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A simpler, smarter sales technology

A simpler, smarter sales technology
February 8, 2026 at 3:00 p.m.

By Dani Sheehan. 

Contractors want simplicity, visibility and tools that actually reflect how work happens in the field. NomoHub can help. 

Between lead tracking, canvassing, proposals, follow ups and material ordering, companies often find themselves juggling multiple tools that don’t always work well with each other. In a recent episode of Roofing Road Trips®, Karen Edwards sat down with Colin Armstrong, director of business development and revenue strategy at NomoHub, to explore how innovative software solutions are reshaping the daily operations of roofing contractors so that their technology stack is no longer a source of frustration. 

No missed opportunity 

“Nomo came from ‘No missed opportunity’,” Colin explained. “Originally, it was focused strictly on the sales aspect of things, ensuring that everybody that uses our tool set is making the most of every opportunity, and allowing Nomo to provide additional opportunities as well. We added Hub on the end of it because it really is a hub of different features and tools that help contractors make the most of every opportunity.” 

Many roofing companies have accumulated stacks of software over time that may or may not be loosely connected. Colin’s team has found that “A lot of contractors we speak to feel like they're juggling a wide variety of sometimes connected, but other times disconnected tools. And what we're seeing across the industry is a strong push towards simplicity.” NomoHub’s approach is to manage the entire sales and lead lifecycle from the first interaction with a homeowner through proposals, measurements and even material ordering. 

“We found that we were able to quickly find our way into this space and truly develop a platform that is really helping a lot of our clients,” Colin added. This kind of end-to-end visibility can mean fewer dropped leads, clearer accountability and more confidence in forecasting and growth.  

Built by listening to contractors 

Perhaps the most important differentiator is that NomoHub’s roadmap is driven by real conversations with their users. “We talk to both our clients and potential clients on a daily basis,” Colin emphasized. “There are many great companies out there that may focus on what needs they think are coming next, whereas we like to focus strictly on the conversations we're having, and we build upon what we're told is needed in this space.” 

The future of roofing technology is in platforms, like NomoHub, that reduce friction, replace disconnected systems and reflect how contractors operate each day.  

Listen to the full episode to hear more about how NomoHub is simplifying operations to help your company capture more opportunities and grow with confidence.

Learn more about NomoHub in their Coffee Shop Directory or on nomohub.com

 

About the author

Dani Sheehan

Dani is a writer for The Coffee Shops. When she's not writing or researching, she's exploring new hiking trails or teaching yoga classes.



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