Expert Conversations
Helping contractors keep pace with the industry
By Emma Peterson. ABC Supply provides roofing professionals with the tools to stay informed and leverage new technologies without disrupting their day-to-day operations. Our world moves fast; the rapid development of artificial intelligence (AI) in the last few years is a prime example of this. And in a busy industry ...
The foundation of Duro-Last's success
By Emma Peterson. For nearly five decades, Duro-Last has built its business around listening to contractors and building solutions for their real-world challenges. These days, Duro-Last is a cornerstone of the roofing industry. However, they didn’t end up as an industry leader by chance. No, they built their brand and their business ...
Five modern marketing recommendations
By Emma Peterson. Allison Woslager talks about how contractors can plant marketing “seeds” in order to sow sales success. In today’s world of GPTs and other new technologies, it can be hard to figure out what the best way to reach customers is. Luckily, there are experts like Allison Woslager and the ...
Why ventilation impacts performance long after installation
By The Coffee Shops®. Contractors who address ventilation early can help reduce future issues while improving long-term roof performance. As homeowners increasingly view roofing as a complete system, attention naturally turns from sales conversations to long-term results. For contractors, proper ventilation is not simply about comfort. It can influence roof longevity, energy ...
Winning the sale starts before the first call
By The Coffee Shops®. Consumer expectations are reshaping how roofing contractors attract and qualify leads. The customer journey has changed dramatically, and roofing contractors are feeling the impact. During a recent Read Listen Watch® webinar hosted by Megan Ellsworth featuring Austin Rosenbaum of Demand IQ and SVP of Marketing at ...
Design details that help metal roofs perform for decades
By The Coffee Shops®. Proper planning for thermal movement, underlayments and penetrations can significantly improve long-term roof performance. After selecting the appropriate metal roofing system, successful projects depend on the details that support long-term performance. During one RLW webinar, Jeff Maderos of AEP SPAN highlighted several design considerations that can help contractors ...
The contractor-first approach to architectural metal
Contractors entering the architectural metal business need more than just equipment. The architectural sheet metal industry offers significant opportunities for contractors, but success depends on far more than purchasing the right equipment. In a recent MetalCast™ episode, Karen Edwards spoke with Ken McLaughlin of Carlisle Architectural Metals about how contractor partnerships ...
Expert insights that span the pond
By Emma Peterson. Although roofing practices and regional challenges vary around the world, John Kenney explains why the industry's fundamental goals remain the same and how contractors can benefit from sharing their experiences. In an episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with John Kenney of Cotney Consulting Group ...
Getting comfortable with coatings
By Emma Peterson. Helping crews understand both the why and how behind roof coatings can set the stage for stronger adoption and better installations. In a new episode of CoatingsCast™, Megan Ellsworth sat down with Lauren Begg for a discussion centered around helping crews build confidence with roof coatings. Lauren ...
Making your business the answer AI recommends
By The Coffee Shops®. Contractors can strengthen the trust signals that help homeowners and AI tools find, verify and choose them. Instead of relying only on a familiar list of search results, homeowners are increasingly asking AI for direct recommendations. The question for contractors is no longer only whether they rank. It ...
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