Por Emma Peterson, traducido por Jessica Bravo.  

Un vistazo a las conexiones, conversaciones y el sentido de comunidad que se vivieron en FRSA 2026. 

A principios de junio, Florida Roofing and Sheet Metal Association (FRSA) celebró su esperada Convención y Expo. Considerado el evento regional de roofing más grande de Estados Unidos, reunió a cientos de expositores y miles de asistentes en el Gaylord Palms Resort & Convention Center de Kissimmee, Florida, para tres días de educación, networking y diversión. 

El evento comenzó con una Recepción de Bienvenida patrocinada por nuestros amigos de Adams and Reese, que incluyó comida y barra libre. Fue una excelente manera de marcar el inicio de la convención y prepararse para los días de actividad que estaban por venir. ¡Y vaya que fueron días ocupados! 

Hubo innumerables sesiones educativas y oportunidades de aprendizaje, entre las que destacaron la sesión Table Talks de National Women in Roofing (NWIR) y el Almuerzo de Negocios de FRSA. Además, los asistentes pudieron disfrutar de eventos como el Beer Bust, patrocinado por Mid-Atlantic Roofing Supply y GAF, así como de la tradicional Foundation Auction. Por supuesto, también estuvo presente la amplia área de exhibición comercial, donde empresas líderes como GenFlex, Gaco, Elevate, MetalVue, Sherwin-Williams Coil Coatings, H.B. Fuller, Marco Industries y Progressive Metals, mostraron sus productos y servicios para que los asistentes los exploraran entre sesiones y actividades. 

The Coffee Shops™ también estuvo presente con varios miembros del equipo operando un escenario de entrevistas (patrocinado por TAMKO) ubicado en el lobby de la expo. Una de ellas fue Jessica Bravo, coordinadora de nuestro programa En Español quien compartió un poco sobre su experiencia: 

FRSA es una de mis ferias comerciales favoritas del año. Como se lleva a cabo durante el verano, tiene un ambiente muy familiar y siempre es agradable ver a tantas familias asistir juntas. Este año tuve la oportunidad de ayudar a operar el escenario de entrevistas. Sentada detrás del equipo, con audífonos conectados a los micrófonos, pude escuchar conversaciones y entrevistas realmente interesantes durante todo el evento. 

Nuestra presidenta, Heidi J. Ellsworth, también compartió algunos de los momentos más destacados de la semana, "El escenario patrocinado por TAMKO sirvió como punto de encuentro para las conversaciones de la industria durante todo el evento, albergando más de 30 entrevistas con contratistas, fabricantes, distribuidores, líderes de asociaciones y profesionales del roofing de toda Norteamérica. Además, realizamos dos ediciones completas de Coffee Conversations, donde paneles de expertos analizaron tendencias, desafíos y oportunidades clave que actualmente impactan a la industria del roofing." 

Si deseas ver algunas de esas conversaciones, están disponibles bajo demanda en el canal de YouTube de RoofersCoffeeShop®.

By Emma Peterson.  

A look at the connections, conversations and community at FRSA 2026. 

At the beginning of June, the Florida Roofing and Sheet Metal Association (FRSA) held their much-anticipated Convention and Expo. The biggest regional roofing show in the United States, the event saw hundreds of exhibitors and thousands of attendees come together at the Gaylord Palms Resort & Convention Center in Kissimmee, Florida for three days of education, networking and fun!  

The show kicked off with a Welcome Reception sponsored by our friends at Adams and Reese and featuring food along with an open bar. It was a great way to set the tone for the show and get ready for the business of the next few days. And the next few days were busy! 

There were countless education sessions and opportunities to attend, with highlights including the National Women in Roofing (NWIR)’s Table Talks session and the FRSA Business Luncheon, along with plenty of events to keep you busy, like the Beer Bust, sponsored by Mid-Atlantic Roofing Supply and GAF and the annual Foundation Auction. Not to mention the extensive trade show floor, featuring leading companies like GenFlex, Gaco, Elevate, MetalVue, Sherwin-Williams Coil Coatings, H.B. Fuller, Marco Industries and Progressive Metals, that was waiting for attendees to explore between events and sessions. 

The Coffee Shops™ was in attendance with several crew members running a soundstage (sponsored by TAMKO) in the expo lobby. One such crew member, Jessica Bravo, our En Español program coordinator, shared a bit about the experience: 

FRSA is one of my favorite trade shows of the year. Since it takes place during the summer, it has a great family friendly atmosphere and it's always nice to see so many families attending together... This year, I had the opportunity to help run the soundstage. Sitting behind the equipment with headphones connected to the microphones, I was able to listen in on some truly great conversations and interviews throughout the event. 

Our president, Heidi J. Ellsworth, shared some highlights from the week, saying, “The TAMKO-sponsored sound stage served as a hub for industry conversations throughout the event, hosting more than 30 interviews with contractors, manufacturers, distributors, association leaders and roofing professionals from across North America. In addition, two full-length Coffee Conversations brought together expert panels to discuss key trends, challenges and opportunities impacting the roofing industry today.” 

If you want to check out some of those conversations, they are available on demand via the RoofersCoffeeShop® YouTube channel!

By The Coffee Shops™. 

Marco Industries will highlight solutions designed to improve roofing performance and contractor efficiency. 

In the article, "Countdown to Kissimmee!" Marco Industries highlights its anticipation for one of the roofing industry's most anticipated annual events: the Florida Roofing and Sheet Metal Contractors Association (FRSA) Convention and Expo. 

As a regular exhibitor and supporter of industry events, Marco Industries views trade shows as an opportunity to connect directly with roofing professionals, showcase product innovations and gather valuable feedback from contractors who rely on its solutions every day. The company notes that its team has already traveled extensively this year, meeting with roofing professionals across the country and strengthening relationships within the industry. 

The upcoming FRSA Convention and Expo from June 10-12 marks the 104th edition of the event and continues to be recognized as one of the largest regional roofing trade shows in the United States. Held at the Gaylord Palms Convention Center in Kissimmee, Florida, the event draws nearly 4,000 roofing and sheet metal contractors, architects, building officials and industry suppliers each year. 

A key attraction of the show is its expansive exhibit floor, which features more than 230 exhibitors presenting products, services and technologies designed to support roofing professionals. For contractors, the event offers a unique opportunity to compare solutions, explore new products and connect directly with manufacturers and suppliers. 

At this year's show, Marco Industries will welcome attendees to its booth, where company representatives will be available to discuss roofing ventilation and accessory solutions designed to help contractors improve efficiency, reduce callbacks and deliver long-term performance. Visitors will have the opportunity to learn more about products including the company's LP2™ Ridge Vent for metal roofing applications and its Python™ Steep-Slope Ventilation line. 

For Marco Industries, the annual gathering remains an important opportunity to engage with customers, share expertise and support the continued growth of the roofing industry. Don’t miss their booth, open Thursday, June 11, from 11:00 a.m. to 5:00 p.m., and Friday, June 12, from 10:00 a.m. to 3:00 p.m. 

Read the full article to learn more about Marco Industries' plans for the event, and sign up to attend FRSA 2026 to connect with industry leaders, discover new products and expand your professional network. 

By Marco Industries. 

A strong digital strategy helps roofing companies connect with customers at every stage of the buying journey. 

As homeowners increasingly turn to search engines to plan major home improvement projects, one question continues to dominate roofing-related queries: how much does a new roof cost? This question (and variation of it) generates thousands of monthly searches, signaling strong trends toward investment in roofing projects.  

The challenge is not whether homeowners are searching; it’s whether roofing companies are ready to be found and trusted when they do. Here at Marco Industries, we know that today’s buyers rarely make quick decisions. Instead, they move through a digital journey that includes researching local providers, comparing reviews and evaluating credibility before ever making contact. Contractors who fail to show up during these early stages risk losing opportunities to competitors who have invested in a stronger online presence.  

From initial awareness to final decision, each phase of the customer journey presents an opportunity to engage. 

Awareness 

This is the stage when the homeowner notices a need. For example, a leak, damage after a storm or when they’ve decided it’s time for a new roof. What do you need to do? You need to have content Google can find (your website, blogs, Google Business profile) that answers their questions. 

Research 

Prospects will search Google for local roofers. You need to be there with local SEO (focus your efforts on searches with your city in them, such as “roof repair in [city]”) and a good Google Business Profile (this is what powers the three listings with a map that appear above regular results). Your GBP needs accurate business info, clearly defined services, reviews, photos and regular activity. 

Consideration 

This is the stage when homeowners read reviews and compare their options (you and your competition). You need to make sure you have trust-building content on your website such as positive reviews, before-and-after photos, licenses and warranties. 

Decision 

Once a homeowner makes a decision to contact you, make it easy! You should provide contact options (form, phone number, email address) that are quick and easy to find. You want to remove any barriers between you and your prospects. 

While consumers are asking “H,ow much does a new roof cost?”, roofers should be asking “How do I capture these prospects?” It starts with your online presence. Whether DIY or hiring a professional, what you do here will greatly impact what you get to do out in the field. 

Original article source: Marco Industries

By Marco Industries. 

Contractors who prioritize high-quality components can reduce callbacks and improve overall roof performance. 

Delivering a high-performing metal roof requires more than selecting durable panels. Long-term success comes from a system-based approach that prioritizes quality components, thoughtful design and precise installation practices. Contractors who focus only on the visible elements risk overlooking the critical details that determine whether a roof performs reliably for decades or develops issues within a few seasons. 

That’s why here at Marco Industries, we do sweat the details. We prioritize the integration of accessories like ventilation products, sealants and closures to prevent moisture intrusion, regulate airflow and protect the overall structure. In paying careful attention to each integral part, contractors will have reduced callbacks and higher levels of customer satisfaction. 

Ventilation: Not just an option — a necessity 

Proper ventilation is one of the most overlooked aspects of metal roofing systems. When airflow isn’t balanced and uninterrupted, heat gets trapped beneath the roof, which can cause underlayment breakdown and condensation issues in winter months. Our industry-leading ventilation products are engineered to deliver consistent airflow across the ridge while keeping out pests and the elements — thanks to rugged non-wicking polyester that resists degradation over time. 

Sealants and closures: The little things that matter 

Don’t shortchange closures and sealants. Components like Marco’s Weather-Tite™ Metal Roof Sealant and precision closure solutions prevent unwanted water ingress at panel junctions. Small leaks can quickly grow into big problems, so taking the extra few minutes to apply sealant in tight spots pays dividends long after the job is done. 

Good closures also stabilize panels, reduce noise from wind or rain and improve energy performance. We design our closures to be flexible, durable and resistant to UV and temperature swings — all qualities roofers and customers appreciate on long-lasting installations. 

Underlayment and accessories: Building the full system 

Underlayment isn’t a “set-and-forget” layer. Selecting the proper underlayment for the geography and roof pitch helps protect against water and vapor intrusion while a roof settles in place. Synthetic options that breathe, shed moisture, yet resist tears and UV exposure make your job easier and your installs more robust. 

Ultimately, roofing is about problem-solving. Every roof has its quirks, every install holds challenges. Empowering your crews with high-quality materials means fewer callbacks, happier customers and stronger word-of-mouth referrals. 

At Marco, we’ve been partnering with roofers for years, delivering products that stand up in extreme weather and rigorous field use. We design with the roofer in mind: for ease of installation, performance in real-world conditions and value over the life of the roof. Try us. You won’t be disappointed, and neither will your customers. 

Original article and photo source: Marco Industries

By Marco Industries. 

Industry color forecasts offer valuable insight into customer preferences and can help contractors position their offerings more effectively. 

Each year, design leaders unveil their picks for the colors expected to shape trends across industries, from fashion to construction. While the selection process may seem mysterious, the impact is anything but, especially for contractors and suppliers like Marco Industries who understand how color influences customer decisions and product demand. 

For 2026, Pantone has named “Cloud Dancer” as its Color of the Year, a soft white tone expected to guide design preferences in the months ahead. As the authority behind the Pantone Matching System, Pantone sets the global standard for color consistency across materials and applications, making its annual selection a meaningful signal for manufacturers, contractors and brands alike. 

Other big names in the color word have declared their own 2026 colors of year. They are: 

• Sherwin-Williams: Universal Khaki (part of their collection with earthy, natural hues). 
• Behr: Hidden Gem (a smoky, mysterious jade green). 
• Dutch Boy: Melodious Ivory (a creamy beige for comfort and nostalgia). 
• Valspar: Warm Eucalyptus (a serene, restorative green). 
• Minwax (Stain): Special Walnut (a warm, rustic brown for wood). 
• Graham & Brown: Divine Damson (a rich, moody red). 

And don’t think roofing is excluded. Owens Corning announced that the 2026 Shingle Color of the Year is Evergreen Mist, “a nature-inspired, versatile blend of soft greens, grays and earthy tones designed to harmonize with various home styles, from traditional to modern, offering a serene, timeless look for your roof.” 

What do all these color-promoting announcements mean to you? Maybe nothing directly. We’re not saying you’re going to be overrun with phone calls requesting the shingle color of the year — or any of the other colors of the year — but don’t ignore the importance color has to your potential customers. 

Like it or not, you are in an image industry. People care what their new roof is going to look like and how it adds to (or takes away from) the rest of their home. So be proactive and talk up color and style when selling. Whether it’s the color of shingles you are able to provide to your customers, one of the many colors of metal roofing that are available or even color choices in accessories like Roofboot™ flashing from Marco (download the catalog here), show that you know and care about more than simply how long the roof will last. 

The bottom line: it’s a new year, and you have a new chance to get out there and drum up new business. Why not take advantage of color to start the conversation? 

Original article source: Marco Industries

By Marco Industries. 

Fall often delivers the most consistent conditions for roofing, but success still depends on climate and material selection. 

Roofing contractors rarely agree on the ideal time of year to schedule roof installations. Here at Marco Industries, we know that climate, material choice and regional weather patterns all play a role in determining when a roof project goes smoothly and when delays are likely. Asphalt shingles are still the most prevalent material used in residential projects, but metal, tile and low-slope membrane systems are growing in popularity and respond differently to weather shifts. This makes timing all the more essential to deliver a job well done. Many in the industry say the fall season strikes the best balance of mild temperatures and predictable weather for most materials.  

Spring often kicks off the roofing season as warmer temperatures begin to take hold. For shingle roofs, this means materials can start sealing properly, and homeowners are ready to fix issues caused by winter storms. Spring is also a good time for installing metal roofs, as moderate temperatures make it easier to handle panels and avoid expansion-related complications. However, spring is also known for unpredictable weather — frequent rain delays, slick surfaces and wind gusts can interrupt even well-planned projects. Wet conditions also complicate installations for tile and membrane systems, which require dry surfaces to ensure adhesion and performance. 

Summer, especially early summer, offers reliable weather and longer daylight hours, which can help projects move faster. This is typically when shingle and metal roofing projects hit their peak. Asphalt shingles adhere well in warm temperatures, and metal roofing installations benefit from consistent conditions that limit thermal movement during installation. That said, the peak summer heat can introduce new challenges. Asphalt shingles can become too soft, making nailing less precise, and high temperatures can cause metal panels to expand, complicating fastening. For crews, working in extreme heat creates safety concerns and reduces efficiency. Tile roofing can also be tricky in the summer, as some underlayment materials become more difficult to handle when hot. 

Fall consistently emerges as the most favorable season for a wide range of roofing materials. The moderate temperatures are ideal for asphalt shingles, allowing proper sealing before winter. Metal roofing installations benefit from reduced thermal expansion, making panel alignment and fastening more accurate. Membrane systems for low-slope areas or additions can also be installed more easily in dry, mild conditions. Homeowners are especially motivated in the fall, eager to get their roofs in shape before the cold sets in. The only downside is the compressed timeline — shorter days and increased demand mean crews must work efficiently to complete projects before winter arrives. 

Winter is the slowest and most limited season for roofing. For shingle roofs, cold temperatures prevent sealing, and brittle shingles are more likely to crack during handling. Snow, ice and freezing rain create dangerous conditions for crews and make it hard to maintain jobsite cleanliness. However, winter isn’t off-limits for all materials. Metal roofing can still be installed in winter, as long as proper precautions are taken with thermal movement and panel storage. Membrane systems like TPO or EPDM can also be installed during winter if adhesives are stored properly, and temperatures meet manufacturer minimums. Still, winter work requires significant planning and typically focuses on emergency repairs or time-sensitive builds. 

So, what’s the best season for roofing? While the answer depends on your climate, workload and materials, fall generally provides the best combination of temperature, weather stability and homeowner readiness. The key for contractors is to understand how each material interacts with weather conditions and to adapt scheduling, crew training and communication accordingly. A well-timed roof installation not only boosts performance — it also cuts down on callbacks and keeps your customers happy. 

Of course, you work when there’s work. And we do, too. So, call us whatever the season for the best ventilation and accessories for roofs available today. Visit www.MarcoIndustries.com to learn more or contact us directly via email or by calling 1-800-800-8590. 

Original article source: Marco Industries

By Emma Peterson. 

From an action‑packed expo floor to standout speakers and special events, here’s what to expect at this year’s NFBA show.  

Join more than 1,000 post-frame professionals at the 2026 National Frame Builders Association (NFBA)’s annual conference and expo! This year’s show will be hosted from February 25 to 27 at the Oklahoma City Convention Center in Oklahoma and is sponsored by leading companies like Sherwin-Williams Coil Coatings and McElroy Metal. It's the 58th year NFBA has hosted the show and promises to be a hub for professionals wanting to “find new products, learn best practices and network with colleagues.” 

Explore the expo 

Always a highlight of the show, the expo floor at this year’s conference is full of innovative products and engaging manufacturers. MetalCoffeeShop® will be there in the foyer, so make sure to stop by and say hello to our incredible team!  

Additionally, a lot of our industry friends will be at the show, including but not limited to Everlast Roofing (Booth 645), Dripstop (Booth 937), K-9 Fasteners (Booth 232), MARCO Industries (Booth 201), MetalForming (Booth 903), Progressive Metals (Booth 745) and S-5! (booth 743).  

Check out the full expo floor map!

Level up your learning 

And the expansive expo is just the tip of the iceberg of what the NFBA conference has to offer attendees! On Tuesday (February 24), NFBA will be hosting certification testing in room 104, which is a great opportunity to take your skills and reputation to the next level.  

Then, on Wednesday (February 25) and Thursday (February 26), there will be 13 hours of educational breakout sessions per day. These sessions cover everything from business management to technical skills. Some of our industry friends are even leading some sessions, like Paul and Emily Marshall (two of our incredible MCS Influencers who you might also know as Mr. and Mrs. Post Frame).  

You can find the full schedule of education sessions online.

Exceptional events 

And, throughout the entire three days of the show, there are a variety of special events. Some of the highlights include:  

• Keynote speaker: Wednesday morning (10:45 a.m. - 12:45 p.m.) will see Dr. Anirban Basu of Sage Policy Group deliver a powerful keynote all about the economic state of the industry. His talk will “deliver timely economic outlooks, industry-relevant analysis and forward-looking insights to help attendees better understand what’s ahead — and how to prepare their businesses for it.” 
• 2026 Women in Post Frame Meet & Greet: Later that day (February 25), NFBA will be hosting their much-anticipated Women in Post-Frame Meet & Greet at the Petroleum Club (transport provided for registered attendees). This casual event is a great way to make connections with other professionals who understand the experiences you have had.  
• Awards Luncheon: On Thursday, February 26 from 11:45 a.m. to 1:15 p.m., NFBA will host their annual awards luncheon. This ticketed event recognizes “exceptional performance-based accomplishments by [NFBA] members” with awards like Building of the Year, Excellence in Safety and the Bernon G. Perkins Award. 
• 2026 NFBA Foundation Auction: Closing the night on Thursday (7-10 p.m.) is the NFBA Social and Foundation Auction. The goal of the Foundation is to raise awareness of the post-frame industry by supporting education and industry advancements. This year’s theme is rodeo, so grab your hat and boots and get ready for a fun night in support of a good cause.  
• Friday fun: The last day of the show (February 27) will have a variety of expo floor competitions as well as the grand prize drawing. Whether you’re participating or cheering on from the crowd, the Screw-Driving Competition (10 a.m.) and the Nail-Pounding Competition (11 a.m.) are can’t miss events.  

If you haven’t already, make sure you are registered for this year’s NFBA conference and expo!

By Marco Industries. 

The changes reflect OSHA’s effort to make compliance more accessible and affordable for small roofing companies. 

For roofing contractors, maintaining a safe job site has always been a balancing act between protecting workers and avoiding costly fines. Until recently, small businesses often struggled with the high price of compliance, where even minor violations could result in steep penalties. That’s changing thanks to new guidance from the Occupational Safety and Health Administration (OSHA) that could mean significant savings for smaller employers. 

The U.S. Department of Labor has updated OSHA’s Field Operations Manual — the rulebook inspectors use when conducting job site visits and issuing penalties. The changes aim to reduce financial strain on small roofing companies while continuing to promote safe work practices. Our team at Marco Industries gathered the highlights, including expanded penalty reductions for small employers, new incentives for fixing hazards immediately and additional rewards for companies with strong safety records. 

1 – Expanded penalty reductions for small businesses 

In the past, OSHA offered a 70% penalty reduction to businesses with 10 or fewer employees. That helped some small crews but left out many growing companies. 

With the new update, that same 70% reduction now applies to businesses with up to 25 employees. That means if you’ve got a few extra crew members on the books, you’ll still qualify for a major discount if a violation occurs. 

For many roofing contractors, this is a big win. It recognizes that small businesses come in all shapes and sizes — and that even if you’re not a tiny operation, you shouldn’t be penalized like a national corporation. 

2 – Incentives for fixing hazards right away 

OSHA is also offering a 15% penalty reduction for employers who immediately correct a safety hazard once it’s identified. That means if you act quickly — before OSHA has to chase you down — you’ll be rewarded with a lighter fine. 

This is especially helpful for roofing companies, where hazards can pop up fast, and conditions can change daily. If you’ve got systems in place to identify and fix problems quickly, it’ll now pay off in more ways than one. 

3 – Clean safety record? Get a 20% discount. 

OSHA is also recognizing the value of a clean safety history. If your company has never been inspected by federal OSHA or an OSHA State Plan, or if you were inspected in the last five years and didn’t have any serious, willful or failure-to-abate violations, you now qualify for a 20% penalty reduction if something does come up. It’s a reward for doing things right — and an incentive to keep up the good work. 

These updates are already in effect. If your company is under inspection now and OSHA hasn’t issued penalties yet, the new rules apply. However, any fines that were issued before July 14, 2025, will still follow the old structure. 

If you haven’t done a recent safety check or walkthrough of your job sites, now’s a good time to do it. You might also consider brushing up on your OSHA basics or investing in a short training session for your crew. A little effort up front can go a long way toward preventing fines — and now, even if you do get dinged, the penalties won’t hit as hard. 

Remember, safety first. But a close second is surely getting the best quality products you can buy, like those from Marco. Visit our website to learn more.  

Original article source: Marco Industries

By Marco Industries.  

Learn how these emerging technologies are redefining safety, efficiency and profitability. 

It wasn’t long ago that the idea of inspecting a roof without climbing a ladder seemed impossible. Today, drone technology makes it easier and more efficient to evaluate roofs from the ground with high-resolution imagery and precise accuracy, thanks to rapid advancements in technology.  

Robotics and AI are poised to take the roofing industry to the next level. In the first two parts of our roofing revolution series, our team at Marco Industries unpacked the powerful possibilities 3D printing, self-healing materials and smart roofs will contribute to the industry. In this final article of the three-part series, we will explore how these two technologies are reshaping roofing from the ground up.  

Robotics 

Robots are doing much more than starring in science fiction movies these days. More than 4.2 million industrial robots are operating in factories worldwide — a 10% increase over last year. Typically, robotics are well-suited for simple repeated tasks. This machinery handles the repetitive, menial aspects of production, allowing human workers to focus on the more complex tasks. 

In the roofing industry, robotic technology is expected to play a role in many different capacities — sometimes functioning automatically and sometimes with human input. Certainly, robotic involvement in the manufacture of roofing materials will continue to increase. Robots will be leveraged to use high-powered imaging technology to carry out inspections on dangerous or hard-to-reach areas. Installation has even been targeted, with robotic systems in development that will, according to its developer, “be able to install shingles with greater speed and precision than human workers.” 

Artificial intelligence 

Much more complicated and philosophically challenging, is Artificial Intelligence, or “AI.” This hot-button topic has its share of both proponents and opponents. And it’s easy to see why. We’ve all heard the horror stories, but we’ve all probably also benefited from AI in one way or another, even if we didn’t know it. Regardless of which side of the AI fence you are on, one thing is certain: it’s not going anywhere. 

Drones, which we’ve already mentioned, are getting more capable by the day, thanks to AI. AI-powered drones can quickly and accurately scan roofs, identifying damage, estimating repair costs and generating reports, reducing the need for risky manual inspections. AI image recognition is the reason for this. AI algorithms can analyze images to identify shingle types, colors and damage, enabling efficient material ordering and repair planning. Remote measurement is also an AI-driven capability used in drones, improving safety and saving time and labor costs. 

One of AI’s greatest strengths is its ability to quickly and efficiently analyze data and then use those results to make predictions for improvement. Using AI-powered tools, roofers can now analyze previous projects and have the tool create helpful data reports. AI can pick up on patterns in those past jobs and use this information to make informed recommendations for your business. Maintenance, for example, is an opportunity area. AI’s predictive nature will allow the technology to map out a detailed timeline of optimal maintenance intervals. By switching from reactive to proactive maintenance, you can cultivate an ongoing revenue stream rather than waiting for roofs to become damaged before engaging in repairs. Using AI to identify potential roof issues long before they escalate into major problems will help keep customers happy, too. 

Smart roofers will end up leaning on AI for better lead generation and more efficient customer service. AI-powered tools can help roofers identify and target potential customers, generating leads and streamlining the sales process. AI-powered chatbots can handle customer inquiries, schedule appointments and provide information, improving customer satisfaction and efficiency. Even project management will benefit from AI. In fact, studies predict that about 80% of today’s project management functions will be run by AI by 2030. 

The future isn’t coming. It’s here. And roofing will change forever because of it. Our advice? Get on board. Innovation has always driven our industry, and it always will.  

Original article source: Marco Industries