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Expert Conversations
Three generations of roofing success
By Jenny Yu. Aetna Roofing Corporation continues to grow in the Northeast while preparing the next generation of leadership. Nearly 60 years after its founding, Aetna Roofing Corporation continues to build on its family legacy while preparing for the future under third-generation leadership. In a recent episode of Roofing ...
New workforce initiative aims to strengthen roofing's talent pipeline
By Jenny Yu. Owens Corning and Futures Inc. team up to create the Roofing Career Network: the first standardized workforce development system for roofing nationwide. The roofing industry continues to grapple with a persistent workforce shortage, prompting manufacturers, contractors and industry partners to rethink how they attract and develop talent. ...
The state of roofing halfway through 2026
By Emma Peterson. Trent Cotney shares both his long- and short-term thoughts about the current state of the industry. Trent Cotney recently stopped by The Coffee Shops™ for a new episode of Roofing Road Trips® all about what’s new in the industry. Trent is a partner at Adams and ...
Global innovation, local connection
By Dani Sheehan. USG Securock® Brand is innovating faster, connecting deeper with contractors and leveraging its global partnership with Knauf to bring next-generation roofing products to market. The roofing industry continuously faces evolving weather patterns, tougher performance standards and rising expectations from building owners. In a recent episode of Roofing ...
Winning and learning: How a culture of continuous education can address workforce challenges
By Jenny Yu. The Malco Group highlights training and mentorship as essential to addressing the industry's labor shortage. Nobody in the industry gets to where they are alone, and with an ongoing labor shortage, participating in hands-on mentorship and training programs are more important than ever. In a recent ...
Word of mouth still works – It just looks different
By Emma Peterson. Angi’s co-founder stops by for a conversation about how contractors can build trust and generate leads in a digital world. Before the advent of the Internet, word of mouth was one of the best ways to find new business as hearing another person’s positive experience is ...
Marketing y aprendizaje
Por Jessica Bravo. Lee el artículo para aprender cómo el marketing y la educación continua ayudan a fortalecer un negocio de roofing y mantenerse competitivo en la industria. En un episodio de La Voz de los Ruferos, Jessica Bravo conversó con Jason Jimenez, de Gasper Roofing, sobre la importancia ...
Why contractors are getting involved
By The Coffee Shops™. Experts discuss RCMA’s role in the industry and the value of contractor participation. In the field, contractors consistently navigate evolving codes, technical standards, product innovation and legislative changes. Staying competitive requires access to reliable education, industry advocacy and collaboration with peers across the market. For Chris ...
Van Mark’s game-changing metal bending products
By Emma Peterson. Discover how customer-driven design has fueled 60 years of success in metal bending technology. Since their founding over 60 years ago, Van Mark Products has worked to develop portable bending brakes that not only produce quality bends, but also serve the evolving needs of contractors in ...
Build a brand that stays top of mind and top of the Google search list
By Jenny Yu. Roofing professionals share strategies for adapting to changing homeowner behavior and digital marketing trends. With rising lead generation costs, constant Google algorithm updates and increasing competition for homeowner attention, roofing contractors are being forced to rethink how they build long-term growth. In a recent Coffee Conversations® ...
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