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Expert Conversations
The devil’s in the metal details
By Evelyn Witterholt. Why the details matter so much when it comes to restoring metal roofing systems. Looking at a commercial metal roof (the type you see on warehouses and industrial buildings), it might appear simple at first – especially for standing seam systems that, at first glance, look ...
We’d rather hear about the battles than learn you lost a war
By Emma Peterson. Roofing professionals share insight into the importance of mental health awareness and care in the industry. If you didn’t know, May was mental health awareness month in the United States! Mental health is a key issue in our industry, with construction having the second-highest suicide rate ...
Shaping the future of roofing resilience
By Jenny Yu. RICOWI’s investigations continue to influence roofing codes, standards and installation practices nationwide. The recent Roofing Industry Committee on Weather Issues Inc. (RICOWI) Spring 2026 Conference in Sacramento reinforced the organization’s growing role in advancing roofing resilience, technical research, and code development across the industry. In this ...
The basics of roofing employment law
By Emma Peterson. Employment attorney Benjamin Briggs answers common roofing labor classification questions. Recently, Benjamin Briggs of Adams and Reese stopped by The Coffee Shops™ for an episode of Roofing Road Trips®. Benjamin is a board-certified labor and employment attorney with over a decade of experience helping roofers navigate employment ...
Futureproofing through partnership
By Dani Sheehan. Stronger supply chains start with stronger partnerships — know what’s happening behind the scenes to stay ahead. Every material tells a story – where it came from, how it arrived at the jobsite and what it took to get it there on time. And behind each shipment ...
The restoration advantage: How manufacturers help contractors succeed
By Dani Sheehan. As restoration continues to grow, contractors increasingly rely on manufacturers not just for products, but for expertise, training and partnership. Today's restoration projects require technical expertise, accurate roof evaluations, strong sales conversations and a deep understanding of building performance. To help contractors meet those demands, manufacturers are ...
Navigating a new normal
By Emma Peterson. How contractors and manufactures can handle long-term uncertainty and instability. For the last few years, it seems like we are in a cycle of uncertainty and instability, whether that be on the geopolitical stage or local. And as 2026 continues in this trend, it ...
Daylighting supports smarter metal building design
By Jesse Sanchez. Natural light, improved efficiency and easier installation are helping contractors bring more value to modern metal buildings. On this episode of MetalTalk™, Karen Edwards spoke with Brian Grohe, director of commercial sales for North America at Velux®, about daylighting in modern metal buildings. As metal buildings continue ...
The composite advantage
By Emma Peterson. Inside Tapco’s roofing systems and their performance advantages. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth got the chance to talk to Mike Winter from Tapco Roofing Products about how their tile and shake products offer the perfect combination of aesthetics and durability. Tapco’s ...
Roof rejuvenation's hardest problem isn't selling. It's finding the right roof.
By The Coffee Shops™. Lead lists were built for replacement. Rejuvenators need something different. Most lead lists in roofing were built for one thing: replacement. The roof is shot, the homeowner is shopping, the contractor closes. Rejuvenation works nothing like that. A rejuvenator needs an asphalt shingle roof somewhere ...
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