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Dataforma
New leadership, new vision: Putting contractors in the driver’s seat
By Jesse Sanchez. This leadership shift signals fresh energy, bold ideas and user-driven innovation. Dataforma’s signature event, PSU, is getting a major reboot in 2025 as a new leadership dynamic duo steps in. Brian Cook, recently named COO at Dataforma, and Tracey Donels, CEO of Service First Solutions, are now ...
Tackling roofing’s sales gap with integrated tools
By Jesse Sanchez. This sales module aims to streamline the full customer journey for commercial roofing contractors. In this Roofing Road Trips® podcast episode, Brian Cook of Dataforma revealed a bold step forward for the roofing tech company that could reshape how commercial contractors manage sales. While Dataforma has long ...
Dataforma PSU is back and we’re spicing things up!
Our annual conference is set for Thursday and Friday, November 13th and 14th, and we’re excited for both the location and the new agenda. Our event will be held at The Scottsdale Resort and Spa, Curio Collection by Hilton in wonderfully warm Scottsdale, Arizona. The resort has a spa, multiple dining ...
Dataforma promotes Brian Cook to Chief Operating Officer
The company recognizes his leadership and long-standing dedication to customer success. Dataforma, the leading provider of business management software for the roofing and contracting industries, has announced the promotion of Brian Cook to Chief Operating Officer (COO). Cook, who joined Dataforma as an account manager just two years after the ...
A software fit for every roofer
By Jesse Sanchez. One contractor’s search for a truly all-in-one tool led to a surprising standout find. When Kim Baxter joined O’Hara’s Son Roofing (OSR), she was tasked with an ambitious goal: build a national service program nearly from scratch. But before she could do that, she had to tackle ...
See you in Schaumburg!
By Emma Peterson. MRCA is hosting their annual conference and expo in Illinois this October! 2025 marks the 75th annual Midwest Roofing Contractors Association (MRCA)’s conference and expo! This year, the show will be hosted at the Renaissance Schaumburg Convention Center Hotel in Illinois from Tuesday, October 21, 2025, to ...
Tools that put roofers on top
By Dataforma. The right tech can turn daily chaos into organized, repeatable profit. In the roofing world, crews are juggling multiple projects, customers expect instant updates and deadlines can’t afford to slip. That’s where Dataforma’s construction project management tools come in, turning a messy stack of paperwork and endless phone ...
Global growth, local roots: Reshaping roofing operations
By Jesse Sanchez. National expansion fueled by seamless software integration and unified operations. O’Hara’s Son Roofing, better known as OSR, has seen growth most companies can only dream about, a consistent 40 percent increase year over year for the past five years. Now, with its national service program taking shape ...
Roofing software veteran makes bold push into project management
By Jesse Sanchez. After 22 years in the game, this company sets its sights on simplifying job site chaos, one feature at a time. In the noisy halls of the International Roofing Expo (IRE), where industry veterans and startups collide, one familiar name returned with a sharper edge this year. ...
Future focus: New tools and stronger customer focus
By Jesse Sanchez. This industry mainstay is pushing forward with fresh ideas and a renewed focus on what users need most. Software veteran Dataforma continues to prove that after 22 years, evolution is still its game. Founded in 2004, the project management platform tailored for contractors is making waves ...
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