A new tech tool steals the show

By Jesse Sanchez. 

On the busy show floor, rising interests in AI solutions and a new launch from ROOFLE gave contractors plenty to talk about. 

ROOFLE used its recent appearance at the Western Roofing Expo to showcase growth and a new direction for its platform. The company’s presence stood out among other exhibitors on the trade show floor. Travis Harvego, ROOFLE co-founder and CEO, shared that the show is one of the most notable events out of the dozens of shows they attend each year.  

The Western Roofing Expo, hosted by the Western States Roofing Contractors Association, drew heavy crowds to their booth. Travis said his team saw record activity on the floor. He noted, “Here I think we have set records as far as numbers of signups and demos booked and meetings set.” 

Much of the conversations centered on technology. Attendees approached the ROOFLE booth with questions about where artificial intelligence fits into contractor workflows. “Everyone is talking about AI,” Travis said. “What’s the latest AI trends, what’s happening with AI, what’s the next greatest thing that I got to have within my business?” 

He added that contractors are becoming more serious about adopting new technology and now ask specific questions about texting, calling and automating customer communication. Alongside AI, Travis noted that labor challenges and training the next generation of roofers were also major themes in education sessions. 

ROOFLE’s biggest moment of the event came when they made the official public announcement of Contractor Loan Pro being launched as a standalone product. The financing tool was previously paired with Roof Quote Pro, but the company saw an opportunity to reach far beyond roofing. Travis explained, “Now it doesn’t matter if they’re in pools or if they’re in HVAC or whatever industry they’re in. They can now use our technology.” 

The move opens doors for ROOFLE to enter new markets and new events. According to Travis, industry interest was immediate. “Already we’ve gotten dozens and dozens of people wanting to book meetings with us to be able to see the new platform.” 

ROOFLE continues to position its tools as accessible, fast to adopt and ready for the broader home improvement sector. The Western Roofing Expo offered a visible stage for that shift and a strong response from contractors looking for practical solutions. 

Watch the full interview to learn more about how ROOFLE is helping contractors work smarter across industries!