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Service First Solutions
Key takeaways from ServiceCon 2026
By Jessica Bravo. A look back at one of the top events for commercial roofing service professionals. From March 2–4, RoofersCoffeeShop® attended ServiceCon 2026 in Houston, Texas, an event dedicated to helping commercial roofing professionals strengthen and grow their service departments. Conversations with industry leaders Megan Ellsworth spoke with several ...
The case for dedicated roofing service departments
By Jenny Yu. Industry experts explain how service and maintenance departments lay the foundation for scalable roofing businesses. In a recent CoatingsTalk™, Megan Ellsworth spoke with Chris Huettig, vice president of technical services at KARNAK, and Tracey Donels, founder of Service First Solutions, to talk about the importance of ...
Service is the plan for 2026
By Jesse Sanchez. Revealing how disciplined processes and accountability turn roofing services from reactive work into a reliable growth engine. A new year has begun, and crews are stepping into the new year with winter jobs still in motion and unpredictable weather already shaping what comes next. On this episode ...
Finding efficiency in roof maintenance
By Jesse Sanchez. Learn how to build maintenance programs that protect roofs and strengthen operations. On January 28 at 11 a.m. PT/2 p.m. ET, Megan Ellsworth hosts a new CoatingsTalk™ with Chris Huettig of KARNAK and Tracey Donels of Service First Solutions. Together, they will explore how commercial roof maintenance ...
Why roofing service is surging
By Jesse Sanchez. From customer expectations to repeatable systems, panelists said service growth will favor contractors who build consistency in the field and clarity in the office. In an episode of Roofing Road Trips® recorded live at ServiceCon 2025, host Heidi J. Ellsworth moderated a panel discussion featuring Chad Westbrook ...
North Texas roofing professionals strike up holiday cheer!
By North Texas Roofing Contractors Association (NTRCA). NTRCA’s bowling event offered networking opportunities, friendly competition and seasonal festivities for attendees. The North Texas Roofing Contractors Association (NTRCA) brought the local industry together for a festive year-end celebration on December 11, 2025, hosting members and guests for a bowling social at ...
Putting peer learning at center stage
By Jesse Sanchez. Contractors trade practical insights in a setting built to turn quick conversations into real community and stronger service teams. Dataforma is putting its long-running PSU user conference squarely in the hands of the contractors who use the platform every day, with a 2025 event built around peer ...
New leadership, new vision: Putting contractors in the driver’s seat
By Jesse Sanchez. This leadership shift signals fresh energy, bold ideas and user-driven innovation. Dataforma’s signature event, PSU, is getting a major reboot in 2025 as a new leadership dynamic duo steps in. Brian Cook, recently named COO at Dataforma, and Tracey Donels, CEO of Service First Solutions, are now ...
Level up your business with service!
By Emma Peterson. Whether building a service department or strengthening the one you have, get started with Service First Solution’s workbook. Service in the roofing industry is more than just a department of your business — it offers a route to long-term growth for your company! But developing a ...
The power of peer groups
By Jesse Sanchez. Monthly calls, real-world tours and shared strategy help roofing leaders rethink how they run service departments. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Tracey Donels of Service First Solutions for an in-depth look at a tool many commercial roofing companies are ...
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