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Expert Conversations
E-commerce moves from theory to execution in roofing sales
By Jesse Sanchez. Roofing contractors are using ROOFLE-powered digital storefronts to deliver instant pricing and online proposals while simultaneously keeping selling flexible. Integrating e-commerce into roofing business practices is no longer a hypothetical. In this episode of Roofing Road Trips® hosted by Heidi J. Ellsworth, ROOFLE leaders Travis Harvego and ...
METALCON delivers on training, community impact and metal-focused education
By Jenny Yu. The show’s growth in technical education and charitable outreach demonstrates why it remains a cornerstone event for the metal construction industry. Another successful METALCON is in the books, and the conversations leading up to the event offered valuable insight into why the show continues to resonate with ...
Driving the evolution of roof restoration
By Dani Sheehan. Roof restoration has evolved into a strategic solution shaped by performance, cost and owner expectations. Roof restoration has reached a turning point. What was once viewed as a temporary fix or value-engineered alternative is now a strategically determined solution that is reshaping how contractors, specifiers and building ...
Time flies: Celebrating 10 years of NWIR and 7 years of RRT
By Emma Peterson. Join us for a walk down memory lane with Jennifer Stone, founder of National Women in Roofing and our first ever Roofing Road Trips® guest! In a new episode of Roofing Road Trips® (RRT), host Heidi J. Ellsworth sat down with Jennifer Stone of Tremco for a ...
Manufacturer reps: More engaged than ever
By Jenny Yu. Two industry veterans discuss the evolving role of manufacturer representatives in today’s technological landscape. Manufacturer representatives have long served as a vital link between manufacturers, distributors and contractors. In a recent Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Jim Rizzo of PermaBond and Randy ...
A roofing company built by people who stayed
By Jesse Sanchez. The conversation starts the way it always has, with memory before momentum and laughter before credentials. There is a particular sound to people who have known each other for a long time. It is relaxed. Unrushed. A little teasing, a little reverence. That sound opens this episode ...
When a roof starts to look like memory instead of material
By Jesse Sanchez. In the quiet evolution of synthetic roofing, the first change was not performance but perception. This Roofing Road Trips® conversation opens with excitement, but it carries something older underneath it: the long suspicion that if a roof is synthetic, it must be pretending to be something it ...
Setting the record straight on roof coatings
By Jenny Yu. Industry leaders explain why long-term success depends on treating coatings as a complete roofing system. In a recent CoatingsCoffeeShop® Coffee Conversations®, sponsored by H.B. Fuller, Megan Ellsworth spoke with Mike Kintop, senior product manager at H.B. Fuller, and Chelsea Oesch, marketing director for TRI-BUILT® at QXO, ...
From problem solving to industry standard
By Jesse Sanchez. A contractor-led idea grew into a widely trusted retrofit approach by responding to real-world challenges and validating performance through decades of testing. In this episode of Roofing Road Trips®, Karen Edwards sat down with Dale Nelson, founder of Roof Hugger, to trace how a practical field challenge ...
Silicone vs. acrylic coatings
By Jesse Sanchez. Industry experts discuss how chemistry, climate and roof conditions influence coating selection. In this CoatingsTalk, a representative from MuleHide addressed a practical question contractors and building owners face on recover projects: When does silicone make sense and when is acrylic the better fit? Led by Megan Ellsworth, ...
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