John Kenney - RCS, MCS, CCS & OCS Influencer
Price vs. performance: Understanding roofing lifecycle value
CCS Influencer John Kenney says the key responsibility for contractors is helping building owners understand the difference between price and value. When building owners start evaluating roofing options, the conversation almost always begins with price. What does a coating system cost? What does a new single-ply roof cost? Those are fair ...
Operational readiness in a changing compliance environment
RCS Influencer John Kenney says the best way to support both office staff and field supervisors during compliance concerns is through clear standard operating procedures. Immigration compliance has become a topic many roofing contractors are paying closer attention to, and for good reason. The environment around labor documentation and jobsite ...
Turning social media into a real business driver
MCS Influencer John Kenney says the return on social media comes from influence rather than immediate transactions. Social media has become a regular part of how contractors present their work, but many companies still struggle with one basic question: Is it actually producing business? Posting photos of completed projects and jobsite ...
Fall hazards in everyday repairs
By John Kenney, Cotney Consulting Group. When crews stay alert and respect the hazards that hide in daily work, they reduce injuries, build trust and keep operations moving safely. When most people think of fall hazards, they picture roofs, scaffolds — elevated platforms. But for maintenance technicians, the most dangerous fall risks ...
Legal clarity = business stability
By Emma Peterson. Navigating a legal landscape that is growing more complex every day. In a new episode of From the Ground Up™, Karol Weyman got the chance to chat with John Kenney about navigating the legal world as a contractor. John is the CEO of Cotney Consulting Group ...
General construction safety principles: The core practices every outdoor trade should follow
By John Kenney, Cotney Consulting Group. Getting the fundamentals right is what separates disciplined contractors from the rest. Across the outdoor living industry, every contractor has their specialty — tile setting, hardscape, pool and spa, landscaping, lighting, sports surfaces, agronomics and general maintenance. Each trade has its own techniques, tools and ...
Mastering roofing sales through buyer psychology
By Jesse Sanchez. Understanding emotional drivers helps roofing professionals build trust, communicate value and close projects confidently. In a competitive and deeply personal trade, roofing contractors succeed by understanding why customers buy, not just what they buy. Insights shared by John Kenney of Cotney Consulting Group frame selling as a ...
What today’s outdoor contractors need in their technology toolbox
OCS Influencer John Kenney says the right tools help deliver efficiency, clarity and responsiveness in a competitive market. Tools and technology have long shaped how outdoor and pool contractors work, but the pace of change has accelerated. What used to be optional is quickly becoming expected, and contractors who adapt thoughtfully ...
From recruitment to retention: Advancing women in the metal industry
MCS Influencer John Kenney says male allies, strong leadership, thoughtful recruiting and practical policies all contribute to an environment where women can build long-term careers in metal construction. The conversation around women in metal construction has matured, and that’s a good thing. We’ve moved past whether women belong in the industry ...
From coating to membrane: What the shift means for roofing contractors
CCS Influencer John Kenney says that, in the right application, installed correctly and specified properly, coatings are becoming permanent solutions. The line between coatings and membranes has been blurring for several years, but now it’s crossing into a true shift. Fluid-applied systems are no longer viewed strictly as maintenance coatings ...
