Expanding contractor support at regional trade shows

By Jesse Sanchez. 

Learn how a longtime equipment supplier is expanding its services and product offerings to better support contractors in the field and at the shop. 

At regional trade shows, contractors are not just comparing products; they are searching for ways to reduce friction in their daily operations. That focus was evident at the Roofing Contractors Association of Washington (RCAW) trade show, where Steve Garlock Equipment used its presence to highlight a broader, more service-driven approach under new ownership. Katee Williams, who purchased the company in August, said the priority is to build on an established reputation while clarifying the full scope of what the business can offer. “We’re here to get the word out of what we carry and a lot of people know us as a Leister distributor,” Katee said. “We also repair the Leister equipment and so we really want people to know what else we carry and what other services we could provide for them.” 

That message reflects a deliberate shift from recognition to understanding. While the company has long been associated with specific equipment lines, its capabilities extend beyond distribution and repair. Founded in 1997 by Steve Garlock, the business built its foundation serving commercial contractors with equipment, maintenance services and essential jobsite tools. Under new ownership, that foundation is being expanded rather than replaced. 

Katee said the company is broadening its reach to include both commercial and residential contractors, with an increased focus on every day jobsite needs. The growing inventory includes safety equipment, ropes, harnesses and tarps; items crews depend on consistently but often source through multiple channels. 

To address that inefficiency, the company is placing greater emphasis on access and delivery. By supplying materials directly to contractor shops, the goal is to simplify procurement and give crews immediate access to the tools they use most. Katee stated, “If we can streamline that for people and they can have it right there at their shop, I think that would make it a lot easier.” 

The expansion also includes new product categories and service capabilities. Compressors have been added to the lineup, and the company is working to certify a technician to service generators, extending its support beyond traditional offerings. 

As the show continues, Katee said the focus remains consistently to strengthen connections with contractors while demonstrating how expanded services can improve efficiency both in the field and at the shop. 

Watch the full interview to learn more about how expanded equipment offerings and delivery-focused services can help streamline your day-to-day operations!