Randy Chaffee - RCS & MCS Influencer
Color matters: What today’s customers want from a metal roof
Color matters. It shapes confidence. It shapes satisfaction. And when we guide homeowners toward the right choice, everybody wins. Walk any home show, scroll any contractor page, or stand in any distributor yard, and you’ll hear the same thing. Color matters. Homeowners care about it more than ever, and they’re coming ...
The next generation of roofing pros is already here — Are we ready?
By Randy Chaffee, Source One Marketing. The next generation isn’t here to erase what we've built — they’re here to continue the legacy. If you’ve been in this business for a while, you’ve probably noticed that the next generation isn’t coming. They’re already on the jobsite! They may not swing ...
In order to succeed, you have to grow
MCS Influencer Randy Chaffee says that one way to excel in the industry is by offering specialized services. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: ...
Metal roofing and sustainability: More than just a buzzword
By Randy Chaffee, Source One Marketing. Metal roofing proves that sustainability isn't just a slogan; it's performance and style that lasts. “Green” gets thrown around a lot these days. It’s on every label, brochure and website. But in the world of roofing, sustainability isn’t a marketing slogan. It’s a measurable fact. ...
Owning your identity
RCS Influencer Randy Chaffee says that, for smaller companies to compete, they need to embrace what they uniquely have to offer: community presence and genuine relationships. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing. You can read the interview below, listen ...
Metal roofing ain’t just a farm thing anymore
By Randy Chaffee, Source One Marketing. Now's the time to lean into metal roofing. I’ve been in the trenches of this industry long enough to remember when metal roofing was mostly a rural thing. Farm buildings, pole barns, maybe the occasional shed. Back then, if you told a homeowner they should ...
One new roof, two paydays: The power of proof
By Randy Chaffee, Source One Marketing. Don't just roof it. Prove it. Here at Source One Marketing, we want roofing contractors to understand that every new roof you install tells a story. Don’t let that story disappear the moment the crew packs up and the truck pulls away. That brand-new ...
Pick carefully — This could be the last roof you ever buy
By Randy Chaffee, Source One Marketing. With metal, you're not just selling a roof: you're selling long-term peace of mind. Here at Source One Marketing, we know that selling metal roofing isn’t about pushing panels — it’s about guiding customers through a sea of choices and showing them why value beats price ...
Sales aren’t dead — They just sometimes wear a toolbelt
By Randy Chaffee, Source One Marketing. You don’t need to "be in sales.” You just need to own the role you already play. Let’s clear something up. You don’t need to carry a briefcase to be in sales. You don’t need a quota, a CRM or never an ending “sales strategy ...
It all comes back to culture and mindset
RCS Influencer Randy Chaffee says there's a lot of room as business leaders in your community to lead the way towards sustainable, community-focused initiatives. Editor's note: The following is the transcript of a live interview with Randy Chaffee of Source One Marketing, LLC. You can read the interview below, listen to ...
