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DaVinci Roofscapes
Kate Smith - Show Me the Colors
In this Roofing Road Trips® episode, Megan Ellsworth visits with color expert Kate Smith, president and chief color maven of Sensational Color, to explore how smart roof color choices boost curb appeal and help roofers close more composite roofing sales. Kate shares how her free one‑on‑one homeowner color consultations, “Top ...
Crystal Watterson and Trent Lovewell - Move Over Asphalt: Composite Roofing Grabbing Homeowner's Interest
In this episode of Roofing Road Trips®, Megan Ellsworth joins Crystal Watterson, CFO of Greater American Roofing, and Trent Lovewell, VP of sales and operations at Weatherguard, Inc., to break down the difference between virgin and recycled composite roofing. With years of experience, 30,000+ squares installed and award-winning projects under ...
Tools for Upselling Premium Products to Homeowners
In this RoofersCoffeeShop® Coffee Conversations, roofing professionals discuss how contractors can guide homeowners toward premium steep-slope roofing products by focusing on performance, durability, aesthetics and long-term value. Featuring insights from Mike Vaughn of DaVinci Roofscapes/Westlake Royal Roofing Solutions, Jake Daniels of Classic Construction & Consulting, Cody Raymond of Unified Steel/Westlake ...
Scott Kim and Brian Ricci - Building Business With HOA Projects
In this episode of Roofing Road Trips®, host Karen Edwards sits down with Scott Kim of WGM Contracting and Brian Ricci of Adco South Roofing as they share how contractors can successfully build and grow their business through HOA projects. Through their real-world experiences from both the East and West ...
Composite Roofing builds million-dollar businesses
In this Read Listen Watch® (RLW), Heidi J. Ellsworth sits down with Mike Heiland of Heiland Roofing and Exteriors, Andrew Prchal of Gunner Roofing, and Mark Pagel of DaVinci Roofscapes to explore how composite roofing is helping build their businesses into multi-million-dollar roofing companies. From new market entrants to long-standing ...
Selling Total Cost of Ownership to Property Owners
A new roof is a big investment. Roofers should be able to help both homeowners and commercial property owners account for the lifecycle of the materials they choose, durability and performance attributes, aesthetics over time and warranty to truly explain the total cost of ownership of a roof. In this RLW, ...
Gus Mokakos & Carlton Kohler - Tips for Working With HOAs
S6:E43 In this Roofing Road Trips®, Heidi J. Ellsworth talks with Gus Mokakos from DaVinci Roofscapes and Carlton Kohler of Elite Exteriors about gaining approval from homeowner’s associations for a roofing system that is not approved in the neighborhood’s covenants. They will share how they were able to successfully introduce the ...
Mike Vaughn & Landon Coggins - Expanding Your Product Offerings with Composites
S6:E28 In this episode of Roofing Road Trips®, Heidi J. Ellsworth welcomes Mike Vaughn from DaVinci Roofscapes and Landon Coggins from Apex Homes to talk about how contractors can build their businesses by adding composite roofing tiles to their product mix. They will share tips for success, how to determine which ...
Severe Weather Survivors: Synthetic Slate and Shake
Wildfires in Canada. Too much rain in some areas, drought conditions in other areas. Sweltering temperatures; plunging temperatures. The weather is a hot topic. For this RLW, we’ve gathered roofing experts to talk about how synthetic slate and shake roofing products not only survive, but can thrive, in today’s extreme ...
Mark McMillan and Randy Miller - How to get Composite Roofing Approved on Historical Projects
S5:E59 In this episode of Roofing Road Trips, Heidi J. Ellsworth welcomes Mark McMillan with Horn Brothers Roofing and Randy Miller with Allrite Home and Remodeling to talk about how they navigate the process of getting DaVinci composite slate and shakeroofing materials approved by historical preservation commissions when reroofing historical buildings. ...
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