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Expert Conversations
How contractors can strengthen marketing with AI
By Jesse Sanchez. Allison Woslager explains how roofing contractors can improve visibility, build credibility and use artificial intelligence without losing authenticity. Artificial intelligence is changing how homeowners search for roofing contractors, but long-term marketing success still depends on trust, consistency and genuine expertise. Allison Woslager, founder of Integrity Marketing Group, ...
CRCA leaders highlight connection at national conference
By The Coffee Shops™ CRCA’s national conference gives roofing professionals a forum to exchange ideas and look ahead together. On a recent episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Stephane Poissant, Paul Forgues and Jason Campbell from the Canadian Roofing Contractors Association (CRCA) about the association’s National ...
Taking the helm
By Emma Peterson. Sherri Miles’ journey to leadership and her new role as the Roofing Alliance’s president. Recently, we had Sherri Miles of Miles Roofing on an episode of Roofing Road Trips® to talk about her roofing career. Her journey to becoming a contractor started even before she was born, ...
Choosing the best product for your next project
By Emma Peterson. How factors like climate and durability needs determine the best roofing solution. These days, there are so many different roofing products available on the market that it can be hard to know which one to use for each project. To learn about how to make the best ...
Roofing through uncertainty
By The Coffee Shops™. Industry leaders share how contractors can adapt to economic pressures while building stronger customer relationships. During the National Roofing Contractors Association (NRCA) mid-year meetings in Chicago, industry leaders gathered for a Read Listen Watch® (RLW) webinar to discuss a topic many contractors are facing in 2026: ...
Contractors help shape the next generation
By Jesse Sanchez. Dataforma is using contractor feedback and artificial intelligence to accelerate software development and expand tools for sales, service, production and maintenance. Contractor input is playing a central role in how Dataforma designs, tests and releases new software features. During this CoatingsTalk sponsored by Dataforma, Chief Executive Officer ...
Becoming a ROOFEREE
By Emma Peterson. Former basketball coach Trent Lovewell discusses the unlikely path that brought him to roofing and helped create the ROOFEREES brand. For the last 26 years, Trent Lovewell has worked with Weatherguard, Inc., an Omaha-based company and home of the ROOFEREES. Who exactly are the ROOFEREES? To answer ...
Una colaboración que nos complementa muy bien
Por Jessica Bravo. SRS Para Latinos y RoofersCoffeeShop En Español es una alianza que sigue creciendo. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Stephany Hernandez, de SRS Para Latinos, sobre la colaboración entre SRS Para Latinos y RoofersCoffeeShop En Español durante los últimos cinco ...
Four decades of insight into roofing safety
By Emma Peterson. The hidden dangers of roof degradation and the importance of building awareness, prevention and safety culture. In one of our newest episodes of Roofing Road Trips®, Megan Ellsworth hosted Gary Walpole from National Federation of Roofing Contractors (NFRC) for a discussion about safety in the roofing trade. ...
Cool Roof Rating Council expands resources and industry engagement
By The Coffee Shops™. New tools, updated programs and a reimagined conference are helping make cool roofing information more accessible across the industry. The Cool Roof Rating Council (CRRC) is broadening how it serves roofing professionals through updated rating programs, expanded educational resources and a new approach to industry collaboration. ...
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