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FORTIFIED by IBHS
Hurricanes are Coming! Have You Prepared Your Roof?
By IKO. How to protect your home from hurricane season. Unfortunately, there is no such thing as a hurricane-proof roof. Even a roof with cutting-edge technology cannot fully defend against a hurricane. As a homeowner, you will have to make sure your roof is properly prepared and maintained so it can protect ...
Top May Stories: Metal Roofing, Hurricane Season and Workplace Wellness
By Evelyn Witterholt, RCS Reporter. Here’s what’s trending on RoofersCoffeeShop®(RCS) this past month. Looking back at the most popular articles for the month of May, three of the top ten are all about metal roofing! The popularity of metal roofs is rising exponentially in the industry, so much so that ...
Hurricane Season Survival Guide
By Lauren White. Weather storm season 2022 and keep a roof over your heads with these tips. 2021 was a whirlwind year for hurricanes and tropical storms. Colorado State University (CSU) predicts that 2022 will also be an above-average hurricane season. These predictions are based on models that use 40 ...
Hurricane Season Survival Guide
By Lauren White, RCS Editor. Help your customers weather storm season 2022 and keep a roof over their heads with these tips. 2021 was a whirlwind year for hurricanes and tropical storms. Colorado State University (CSU) predicts that 2022 will also be an above-average hurricane season. These predictions are based ...
IKO Featured Podcasts on RoofersCoffeeShop®
By Colin Sheehan, RCS Reporter. Learn from a global leader in the roofing industry about marketing strategies, business building tools and more! From video marketing strategies to the importance of employee retention, IKO's featured podcasts on RoofersCoffeeShop continue to be must-listens for contractors interested in upping the performance of their businesses. The IKO ...
S2:E46 Fred Malik - Why You Should be a FORTIFIED Certified Roofer
By Colin Sheehan, RCS Reporter. Why a FORTIFIED certification can make you more appealing to potential customers. On this installment of Roofing Road Trips, Heidi J. Ellsworth chats with Fred Malik, the managing director for FORTIFIED programs at IBHS. Malik oversees the day-to-day operations of the FORTIFIED suite of programs, as well ...
S2:E46 Roofing Road Trips -Fred Malik- PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an interview with Fred Malik, of Fortified. You can read the interview below or listen to the podcast here. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within the trade. Listen ...
S2:E43 Jack Gottesman and Mark Zehnal- PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an interview with Jack Gottesman of IKO and Mark Zehnal of IBHS. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello and welcome to another Roofing Road Trips. This is Heidi Ellsworth, an RCS partner, and I ...
Taking Resilience Seriously
By Lauren White, RCS Reporter. Become FORTIFIED certified and ensure homes and buildings are built to withstand all that Mother Nature throws at them. On a 90-acre parcel of land in South Carolina is a state-of-the-art research facility complete with 105 fans that simulate wind speeds up to 130 mph and a ...
RoofersCoffeeShop® Welcomes the IBHS FORTIFIED Roof™ Program
The FORTIFIED Roof™ program was created to provide a set of resilient construction standards to strengthen roofs against natural disasters. RoofersCoffeeShop, the award-winning place where the industry meets for technology, information, and everyday business, is pleased to welcome FORTIFIED Roof. Based on decades of field and lab studies by the Insurance ...
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