Expert Conversations
Direct re-cover opens new possibilities for aging roofs
By Jesse Sanchez. Giving contractors a way to re-cover qualifying existing roofs while reducing labor, disruption and tear-off requirements. As aging roofing systems reach the end of their service life, contractors and building owners do not always have to turn immediately to a full tear-off. Jesse Sutton,Product Manager for VersiFleece membranes at ...
Two trends that defined roofing in 2026
By Emma Peterson. From immigration enforcement challenges to the rapid expansion of data center construction, contractors faced significant opportunities and risks this year. As another busy year begins to come to a close, it’s the perfect time to reflect on the trends and changes that have occurred. To help us do that, ...
How OneDek® combines performance and project efficiency
By The Coffee Shops®. Beyond installation speed, OneDek® is engineered to address insulation, weather exposure and structural requirements in a single system. While installation efficiency may be the first feature contractors notice about OneDek®, Gary Sweeney of AWIP believes the system's long-term value extends well beyond labor savings. During a ...
Building a global business
By Emma Peterson. How wienerberger grew from a brick manufacturer to one of Europe’s leading sources for clay roof tile. While at the 2026 International Federation of the Roofing Trade (IFD) Connection Forum, we were lucky enough to have the time to record an episode of Roofing Road Trips® with Gerhard Hanke! ...
What the 2026 midterm results mean for roofers
By Emma Peterson. Former lawmakers and roofing advocates discuss one of the most consequential elections in decades and what it means for contractors. In a brand-new Coffee Conversations® episode, sponsored by Elevate, Heidi J. Ellsworth sits down with a panel of experts to discuss the historic events of Tuesday, November 3, 2026 ...
Roofing Around the World
In this RoofersCoffeeShop® Coffee Conversations®, sponsored by Weatherproofing Technologies, Inc. (WTI), host Heidi J. Ellsworth is joined by industry leaders to explore the trends shaping roofing markets around the world. With perspectives from around the world, panelists will discuss economic conditions, workforce challenges, evolving regulations and sustainability initiatives impacting contractors ...
Stepping up and asking the hard questions
By Emma Peterson. Industry experts discuss the importance of reducing mental health stigma and encouraging difficult but necessary conversations. In the roofing industry, safety is a common topic of conversation. But what is often missed in those conversations is that safety is not just about fall protection and PPE; it’s also about ...
Better communication, stronger teams
By Emma Peterson. The Bilingual Leadership Program helps roofing professionals strengthen communication, bridge cultural differences and build stronger, more connected teams. In an episode of Roofing Road Trips®, Megan Ellsworth got the chance to chat with Monica Vornbrock, co-founder of The Glo Group, about the development of the Bilingual Leadership Program and ...
The roofing labor gap starts with retention
By The Coffee Shops®. Strong leadership and long-term employee development can address workforce challenges at their source. The roofing industry’s labor challenge is bigger than finding enough applicants. In a recent episode of Roofing Road Trips®, Megan Ellsworth spoke with Kristin Case, managing partner of Hi-Peak Staffing, about why retention, leadership and ...
The evolution of Eagleview
By Emma Peterson. Dimitri Volkman and Chris Sanson discuss how Eagleview One™ builds on decades of measurement technology to give contractors greater control, consistency and efficiency. Recently, Dimitri Volkman and Chris Sanson stopped by The Coffee Shops® for an episode of Roofing Road Trips® all about Eagleview One™. Dimitri is ...
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