de Orlando. La compañía se enfoca en ayudar a los propietarios de viviendas con sus necesidades de techado y en respaldar las propiedades residenciales de su mercado local. 

Otro de los ganadores es Jay Cox, propietario de Jay Cox Construction. La empresa construye viviendas en Greenville, Simpsonville, Greer y Spartanburg, Carolina del Sur. Con un enfoque en la construcción de viviendas de alta calidad, la compañía atiende a comunidades de toda la región mediante servicios de construcción residencial. 

Tres profesionales de Montgomery Winslow Roofing también fueron seleccionados como ganadores: Jami Woolston, especialista en ventas y marketing; Brad Woolston; y John Woolston, propietario de la empresa. Montgomery Winslow Roofing es una compañía de roofing ubicada en Fort Myers, Florida. 

Aunque cada ganador aporta una perspectiva distinta según su puesto y empresa, todos tendrán acceso a un entorno enfocado en la educación, la innovación y la conexión con la industria. METALCON brinda a contratistas y otros profesionales la oportunidad de alejarse por un momento de sus responsabilidades diarias, aprender de sus colegas y descubrir nuevos enfoques que pueden aplicar en sus negocios, proyectos y carreras. A través de conversaciones con expositores, líderes de opinión y otros asistentes, los ganadores podrán descubrir nuevas ideas y posibles soluciones, al mismo tiempo que fortalecen relaciones dentro de la industria. 

MetalCoffeeShop felicita a Chris, Jerry, Jay, Jami, Brad y John, y espera coincidir con ellos en METALCON. 

¿Perdiste tu oportunidad? Visita nuestro stand durante la WRE y participa en esta segunda posibilidad de ganas en nuestro Sorteo. 

By The Coffee Shops™. 

Sherwin-Williams color schemes help contractors and homeowners visualize exterior palettes before making selections. 

Choosing exterior colors is a significant project decision. From the roof and siding to the trim and accents, every element contributes to the finished appearance. Seeing how those selections work together can help contractors guide productive conversations and create visually appealing outcomes.  

Sherwin-Williams color schemes offer a simple way to explore complete exterior combinations. Each professionally curated palette brings together roof, siding, trim and accent colors, with combinations built around popular metal roofing colors. Instead of considering each surface separately, homeowners can view the exterior as a coordinated whole. This resource helps prevent a worst-case scenario outcome, where the customer’s chosen colors may not produce the result they imagined, either prolonging the project or lowering customer satisfaction.  

These collections are designed to support collaboration between homeowners and their contractors. Customers can begin by exploring different combinations and identifying the colors that stand out to them. They can then compare palettes, consider which options complement their home style and discuss their preferences with a contractor. 

That shared visual reference can make it easier to narrow the possibilities and align on a look that reflects the homeowner’s vision. It also gives contractors a practical tool for organizing the color conversation and helping customers move through the selection process with confidence. 

Sherwin-Williams extends that focus on color through its broader collection of resources. Color experts can assist with customization, while the company’s Effects line features colors that shift, shine and sparkle. Contractors can also explore their metal coating color library, Color Trends Forecast and Color of the Year for added project inspiration. 

Even if the customer does not ultimately choose a pre-made color pallet, the designs are still an excellent starting point for discussing what colors compliment the house style and will look good together. With the coordinated palettes and additional color resources available, contractors can help customers approach exterior selections as a complete design decision rather than a series of disconnected choices. 

Explore the Sherwin-Williams world of color.