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Expert Conversations
Training contractors for whole-home opportunities
By Jesse Sanchez. CertainTeed’s education programs help contractors expand their services while maintaining installation quality. During a live Roofing Road Trips® podcast from CertainTeed’s Business Builders Workshop in San Diego, Joe Thompson, senior manager of exterior products training, shared how contractor education supports business growth. With experience in commercial roofing, ...
How rooftop supports moved from minor detail to roof-system priority
By Jesse Sanchez. Mark Vargas explains why severe weather, seismic events and warranty concerns are changing how rooftop pipe and equipment supports are designed. Rooftop pipe and equipment supports were once treated as low-risk details. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with Mark Vargas, director of ...
Los beneficios de contar con un socio estratégico de reclutamiento
Por Anna Lockhart, traducido por Jessica Bravo. Contar con un socio estratégico de reclutamiento puede ayudar a tu empresa a enfrentar de manera directa los desafíos de contratación que enfrenta la industria. En un episodio de Roofing Road Trips®, Megan Ellsworth conversó con Kristin Case, de Hi-Peak Staffing Solutions, ...
Turning off-season training into a competitive advantage
By Jesse Sanchez. Contractors can use slower months to strengthen their teams, improve installation quality and build repeatable processes for 2026. As roofing contractors prepare for 2026, the off-season offers an opportunity to address weaknesses that can become expensive during peak production. In this Read Listen Watch® (RLW) webinar, TAMKO® ...
Inside architectural metal roofing systems
By Emma Peterson. In this upcoming RLW, Jeff Medeiros shares practical insights on design coordination, performance requirements and installation best practices. Metal roofing is known in the industry for its stellar durability and long lifespan. However, just like any roofing material, you can only unlock the full benefits of a ...
Building a camaraderie between roofers
By Emma Peterson. How associations build networking and community that helps roofing professionals grow. In a new Roofing Road Trips® episode, Heidi J. Ellsworth sat down with Kris Hitesman and Mindy Dahlquist to talk about uplifting contractors through associations. Mindy, who is the business development manager for TRA Snow and ...
Considering roofing as a career path
By Emma Peterson. Showcasing opportunities across the industry for the next generation looking to build their future. For many years now, there has been a significant push for young people to strive for higher learning – that earning a college degree is necessary to build skills that will help them ...
Building smarter, safer roofing solutions
By Dani Sheehan. Take an in-depth look at how USG Securock® Brand supports its people and products through innovation, technology and contractor feedback. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with USG Securock® Brand VP of Gypsum Materials Anson Johnson and Director of Manufacturing ...
APOC makes it easy
By Emma Peterson. Learn how APOC goes above and beyond for their contractors. In a new Roofing Road Trips® episode, Karen Edwards sat down with Anthony Martin to talk about how APOC, an ICP Group brand, works to help contractors succeed both on and off the roof. Anthony is the ...
Upselling is about more than profits
By Emma Peterson. How upselling your customers with premium products can help them spend their money smarter. When we hear the term upselling, often it conjures an image of a salesperson who pressures you and won’t take no for an answer. But this negative connotation does not fully encapsulate what ...
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