UP TO THE MINUTE
Attic Breeze
20 years, thousands of roofs and one initiative: Performance matters
By Emma Richardson. From Product to Partnership: The Evolution of Roof Performance Contractors today aren't just selling roofs, they're selling performance. Homeowners want solutions that improve efficiency, protect their investment and deliver lasting value. That's a very different conversation than the one many contractors were having 20 years ago. As ...
Look beyond the visible damage
By The Coffee Shops™. How a quick attic check can keep costly callbacks at a minimum. When storms arrive, roofing contractors often face an immediate surge in calls from homeowners seeking answers, inspections and repairs. Crews must move quickly as storm damage jobs stack up, but speed alone does not ...
Ventilation You Can Trust
Attic Breeze brings 20 years of experience to solar attic ventilation solutions designed for today’s roofing market. As contractors and homeowners look for products that support performance, energy efficiency and long-term reliability, Attic Breeze helps improve roof system outcomes by managing attic heat and moisture. Built with contractors in mind, ...
A new standard for long-term solar attic fan performance
By Attic Breeze. Attic Breeze advances with a construction-first approach designed to improve durability, performance and contractor confidence over time. In the solar attic ventilation category, product similarities can be misleading. Many units appear comparable during installation, but long-term performance tells a different story. Attic Breeze focuses on engineering that ...
Solar ventilation expands roofing value at IRE 2026
By Jesse Sanchez. Contractors explore active attic ventilation solutions that improve home performance and efficiency. At the 2026 International Roofing Expo (IRE) in Las Vegas, contractors are moving beyond traditional roofing systems in search of solutions that deliver measurable performance gains, extend roof lifespan and create clear differentiation in a ...
Solar-powered ventilation brings clarity to a complex attic challenge
By Jesse Sanchez. Attic Breeze examines how balanced airflow supports roof durability, energy efficiency and long-term performance. Ventilation remains one of the most misunderstood components of a roofing system, yet its impact reaches far beyond the attic. During this episode of Roofing Road Trips®, Adam Keithley, plant and operations ...
Why roofing color is the first exterior decision homeowners make
By Jesse Sanchez. Learn how roofing colors are shaping coordinated exterior choices and contractor consultations for 2026. Deciding on the color of a home’s roof is becoming the starting point for exterior design decisions as contractors and homeowners plan for 2026. This shift is reflected in how Attic Breeze is ...
Hybrid ventilation pushes contractors toward solar
By Jesse Sanchez. Roofing contractors examine passive and active ventilation as Attic Breeze guides attic performance expectations. Attic Breeze has become a familiar name among contractors looking to improve the consistency of attic airflow, and the rising focus on hybrid ventilation is giving the company even more visibility in the ...
Turning roofers into ventilation pros
By Jesse Sanchez. With twice-weekly sessions and hands-on support, Attic Breeze is reshaping how contractors approach attic airflow. If ventilation is one of the most misunderstood components of roofing, Attic Breeze is determined to change that, one training session at a time. “Every Tuesday and Friday we put on Best ...
Solar design tools bring clarity to attic cooling decisions
By Jesse Sanchez. A new interactive platform is reshaping how homeowners and contractors approach solar attic ventilation from selection through installation. In a market shaped by energy efficiency and home automation, Attic Breeze is strengthening its position with solar-powered attic fans and a digital design experience that puts decision-making directly ...
UP TO THE MINUTE