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IRE – International Roofing Expo
OneDek: The evolution of traditional roofing
By Jenny Yu. All Weather Insulated Panels highlights speed, simplicity and structural benefits at IRE 2026. At the 2026 International Roofing Expo, All Weather Insulated Panels (AWIP) made a statement with a two-story booth showcasing its engineered roofing system, OneDek®. Lauren White of The Coffee Shops™ had the opportunity ...
How ServiceTitan is helping roofers streamline operations
By Jesse Sanchez. Why roofing contractors are moving toward a single end-to-end platform and how Atlas AI is designed to turn unified data into measurable business insight. Roofing contractors are not looking to add more technology to their operations just for the sake of it. They are looking for smarter ...
Data, trends and peak performance
By Jenny Yu. JobNimbus shares how their team is using data to anticipate trends and empower roofing contractors. At the 2026 International Roofing Expo, Lauren White from The Coffee Shops™ had a chance to chat with Mitch Woodward of JobNimbus at the company’s booth. The two discussed how the ...
More than just a roof
By Emma Peterson. Exploring the three pillars that guide the Owens Corning brand. Recently, our team had the chance to talk to Jessica Greer, the brand strategy leader for Owens Corning’s roof division. In our discussion, she dove into what Owens Corning’s adage, more than just a roof, means in ...
40 years shaped by contractor feedback
By Jesse Sanchez. How contractor input drove one manufacturer’s expansion into a complete roofing systems provider. At the International Roofing Expo (IRE) in Las Vegas, BITEC® marked its 40th anniversary with a clear message: its growth from a modified bitumen producer to a full systems manufacturer has been driven by ...
Friendly competition and education draw crowds at IRE 2026
By Jenny Yu. Sika highlighted coatings, restoration systems and contractor training while engaging with attendees on the show floor. The 2026 International Roofing Expo brought together roofing professionals from across the world, and Sika Roofing & Waterproofing used the opportunity to showcase its wide range of building protection solutions ...
A simple fix for leaky pipe penetrations
By Jesse Sanchez. How this contractor-designed rubber pipe collar continues to solve a common roofing problem across new construction and repair projects. Live from the International Roofing Expo (IRE) in Las Vegas, Karen Edwards welcomed Wil-Mar Products representatives Stuart Pendleton and Michael Bothman to The Coffee Shops™ Sound Stage sponsored ...
AI agents reshape workflow efficiency in commercial roofing
By Jesse Sanchez. A closer look at how automation tools are helping contractors scale operations without replacing the human element. As labor constraints tighten and project demands grow more complex, commercial roofing contractors are under increasing pressure to operate with greater precision and efficiency. In response, technology providers are introducing ...
New tools aim to simplify roofing jobs and cleanup
By Jesse Sanchez. Learn how new roofing tools improve efficiency, reduce jobsite risks and streamline cleanup for contractors. At the 2026 International Roofing Expo (IRE), contractors gathered to explore solutions that address one of the industry’s most persistent challenges; balancing efficiency with jobsite safety and cleanliness. During a ...
Preparing your roofing business for a stronger exit
By Jesse Sanchez. How early planning and strategic preparation can significantly increase business value when it’s time to sell. For roofing contractors, the strength of an exit often depends on the level of preparation done before a sale is even on the table. Many owners spend decades focused on production, ...
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