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Heidi J. Ellsworth, President
May construction numbers show a building market moving in two directions
By Heidi J. Ellsworth. Residential softness, nonresidential strength and cost pressure are creating a complicated outlook for roofing contractors. The May construction numbers tell a story that roofing contractors should be watching closely. On one side of the market, residential construction continues to feel the weight of affordability challenges, elevated mortgage ...
Why seeing it in action matters: Making smarter decisions with a demo
By Heidi J. Ellsworth. Turning technology promises into confident business decisions. There’s no shortage of technology promising to help contractors work faster while reducing costs and improving accuracy. But when a new solution comes to your attention, it raises an important question: how do you really know if it will ...
Polymeric Exterior Products Association (PEPA) strengthens the future of exterior construction
By Heidi J. Ellsworth. Through workforce development, housing advocacy and practical jobsite resources, PEPA is helping contractors and manufacturers meet today’s challenges with confidence. The construction industry is moving through a time of change that is affecting contractors, manufacturers and the communities they serve. Workforce needs continue to shape business decisions, ...
MCA advances technical leadership, expands market opportunities and builds momentum for 2026
By Heidi J. Ellsworth. The MCA Summer Meeting will drive innovation, education and industry growth. As members of the Metal Construction Association (MCA) gather for their Summer Meeting, the conversations reflect an industry that continues to evolve with purpose. From technical education and market development to workforce recognition and major events, MCA ...
Building stronger roofing connections
By Heidi J. Ellsworth. As roofs take on a larger role in energy generation and rainwater management while supporting climate adaptation, partnerships between manufacturers, associations and contractors become increasingly important. As roofing professionals around the globe respond to higher expectations for building performance, international collaboration is becoming essential to a more ...
MCA advances technical leadership, expands market opportunities and builds momentum for 2026
By Heidi J. Ellsworth. The MCA Summer Meeting will drive innovation, education and industry growth. As members of the Metal Construction Association (MCA) gather for their Summer Meeting, the conversations reflect an industry that continues to evolve with purpose. From technical education and market development to workforce recognition and major events, MCA ...
Heidi J. Ellsworth joins NRCA’s Board of Directors and Roofing Alliance’s Board of Trustees
By Emma Peterson. Ellsworth shares that she is looking forward to helping guide strategy and advocacy for the roofing industry in these new roles! Since 1886, the National Roofing Contractors Association (NRCA) has advocated and support professionals across the construction industry through education, training and advocacy. NRCA operates through ...
RCMA highlights contractor opportunities, technical leadership and industry growth
By Heidi J. Ellsworth. RCMA is encouraging greater participation from contractors and industry professionals while reinforcing the value that coatings bring to building performance, sustainability and roof longevity. The Roof Coatings Manufacturers Association (RCMA) recently shared a strong message in their May newsletter, "RCMA's Latest in Roof Coatings!," of continued momentum across ...
Metal siding on the rise: How performance, data and design are reshaping exterior walls
By Heidi J. Ellsworth. Fire resistance, durability and design innovation are driving new demand. Metal siding is experiencing significant growth across residential and light commercial construction, and the reasons go far beyond aesthetics. In 2026, homeowners and contractors are increasingly choosing metal wall systems because they solve some of the ...
Workforce Pell Program could strengthen roofing’s workforce pipeline
By Heidi J. Ellsworth. New Workforce Pell Grants could help roofing contractors recruit, train and grow the next generation of skilled workers. A long-supported workforce initiative championed by the roofing industry is moving closer to reality and it could provide meaningful opportunities for contractors looking to build stronger crews for the ...
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