Celebrated Company Continues to Innovate

By Alec Doniger. 

After 40 years, it’s easy to see why ABC Supply has achieved such success. 

ABC Supply is the largest wholesaler of roofing in the U.S. The company recently celebrated their 40th anniversary, making them one of the longest-standing companies in the roofing industry. In Season 4, Episode 61 of Roofing Road Trips, Heidi J. Ellsworth asks Brad Messer how ABC Supply has grown into what it is today. In response, Brad speaks about their history of innovation and what it is they offer today. 

Brad has been involved in roofing since he was a high schooler, which means he understands how the industry changes. Technological innovations today are dramatically different than they were 40 years ago. There were no cell phones or personal computers of any kind.  What “technology” meant then is certainly not what it means now.  

“When I was a sales rep 17 years ago in this industry, it was pen and paper and it was paper invoices,” Brad recalls. Today, the tools we have at our fingertips allow for much more efficient business strategies. For ABC Supply, one of these strategies was launching their myABCsupply app. 

myABCsupply is a one-stop-shop for roofing contractors, available for handheld and desktop devices. The app takes advantage of modern computer technology, allowing contractors to measure project areas with their phone or tablet. 3D modeling is possible, making blueprints much easier to digest. There is also a place where users keep track of their deliveries.  

ABC Supply’s application is wonderful, but what they have always been known for is their exceptional customer service. “We're always looking for a new way to improve our value to our customers,” says Brad. Creativity and curiosity are qualities they seek out in their team members. Nothing is impossible. Brad says, “It’s not often at ABC you say, ‘No. We can't do that. We don't do that.’ It's, ‘How can we do it? How can we make it happen?’” It’s no wonder clients have been attracted to this mindset for four decades. 

Learn more about ABC Supply in their RoofersCoffeeShop® Directory or visit abcsupply.com.   

Listen to the whole podcast to discover what ABC Supply has to offer.  

About Alec   

Alec is a reporter for RoofersCoffeeShop, MetalCoffeeShop and AskARoofer. When he isn’t investigating the state of the roofing industry, you might find him playing drums with his bands in Denver.