Wendy Marvin - RCS Influencer
When big jobs slow, move close to your customer
RCS Influencer Wendy Marvin suggests getting creative when business is slow. If your phone has been quieter lately, you’re not alone. Small roofing businesses are feeling the squeeze from every direction: material costs that won’t settle, insurance headaches, tighter lending and homeowners who are cautious with every dollar. Customer volatility is ...
Cash flow and why it matters
RCS Influencer Wendy Marvin suggests roofers consider a down payment to cover material costs Why full pipelines still strain finances A packed schedule can still leave you staring at a bank account that doesn't match it. I've experienced that exact disconnect, and after nineteen years I can tell you it's one ...
20 years of roofing
By Emma Peterson. Matrix Roofing and Home’s decades of success are a testament to the importance of community trust. In 2007, Matrix Roofing and Home was founded in Vancouver, Washington. Now, on the cusp of their 20-year-anniversary, we got to sit down with their founder and CEO, Wendy Marvin, for ...
The ripple effect
By Emma Peterson. How large geopolitics impact our industry and how contractors can overcome the challenges they present. Running a roofing company takes a lot of time and energy, making it easy to get caught up in your day-to-day operations and miss the larger shifts in the industry. To help ...
The importance of working with the right supplier
By Emma Peterson. Wendy Marvin explains how a strong roofer-supplier relationship is game changing. Roofing is a challenging business to succeed in, with contractors needing to navigate everything from insurance policies to evolving building codes and more. But one thing that can make it a little easier to operate as ...
Roofing through uncertainty
By The Coffee Shops™. Industry leaders share how contractors can adapt to economic pressures while building stronger customer relationships. During the National Roofing Contractors Association (NRCA) mid-year meetings in Chicago, industry leaders gathered for a Read Listen Watch® (RLW) webinar to discuss a topic many contractors are facing in 2026: ...
Roofing Technology Think Tank announces Brad Strawbridge as new board member
The board supports the RT3 mission and leads the organization in its efforts to educate and advance technology in the roofing industry. Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced Brad Strawbridge, founder & CEO of Capital City ...
Sustainability isn’t a coastal trend. It’s moving inland and it’s moving fast
RCS Influencer Wendy Marvin shares tips for entering the sustainability conversation. Let me be honest: The first time “embodied carbon” and “waste diversion targets,” came up in a pre-bid meeting, I smiled, nodded and quietly Googled it in my vehicle before heading back to the office. I know I’m not alone. Whether we ...
Insurance market volatility: What roofing owners need to know right now
RCS Influencer Wendy Marvin says roofing owners who will survive the next few years are the ones who treat insurance as a strategically managed necessity, not as an annual headache. If you own a roofing company and your insurance renewals have been making you cringe, welcome to the club. Market conditions ...
4 practical takeaways on what AI use looks like in practice
By The Coffee Shops™. From marketing to operations, AI is beginning to reshape how roofing companies work — but success depends on how it’s used. On the final morning of International Roofing Expo (IRE) 2026, a packed room of contractors, manufacturers and industry professionals gathered early for a timely conversation ...
UP TO THE MINUTE
