Expanding access to premium metal products

By East Lake Metals.

This new partnership will allow East Lake Metals to reach more customers and expand access to innovative roofing systems.

In an effort to deliver high-quality steel and aluminum products to more locations on the Pacific coast, East Lake Metals has partnered with The Flatirons Group (TFG). This new partnership, spurred by Tom and Tanner Martinelli, makes it possible for East Lake Metals to expand its reach in the Western U.S. and Hawaiian markets. Combined, East Lake Metals and The Flatirons Group will expand its distribution to new coastal regions, ensuring expert support and cost-effective solutions.

Explore this remarkable collaboration and its many advantages for Western markets, including Armored CoastTM.

With 25 years of experience in building envelope products and 15 in metal products, Tom Martinelli is a highly esteemed industry expert. Renowned for his vast network and deep industry knowledge, he has worked with some of the biggest names in metal products over his time.  

Tanner Martinelli, Tom’s son, is an expert in business development. Well-recognized for his client-first philosophy and proven success at cultivating relationships, Tanner has become an invaluable ally in expanding East Lake’s brand throughout Western markets.

East Lake Metals’ primary goal in expanding into coastal markets is to meet the unique requirements of coastal regions like the Pacific Coast and Hawaiian Islands. These areas demand materials that can withstand salt air and harsh weather.  

The Flatirons Group’s presence is helping to strengthen our ability to deliver top-of-the-line solutions that meet the requirements of builders, architects and contractors in the Western U.S. and Hawaii.

Armored Coast™: A coastal roofing solution

Within East Lake Metals’ product lineup, Armored Coast stands out as an outstanding solution for coastal roofing needs. Boasting increased durability and corrosion protection thanks to its Zinc-Aluminum-Magnesium (ZAM®) coating, Armored Coast was specifically created for coastal environments and designed specifically to withstand any harsh climate.

Here are some of the key features of Armored Coast:

• Superior corrosion resistance: Our ZAM® coating offers powerful cut-edge protection. Exposed edges in metal roofing systems are at particular risk from rust and corrosion damage, making their protection essential.
• Simple installation: Armored Coast panels can be quickly and cost-effectively installed using standard galvanized clips, providing both time and cost savings compared to traditional aluminum roofing.
• Longevity: Armored Coast offers long-term performance and reliability thanks to its 20-year substrate warranty.
• Reduced maintenance: The superior durability of Armored Coast makes it attractive to clients searching for long-term solutions when longevity and reduced upkeep are of utmost importance.

What this partnership means for East Lake Metals’ customers

Customers in Hawaii and Western U.S. will benefit from access to premium products designed specifically to withstand harsh environments. East Lake Metals’ dedication to quality, combined with The Flatirons Group’s regional knowledge provides customers with several advantages, including expert support and cost-effective solutions.

East Lake Metals, a leading metal supplier, is thrilled at the possibilities this partnership opens for meeting the unique needs of Western U.S. and Hawaiian markets. Working alongside The Flatirons Group, we look forward to reaching more customers and expanding access to innovative roofing systems such as Armored Coast.

Original article and image source: East Lake Metals