Our founders, brothers Mike and Todd Feazel, started a roofing business in 1988 and spent the next 25 years building it into one of the largest and most successful in the United States.

Entering the market at a time where changes in oil refining, reducing the amount of asphalt available, caused costs to skyrocket and shingle manufacturers to include less asphalt.

That meant less of the natural oils that give shingles the flexibility to withstand the elements over time. 

That is where Roof Maxx comes in, as a plant-based, non-toxic shingle oil completely safe for people, pets, property and the environment. Just one treatment can keep asphalt shingles going strong for another five years. And with treatments every five years, Roof Maxx can add up to 15 years of life to a roof. We’re proud to be reducing the amount of construction waste in landfills and supporting a greener future with every roof we treat.

Visit our website.

Become a Roof Maxx dealer!

Own a business that can thrive in any economy!

Educate customers about the product, make sure their roofs are in the right condition and perform light maintenance before applying Roof Maxx—a clean and easy process that takes a couple of hours, max.

• Capitalize on this rare low-cost, high-profit-margin opportunity.
• Secure your own protected territory—or multiple territories.
• Sell an all-natural, easy-to-apply product that saves customers thousands.
• Get up and running in just a month or two.

Learn more about becoming a Roof Maxx dealer.

How Roof Maxx works

Roof Maxx infuses shingles with a plant-based oil, reviving the shingle’s flexibility capabilities.

• Make shingles last: Roof Maxx adds up to 15 years to the lifespan of asphalt shingles that are unbroken and in good condition.
• Save money: Roof Maxx costs up to 80% less than the full cost of replacing a roof.
• Save time: The Roof Maxx treatment takes just a few hours, while roof replacement often takes a week or more.

Learn more about how Roof Maxx can work for you.

The science behind Roof Maxx

Roof Maxx uses a plant-derived oil made from recently commercialized Soy Methyl Ester Emulsion (SMEE) technology. This spray-on formula mimics the original petrochemical oils used in asphalt shingles and restores the critical oils lost due to weathering and age.

• Roof Maxx is sprayed directly onto aging shingles
• It penetrates through the granules into the asphalt layer
• Essential oil content is restored to improve shingle performance

Learn more about the science of Roof Maxx.