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Business Boosters
Weathering the storm: Navigating employee terminations in the roofing industry
By Cotney Consulting Group. Terminating an employee is intricate, especially in teamwork-centric industries like roofing contracting. It is crucial to navigate this challenge with empathy, meticulous planning and legal understanding. Being a roofing contractor is competitive; maintaining a skilled and motivated workforce is paramount for business success. However, situations arise where terminating ...
5 reasons investing in metal is worth it
By ASC Building Products. A metal roof can cost more up front, but there are many advantages to metal in the long-term. If your customer is in need of a new roof and they don't know what type of roofing they want yet, talk to them about metal. While ...
How a successful company culture goes beyond sales and marketing
By Jonny Suchor. The GLO Group’s influence on innovation and loyalty has become a winning formula for roofing businesses. On a recent Roofing Road Trips® episode, Heidi J. Ellsworth had a discussion with Monica Vornbrock and Melissa Chapman, the co-founders of The GLO Group. Originating in 2021, The GLO ...
Building and maintaining your company’s brand
By Centerpoint Connect. Branding is key to helping customers understand who your company is, what you stand for and how you can help them. Learn how to implement your brand as effectively as possible. Your company’s brand identity is the first thing customers will notice and, hopefully, remember. Branding is ...
Reflecting on the mindset of a roofer
By Grant Winstead, Renovation Xperts. Learn how challenging your standard mindset has the power to transform yourself… and ultimately your business. “The biggest risk is not taking any risk... In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” — Mark Zuckerberg When I ...
Why your roofing software provider needs a customer success team
By Jobba Trade Technologies. When implementing new roofing software, you’ll want to have a team who will make sure the transition is successful. When looking at different roofing software, there’s a lot of considerations you are sure to make. What features does it have? How much does it cost? But ...
Learn how to make waves on Google!
By Emma Peterson. Danny Braught shares about how a Google Business Profile makes the world’s largest search engine a contractor’s one-stop shop for business growth. In Season 5, Episode 87 of Roofing Road Trips®, Heidi J. Ellsworth hosts Danny Braught with LMH Agency. In the roofing industry, it can be ...
McCormack Partners bridges a generation gap in roofing
By Adam Cabrera. Addressing the issue of an aging workforce, McCormack Partners focuses on connecting young talent to experienced roofing professionals. In a recent episode of Roofing Road Trips™, host Heidi J. Ellsworth and guest Luke McCormack, CEO of McCormack Partners, had a conversation about People Make Roofing, an initiative ...
A woman’s superpower in the roofing industry
By Dani Sheehan. Mishell Cox is a leader in roofing and works to build up her company, her employees and other women in the industry. See why she’s described as bold, daring, passionate and a warrior in the world of roofing. One of the most influential women in Indiana, Mishell ...
How to maximize efficiency and boost customer perception for your roofing business
By Adam Cabrera. Reputation and timely project completion are crucial for earning customer referrals in the roofing industry. In an episode of Roofing Road Trips®, host Heidi J. Ellsworth did a live interview with Evan Klaus from Leap at the RoofersCoffeeShop® soundstage at the Western Roofing Expo. Together they discussed ...
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