Expert Conversations
Catching up with one of the industry’s oldest coatings associations
By Emma Peterson. As the market demand for coatings continues to rise, take a moment to hear insights from RCMA members who have been there since the beginning! In the last decade, the interest in roof coatings has accelerated rapidly across the building industries. Chris Huettig, the current president of ...
Training your way to the top
By Emma Peterson. John Kenney shares how training and education are crucial for project manager success in the roofing industry. Everyone knows the importance of proper training for your team on the roof, but it’s equally important for the crew members working from the office. In this episode of Roofing Road Trips®, ...
De las luchas al éxito: Cómo los contratistas latinos están encontrando el éxito a través de la conexión y la comunidad
Por Emma Peterson. Los espacios de habla hispana están creando una red nacional de apoyo y oportunidades para los contratistas latinos. En este seminario web de Coffee Conversations, Heidi J. Ellsworth se sentó a conversar con Amparo y su hija Jaqueline (Jackie) Sancen de Latinos En Roofing, junto con Itzel Najera de ...
Why roofers should care about snow retention
By Emma Peterson. Learn from expert Mindy Dahlquist about how snow retention protects people and property. In a new episode of Roofing Road Trips®, Mindy Dahlquist from TRA Snow and Sun stopped by to talk to Karen Edwards about how important it is for roofing professionals to understand snow retention. Mindy, who ...
Addressing the challenges of talent acquisition
By Dani Sheehan. From rethinking recruitment to leveraging the right partnerships, Chris’s approach will help you take a step toward winning the war for talent in the roofing industry. Labor shortages are a pressing challenge across industries, and roofing is no exception. In a recent episode of our Contractor Outlook Newscast, workforce ...
The journey to Austria: Training for a global competition
By Emma Peterson. Hear how the three teams competing for the U.S. at IFD’s World Championship of Young Roofer prepared! In November 2024, the International Federation for the Roofing Trades (IFD) hosted their 29th World Championship of Young Roofer and 72nd IFD Congress in Innsbruck, Austria. And, for the first time, the ...
Meet SlopeShield SA, your new favorite moisture management solution
By Emma Peterson. This innovative membrane took six years of research and development, and it was well worth the wait! Every contractor knows that moisture getting into the structure of your project is a nightmare. If you discover it while working, you have to find a way to air it out before ...
Building stronger collaborations in roofing
By Jessica Bravo. Learn about the role of ongoing conversation in collaboration between roofing contractors and consultants. In an episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with the now retired Ron Harriman, from Benchmark to discuss the evolving relationship between roofing contractors and consultants. ...
Long-term marketing strategies
By Emma Peterson. Five key ways to create a strong marketing foundation for your roofing company. In the marketing world, trends can be incredible tools (and fun ones at that) that help raise awareness of your brand, but they’re all ultimately temporary. ABC Supply’s Jacqui Brueggeman explained, “When you look at marketing, ...
La voz de los Latinos en International Roofing Expo (IRE) 2025
Por Jessica Bravo. Expertas destacan oportunidades, networking y crecimiento en IRE. La emoción por la próxima International Roofing Expo (IRE) 2025 en San Antonio está en su punto más alto, especialmente para la comunidad hispana. En este episodio de La Voz de los Ruferos, Itzel Najera conversa con Amparo Sancen, fundadora de ...
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