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Expert Conversations
Innovating with purpose
By Emma Peterson. Learn how Elevate develops products designed to address some of the biggest issues in roofing – labor and weather. Uncertainty has been the buzzword of the year when describing the state of the roofing industry. But even through this year’s tariff changes and policy shifts, two ...
Precision, productivity, possibility
By Jenny Yu. This live RLW webinar explores industry challenges, new technology and what’s ahead at METALCON 2025. Ready to discover the latest innovations shaping the future of metal roofing and construction? Don’t miss this RoofersCoffeeShop® ReadListenWatch® (RLW) webinar titled “Innovation in action: MetalForming and METALCON.” This special event ...
La iniciativa de GAF en el techado
Por Jessica Bravo. Aprende cómo GAF está transformando el futuro del techado para los contratistas Latinos. En un episodio de La Voz de los Ruferos, Alan Lopez habló sobre la iniciativa de Latinos In Roofing (LIR) de GAF. Compartió cómo esta iniciativa fomenta el crecimiento profesional, apoya la ...
Shaping the next generation of roofers
By Emma Peterson. Learn how the Roofing Alliance is elevating, educating and uniting roofing professionals across the country. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Greg Hudson and Alison LaValley to discuss the Roofing Alliance and its impact on the roofing industry. Greg, ...
A software fit for every roofer
By Jesse Sanchez. One contractor’s search for a truly all-in-one tool led to a surprising standout find. When Kim Baxter joined O’Hara’s Son Roofing (OSR), she was tasked with an ambitious goal: build a national service program nearly from scratch. But before she could do that, she had to tackle ...
Fluid-applied coatings: The future of roofing solutions
By Jesse Sanchez. With Storm Breaker™, BITEC shows how fluid-applied coatings give contractors a competitive edge by delivering reliable performance and responsive support that set them apart in a crowded market. Fluid-applied coatings continue to be a strategic offering, and according to Jon Feick, senior territory sales representative at BITEC®, ...
Impacting your workflow: How this one software is simplifying the metal sales process
By Anna Lockhart. Need a boost when it comes to leveling up your metal building sales and construction process? Look no further than this tech from Metal Sales. In a recent episode of the MetalCast™ podcast, host Karen Edwards sat down with Corey Lincoln, business development manager for Metal ...
Seal with confidence
By Dani Sheehan. Discover how Geocel helps you overcome common roof repair challenges with ease. In a recent episode of MetalCast™, Megan Ellsworth sat down with Jeff Hung from Geocel to talk about one of the most critical components of any roofing repair project: sealants. From patching a leak in ...
De Expo Contratista a NAHICA
Por Jessica Bravo. Transformando la industria con el poder de las conexiones en la construcción. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Sergio Terreros, presidente de National Hispanic Contractors Association (NAHICA), sobre el origen de la asociación, cómo surgió a partir de Expo ...
Es hora de hablar: Salud mental en la industria del techado
Por Jessica Bravo. Aprende como Level Up Consultants explora el poder de una conversación e iniciativas para la prevención del suicidio. En este episodio de La Voz de los Ruferos, Jessica Bravo conversa con Lorna Rojas de Level Up Consultants sobre el Mes Nacional de Prevención del Suicidio. Con ...
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