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Heidi J. Ellsworth, President
Cliff Johnson: A true MVP in the industry
By Heidi J. Ellsworth. The Roofing Alliance celebrates 2025 MVP winner Cliff Johnson, a respected figure in his community and the heart of his organization. The Roofing Alliance’s Most Valuable Player (MVP) Awards are among the highest honors in the roofing industry. Each year, these awards spotlight roofing professionals who lead with ...
Auburn University students demonstrate skill and teamwork at the 2025 Roofing Alliance Student Competition
By Heidi J. Ellsworth. Best Presenter recognition was awarded to Auburn student Arjun Varadhan. The Auburn University team impressed attendees at the 2025 Roofing Alliance Construction Management Student Competition, bringing strong teamwork, passion and real-world construction skills to one of the roofing industry’s most important educational events. The team brought ...
Support the future of roofing with the Davis Memorial Foundation
By Heidi J. Ellsworth. Participation and donations at the 2025 Davis Memorial Foundation Golf & Clays Tournaments and auction make a difference. The countdown is on for the 2025 Davis Memorial Foundation Golf and Clays Tournaments, and your support is needed now more than ever. These two signature events raise essential ...
Clemson University students take third place at the 2025 Roofing Alliance Student Competition
By Heidi J. Ellsworth. Skills, confidence and lifelong industry connections define a successful competition. Clemson University made a strong impression at the 2025 Roofing Alliance Construction Management Student Competition with a third-place win. Bringing passion, teamwork and determination to one of the industry's most important student events, they were able ...
Bradley University students shine in the 2025 Roofing Alliance Student Competition
By Heidi J. Ellsworth. Students share the importance of culture in the next generation of roofing. The energy was electric at the 2025 International Roofing Expo (IRE) as the Bradley University team was interviewed and shared their story about the Roofing Alliance Construction Management Student Competition. Although the team did ...
The foundation of the industry
By Heidi J. Ellsworth. The Roofing Alliance continues to lead the industry. After attending the National Roofing Contractors Association (NRCA) last week, I left once again thinking about how much the NRCA and its foundation, the Roofing Alliance, do for the industry. If you are not aware of what the ...
Legal Updates and Open Q&A with Trent Cotney
In this Coffee Conversations, Heidi J. Ellsworth sits down with Trent Cotney of Adams & Reese for a powerful and candid discussion on the latest legal issues impacting the roofing and construction industries. From evolving tariffs and immigration policies to regulatory changes and emerging legal cases, this “Power Hour” gives ...
National Roofing Contractors Association continues to elevate
By Heidi J. Ellsworth. The mid-year meetings of the NRCA provide solutions and direction for the industry. The National Roofing Contractors Association (NRCA) continues to lead the way in bringing the roofing industry together. During its 2025 Midyear Meetings, the NRCA welcomed roofing professionals from across the country and around the globe ...
Top May articles: Insights from industry leaders and exciting product overviews
By Emma Peterson. Explore the top ten May articles from The Coffee Shops™! This past month we saw a variety of articles make it onto our top ten list! From sharing heartwarming stories about brands giving back to their communities to informational articles about products and industry shifts, here at ...
University of North Florida competes in Roofing Alliance 2025 Student Competition
By Heidi J. Ellsworth. The all-women team receives Best Presenter award. At the 2025 International Roofing Expo (IRE), an all-women team from the University of North Florida proudly competed in the Roofing Alliance’s 2025 Construction Management Student Competition and took home a best presenter award. The excitement surrounding this first-ever ...
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