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Expert Conversations
Alcanzando metas dentro de la industria del roofing
Por Jessica Bravo. Descubre cómo el éxito en roofing comienza con las relaciones correctas. En un episodio de La Voz de los Ruferos, grabado en vivo desde el Business Building Workshops (BBW) en Chicago, Jessica Bravo habló con Leticia Zertuche sobre la importancia de construir relaciones sólidas con ...
From Vienna to Budapest: IFD brings the global roofing community together
By Emma Peterson. IFD President Dirk Bollwerk shares what attendees can expect from the new Connection Forum and the next World Championships of Young Roofer. As a global organization, the International Federation of the Roofing Trade (IFD) hosts events around the world. And their next two big events will ...
Giving homeowners another option before roof replacement
By Jesse Sanchez. RoofMaxx offers contractors a maintenance-focused approach designed to extend the service life of qualifying asphalt shingle roofs. On this episode of Roofing Road Trips®, host Karen Edwards spoke with Mike Feazel about the experiences that led him to establish RoofMaxx. After decades in roofing, Mike saw an ...
Meeting the expectations of speed and transparency
By Jesse Sanchez. Contractors can build early trust by giving homeowners useful information before the first sales conversation. During this Read Listen Watch® (RLW) webinar, Demand IQ’s Austin Rosenbaum and JobNimbus’ Marc Hansen discussed how digital buying habits are reshaping homeowners’ expectations. Consumers accustomed to immediate answers now bring those ...
Raising the standard for roofing in the Big Apple
By Anna Lockhart. Taking on roofing in one of the toughest cities in the world is no easy feat, but one roofer is finding success through tried and true processes: doing things the right way, always. In a recent episode of Stories From the Roof, host Megan Ellsworth sat ...
Vacuum insulated panels address constraints in complex reroofing projects
By Jenny Yu. As buildings undergo re-roof cycles, VIP technology offers a practical solution for achieving code compliance without major structural modifications. As building codes continue to demand higher thermal performance, roofing contractors are increasingly challenged to meet insulation requirements on existing structures that were never designed for today’s ...
Why Pride and inclusion matter in roofing
By Emma Peterson. Industry leaders explain why creating a culture of belonging benefits employees, companies and the future of roofing. June was Pride Month and here at The Coffee Shops™ we celebrated with a special Pride Month Coffee Conversations all about how roofing companies can create inclusive environments within their ...
Building a one-stop shop for homeowners
By Emma Peterson. Learn why contractors are diversifying their offerings and how the right supplier partnerships can make expansion easier. In a new Coffee Conversations® webinar, Heidi J. Ellsworth sat down with Josh Wilens, Alex Birnbaum and Kristina Hill to talk about how siding is no longer just an add-on ...
Bridging the gap between policy and practicality
By Emma Peterson. Gary Walpole discusses advocacy, legislation and the roofing industry. Roofing associations like National Federation of Roofing Contractors (NFRC) are critical to the success in advocating for the industry. To learn more about how these associations unify the industry into one collective voice, we sat down with ...
Finding technology that fits a commercial roofing business
By Jesse Sanchez. Successful technology adoption begins with understanding operational gaps and choosing a partner that knows commercial roofing. Technology can help commercial roofing contractors scale, but a platform must align with the company’s work, people and long-term goals. In an episode of Roofing Road Trips®, Aaron Weinstein, Terial co-founder ...
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