Experts Reveal Winning Strategies for Cause Marketing Success

By Cayden Wemple.  

You’re going to want to catch this insightful webinar as we team up with Cotney Consulting Group to share the ins and outs of cause marketing. 

In a world where everyone is trying to sell you something, isn’t it nice to know that your consumerism is going towards a good cause? Cause marketing is one of the most trending strategies in the marketing world today. In recent years, companies of all sizes have realized that incorporating social responsibility into their marketing strategies can have a positive impact on both their bottom line and their reputation. 

One of the most effective ways to do this is by aligning a company's marketing efforts with strong causes that resonate with their customers and employees. By doing so, businesses can demonstrate their commitment to making a positive impact in the world, while also strengthening their brand reputation and customer loyalty. This can be particularly effective for small and medium-sized businesses that are looking for ways to stand out in crowded markets. 

The panelists on this webinar will include John Kenney, Heidi J. Ellsworth and Karen Edwards.  

John is the COO of Cotney Consulting Group and prior to taking on that position, he had 45 years of experience in the construction industry. He has worked for multiple Top 100 contractors and is extremely experienced in roofing production, estimating and operations.  

Heidi and Karen are both industry experts with decades of experience in the roofing industry. They are both key contributors to RoofersCoffeeShop and they also co-authored the book Sales and Marketing for Roofing Contractors. 

Cause marketing is an effective way for businesses to make a positive impact while strengthening their brand and customer loyalty. The industry experts on the webinar are sure to provide valuable insights and strategies for businesses looking to incorporate cause marketing into their marketing strategies. 

The webinar takes place on March 2 at 9:00 a.m. Pacific Time and you can register for it here. 

Learn more about Cotney Consulting Group in their directory or visit www.cotneyconsulting.com. 

About Cayden 

Cayden is a reporter for RoofersCoffeeShop, MetalCoffeeShop and AskARoofer. When he isn’t writing about roofs, he’s usually playing guitar or writing songs for his musical endeavors.