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Expert Conversations
Building a camaraderie between roofers
By Emma Peterson. How associations build networking and community that helps roofing professionals grow. In a new Roofing Road Trips® episode, Heidi J. Ellsworth sat down with Kris Hitesman and Mindy Dahlquist to talk about uplifting contractors through associations. Mindy, who is the business development manager for TRA Snow and ...
Considering roofing as a career path
By Emma Peterson. Showcasing opportunities across the industry for the next generation looking to build their future. For many years now, there has been a significant push for young people to strive for higher learning – that earning a college degree is necessary to build skills that will help them ...
Building smarter, safer roofing solutions
By Dani Sheehan. Take an in-depth look at how USG Securock® Brand supports its people and products through innovation, technology and contractor feedback. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with USG Securock® Brand VP of Gypsum Materials Anson Johnson and Director of Manufacturing ...
APOC makes it easy
By Emma Peterson. Learn how APOC goes above and beyond for their contractors. In a new Roofing Road Trips® episode, Karen Edwards sat down with Anthony Martin to talk about how APOC, an ICP Group brand, works to help contractors succeed both on and off the roof. Anthony is the ...
Upselling is about more than profits
By Emma Peterson. How upselling your customers with premium products can help them spend their money smarter. When we hear the term upselling, often it conjures an image of a salesperson who pressures you and won’t take no for an answer. But this negative connotation does not fully encapsulate what ...
Breaking the stigma: Roofers in recovery are not alone
By Jenny Yu. Through meetings, fundraising and education, Roofers in Recovery brings resources and a community of support directly to roofing professionals. Mental health and addiction remain challenging topics in many trades, including roofing. Organizations like Roofers in Recovery are working to change that by creating support networks, hosting recovery ...
Building spaces for roofers
By Emma Peterson. From the first Roofers Exchange to the first roof museum, learn how people across the industry are building spaces for our community. Recently, Heidi J. Ellsworth had the opportunity to sit down with Donavan Morgan, founder of The Roof Museum and The Roof Gallery, and Vickie Sharples, ...
The right way to restore
By Anna Lockhart. Restoration work has gained traction across the roofing industry, and as more customers look to restoration work as an alternative to traditional roofing options, it’s time for contractors to learn how to get in on the action! In a recent episode of Roofing Road Trips®, Karen ...
Turning expensive leads into stronger conversions
By Jesse Sanchez. Dean Curtis of Ingage explains how contractors can use stronger content, branding and education to improve the in-home sales experience. As lead costs continue to rise, contractors are under more pressure to make every appointment count. In this episode of MetalTalk™, Karen Edwards spoke with Dean Curtis, ...
Bigger than red and blue
By Emma Peterson. Diving into how the NRCA advocates for the betterment of the roofing industry and our country, regardless of party lines. The National Roofing Contractors Association (NRCA)’s mission focuses on finding ways to support the success of roofing professionals across the United States. And one of the biggest ...
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