Expert Conversations
Giving back to build the next generation of roofers
By Jenny Yu. Volunteering, outreach and association involvement help strengthen company culture and expand the roofing talent pipeline. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Mindy Dahlquist, business development manager at TRA Snow and Sun, about the company’s involvement in the Let’s Build Construction ...
Looking at succession planning from both sides of the table
By Emma Peterson. John Kenney dives into considerations for professionals stepping into new roles of leadership and for those stepping back. Succession planning is a natural step for every business. In this special Affinity Webinar with John Kenney of Cotney Consulting Group, Heidi J. Ellsworth and Megan Ellsworth sit down ...
Putting a spotlight on the state of spray foam roofing
By Jesse Sanchez. General Coatings and NRCA dive into what makes spray foam roofing a practical solution for contractors. This episode of Coffee Conversations® took a close look at spray foam roofing’s role in modern roof systems and why it has been under-examined despite decades of proven performance. Sponsored by ...
Polyurethane coatings gain ground as durability demands rise
By Jesse Sanchez. UNIFLEX® outlines how polyurethane roof coatings are reshaping expectations around longevity performance and commercial roof protection. UNIFLEX® and Sherwin-Williams Roofing Solutions are making a case for polyurethane roof coatings as a high-performance option for commercial contractors. In this episode of Roofing Road Trips®, host Megan Ellsworth sat ...
A critical component of mass timber roofing
By Dani Sheehan. With its combination of durability, vapor permeability and compatibility with single-ply roof assemblies, SlopeShield® is a foundational element of mass timber roofing design. As mass timber becomes a preferred structural system for commercial and institutional projects, roofing contractors are encountering a new challenge at the core of ...
One contest, two incredible projects and countless pounds of snow stabilized
By Emma Peterson. Learn firsthand from award-winning contractors about the importance of snow retention. In a new Roofing Road Trips® episode, Karen Edwards sat down to discuss the 2025 “Show Us Our Snow Guards” contest sponsored by Rocky Mountain Snow Guards with Adrian Oliver, Josh Yandle and Brian Cross. 2025 ...
Beyond profit and loss
By Emma Peterson. Learn how to build a stronger financial foundation that will lead to long-term success. Managing a roofing business is hard work. Not only do you need to be an expert roofing contractor, but you also need to be a business professional. Balancing these two is a ...
Don’t let the roof’s edge be the weakest link
By Jenny Yu. From wind uplift to water intrusion, choosing the right edge metal is critical for roof performance and structural integrity. Edge metal may only account for a small portion of a roof’s total surface area, but its role in protecting the structure from wind uplift and water ...
How productivity technology is reshaping commercial contracting
By Jesse Sanchez. As contractors expand across states and service lines, Dataforma gives teams a scalable system that unifies documents, reporting, project data and field communication in real time. Commercial contractors are navigating larger footprints and more complex workflows than ever and Dataforma is positioning itself as a central system ...
Explora la dedicación y logística detrás de las inspecciones de techos
Por Jessica Bravo. Un día en la vida de una representante técnica: entre inspecciones, clima y largas distancias. En un episodio de La Voz de los Ruferos, Jessica Bravo conversa con Alejandra Mahecha Bader, de MuleHide, sobre su rol como representante técnica de campo en Florida, donde exploran ...
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