Expert Conversations
Building confidence with construction
By The Coffee Shops®. Hands-on trade education is giving young women the skills and confidence to see construction as a possible career path. Programs that introduce young people to construction can do far more than simply teach them how to use tools. In a recent Roofing Road Trips® episode, Megan Ellsworth spoke ...
Re-cover or re-roof? Making the right call
By Jesse Sanchez. Contractors and manufacturers discuss how roof condition, building needs, labor and system selection can shape the decision between a re-cover and complete tear-off. As aging commercial roofs reach the end of their warranties or service life, contractors and building owners are increasingly weighing whether a complete tear-off is necessary ...
Building freedom through post-frame design
By The Coffee Shops®. One builder's journey shows how education, lifestyle goals and smarter planning continue to drive interest in post-frame construction. As homeownership becomes increasingly complex, a growing number of prospective homebuyers are taking untraditional routes to owning a home. On a recent episode of MetalCast™ sponsored by Sherwin Williams, Karen ...
Building smarter roofers with expert training
By Emma Peterson. From field installation and project management to executive leadership, John Kenney brings a unique perspective to roofing education. This November, right before the holiday season begins, John Kenney, the CEO of Cotney Consulting Group, will be hosting a two-day live classroom training workshop. This workshop, which runs ...
La clave para atraer y retener talento en roofing
Por The Coffee Shops®. Tremco nos explica por qué el desarrollo de empleados es clave para el futuro del roofing. En un episodio de La Voz de los Ruferos, Jessica Bravo conversó con Lorna Rojas de Tremco sobre la importancia del reclutamiento en la industria del roofing. Durante la ...
How global connection makes the entire roofing industry stronger
By Emma Peterson. The launch of RoofersCoffeeShop.global creates a dedicated place for roofers around the world to share ideas, innovations and experiences with each other. In a special first episode of the Global Roofing Road Trips® podcast, Heidi J. Ellsworth sits down with Gary Howes of The Durable Slate Company to discuss ...
Turning digital advertising into measurable roofing results
By Jesse Sanchez. Better attribution can help roofing contractors understand which marketing investments are creating customers, revenue and opportunities for future growth. Roofing contractors have more ways than ever to reach potential customers digitally, but determining which advertising efforts actually contribute to profitable jobs can be much more difficult. On this episode ...
How smarter field fabrication improves productivity and quality
By The Coffee Shops®. Purpose-built cutting and bending tools allow crews to adapt to job-site conditions, address labor challenges and deliver consistent results. Metal contractors, fabricators and installers are being asked to accomplish more with fewer people while maintaining the craftsmanship building owners expect. In an upcoming MetalTalk™ episode on ...
Roofing training that goes beyond the classroom
By Emma Peterson. This CoatingsTalk™ episode takes you inside the Polyschool program to explore how practical training experiences help roofing professionals develop lasting skills and confidence. The CoatingsCoffeeShop® crew is heading to Florida on October 28, 2026, for a special CoatingsTalk™ recorded live from the Polyglass Polyschool facility! This on-site ...
Connect digital ad spend to real roofing revenue
By Jesse Sanchez. An upcoming webinar explores how roofing and home services contractors can use offline attribution to connect digital marketing activity with customers, revenue and high-value jobs. Rising lead costs and wasted advertising spend can make it difficult for roofing contractors to understand which marketing efforts are actually producing ...
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