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Expert Conversations
From corporate to contractor
By Jesse Sanchez. One industry leader shares the story of her unexpected leap into roofing and the birth of her female-led roofing company. When Wendy Marvin left a two-decade career at Kaiser Permanente to launch a roofing business with her ex-husband, she wasn’t chasing shingles, she was chasing integrity. “I ...
More than translation: Creating spaces for Hispanic contractors
By Emma Peterson. Learn how Pantera Pros and NAHICA are shaping the future of roofing by creating community spaces for Hispanic professionals. It’s Hispanic Heritage Month and to celebrate, The Coffee Shops™ hosted some Hispanic trailblazers who are driving innovation, empowering their communities and paving the way for future ...
How a roofing misstep sparked a retrofit revolution
By Jesse Sanchez. One contractor’s headache became an innovative solution, marking the beginning of Roof Hugger. When Dale Nelson set out to re-roof a modest 8,000-square-foot property in Florida in the early ’90s, he had no idea he was about to help launch an entirely new category of retrofit ...
Más que una traducción: Creando espacios para contratistas hispanos
Por Emma Peterson, traducido por Jessica Bravo. Descubre cómo Pantera Pros y NAHICA están moldeando el futuro del techado al crear espacios comunitarios para profesionales hispanos. Es el Mes de la Herencia Hispana y para celebrarlo, The Coffee Shops™ reunió a algunos pioneros hispanos que están impulsando la ...
Building client trust with property-centered roofing
By Jesse Sanchez. Building strong customer relationships starts with empathy and showing that each roofing project matters. In the world of commercial roofing, success doesn’t just come from flawless installations or fast repairs, it comes from treating each roof like it's your own. That was the core message from Jeanne ...
Shooting your shot
By Jenny Yu. Learn how one company got its start from recognizing a need and filling it. Have you ever had an idea for a product but figured somebody else had already made it? The story behind TUBOS is an example of how one person nurtured their idea into ...
3 C’s of onsite branding: Clarity, color, call to action
By Jenny Yu. Learn how to elevate trust, professionalism and brand awareness with Equipter’s newest feature. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Sam and Dave Beiler of Equipter to discuss a new feature to the Equipter 4000 that allows contractors to order the ...
Training built on relationships
By Dani Sheehan. With Progressive Materials, training is the start of a partnership built on trust, communication and shared success. In a recent episode of CoatingsCast®, Megan Ellsworth sat down with Jeff Romero, technical and education coordinator for Progressive Materials, to talk about how strong manufacturer-contractor relationships shape successful roof ...
The benefits of AWIP's loyalty dealer programs
By Jenny Yu. Explore the benefits of joining one of AWIP’s loyalty programs to help grow your business. With the rise of insulated metal panels (IMPs) in the construction industry, access to training and support is one sure way to have a competitive edge. In an episode of MetalCast, ...
Solar’s survival in times of uncertainty
By Jenny Yu. From tax credit changes to tariffs, S-5!’s director of strategy and market development highlights factors impacting the solar industry. With six years at S-5! and sixteen years of working in solar under his belt, Mark Gies was the perfect person to discuss the state of the ...
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