Education That Will Help Grow Your Business

By Lauren White, RCS Assistant Editor.

Learn best practices and industry hot topics from Leap’s webinar series.

Technology and marketing are constantly evolving, and it’s important to stay current with the changes or risk getting left behind.  One way in which the digital marketing landscape has changed recently is with the increasing popularity of webinars.  Not only are webinars convenient, but they are a platform for people to connect with others and learn without having to leave the house or office.  Leap recognized the benefits of webinars and started their own webinar series for working professionals, allowing them to learn from industry experts when it is convenient for them.  

“Many people today consider webinar as the next big thing in marketing since it offers real-time connectivity and interaction between the presenter or presenters plus guests and the audience that are interacting with them,” Jomer Gregoria, the founder of Digital marketing Philippines and CJG Digital Marketing, shared on Business2Community.

Leap already has more than 20 webinars, which provide contractors with tools and knowledge necessary to get the most out of their businesses.  Unavailable for the live webinar?  No worries, Leap has a library of their upcoming and on-demand webinars, allowing contractors to browse and come back to a webinar they missed.  Tune in to hear from Leap’s partners and learn about industry hot topics and best practices.

If you’re looking for ways to enhance your online reviews and best practices for reputation management, the webinar, “Home Improvement Reputation Playbook,” has the answers you need.  Leap talks with experts from Yelp to bring tips for inspiring great reviews organically while learning how to respond to negative reviews with feedback that is thoughtful and valuable.

Another way to help your company thrive is by aligning your sales and marketing teams.  Having written two books together on this subject, our very own Heidi J. Ellsworth, RoofersCoffeeShop® (RCS) partner and Karen L. Edwards, site editor, presented, “If Your Sales and Marketing Teams Aren’t Working Together, You’re Losing Money!”  

Last week, Leap featured special guest, and RCS Influencer, Charles Antis, the founder of Antis Roofing and Waterproofing.  During the webinar, Charles shared about, “Giving Back Passionately and Being Fueled by a Desire to be the Best at Your Trade.”

Webinars are convenient and educational, allowing people to learn when it’s convenient for them, whether that’s live or on-demand.  The Leap webinar series brings the expertise of professionals in various industries and shares it with others to help their companies prosper.

See all the webinars Leap has to offer HERE. 

Learn more about Leap in their RoofersCoffeeShop® Directory.