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IRE – International Roofing Expo
Business-in-a-box for metal roofing
By Jenny Yu. Sherwin-Williams leaders explain how their MetalVue and Roofing Passport tools are helping contractors sell more metal with confidence. At the 2026 International Roofing Expo, The Coffee Shops™ stopped by the Sherwin-Williams booth to learn more about its MetalVue program acts to remove barriers to entry for ...
Education and engagement at IRE 2026
By Jenny Yu. TRA Snow and Sun leaders discuss contractor conversations, booth activities and plans for the year ahead. TRA Snow and Sun has kicked off 2026 with a busy schedule, including a stop at the 2026 International Roofing Expo (IRE)! Ben Anderson, head of operations, and Mindy Dahlquist, ...
From coatings to the complete building envelope
By Dani Sheehan. For contractors navigating higher performance expectations in a competitive environment, ASC Building Materials is evolving with a contractor-first mindset to help you expand your offerings. ASC Building Materials’ story begins with coatings, but it doesn’t end there. In a live soundstage interview at the International Roofing Expo ...
A total-solution package for trade pros
By Jenny Yu. The Malco Group brought all of their brands to IRE, showcasing their commitment to ongoing innovation in the industry. The 2026 International Roofing Expo in Las Vegas marked a turning point for many brands as thousands of contractors, manufacturers and distributors met on the trade show ...
Innovations from APOC at IRE 2026
By Emma Peterson. A look at APOC's new products and programs designed to strengthen contractor success. At the 2026 International Roofing Expo (IRE), our crew from The Coffee Shops™ had the opportunity to host a live soundstage in the lobby (shoutout to our friends at SRS Distribution who sponsored ...
Donde la comunidad, la confianza y la conexión fueron protagonistas
Donde la comunidad, la confianza y la conexión fueron protagonistas Desde momentos de crecimiento personal hasta poderosos recordatorios de por qué las relaciones importan, nuestro equipo vivió IRE como una celebración del progreso, tanto individual como colectivo. Las ferias del roofing a menudo se miden por los pies cuadrados, los ...
Febrero vino y se fue: Aquí esta lo mejor del mes
Por Jessica Bravo. ¡Descubre los temas más leídos durante el mes más corto! Como ya se sabía, RoofersCoffeeShop y SRS Para Latinos le dieron con todo en IRE 2026. Realizaron entrevistas con lideres de la industria, con personas que inspiran, presentadores que marcan el camino, embajadoras que trabajan con pasión ...
Where community, confidence and connection took center stage
From moments of personal growth to powerful reminders of why relationships matter, our crew experienced IRE as a celebration of progress, both individually and collectively. Trade shows are often measured by square footage, attendance numbers and new product launches. But for The Coffee Shops™ crew, the International Roofing Expo (IRE) ...
Sharing the industry’s stories, feeling the momentum
From packed aisles and live demonstrations to soundstage interviews and meaningful conversations, WOC 2026 showcased the innovation and heart of the industry. World of Concrete (WOC) 2026 defined the scale and energy of the construction trades coming together this year. Our crew had the unique opportunity to be present at ...
Innovation, education and the momentum moving the industry forward
Across the show floor, soundstage interviews and educational sessions, IRE 2026 made it clear that the roofing industry is not standing still. While community defines the heart of the International Roofing Expo (IRE), innovation defines its pace. From AI-driven tools and smarter products to immersive booths and hands-on demonstrations, our ...
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