By Anna Lockhart.
Live from the tradeshow floor at the recent 2024 International Roofing Expo (IRE), Heidi J. Ellsworth sat down with two well respected industry experts – John Van Beek of Labor Central and Jack Gottesman of IKO Industries – to discuss the role of technology within the roofing industry and how businesses can use these digital platforms to their advantage. In this exclusive Read Listen Watch (RLW®) webinar, “The Next Technology Revolution,” they shared the incredible impact their companies are having on the way contractors do business in the modern age.
Together, Labor Central and IKO Industries have worked to create innovative digital solutions that help contractors and laborers find work right where they are, with just the click of a button. Through the ROOFPRO loyalty program, contractors can easily find labor crews online.
Members of the IKO ROOFPRO program can receive the benefits of IKO Industries’ loyalty program as well as the advantages of the Labor Central platform, such as geo-targeted crew sourcing, access to crew profiles and credentials and 24/7 alerts to any new marketplace finds.
Jack shared that for their customers in the ROOFPRO program, resources like Labor Central are enabling them to grow into new markets far faster and easier than before. He explained, “By utilizing the amazing service that Labor Central provides, our ROOFPROs are able to continue to grow their business. And, if they are reprioritizing what they do, they now have a way by using Labor Central to be able to focus on that and accomplish those goals.”
John added that, by collaborating with the IKO ROOFPRO program, Labor Central has provided those users access to their expansive marketplace, where contractors and laborers from across the country can find hundreds of matches. He shared, “Labor Central has a huge database. I think we were over 2,000 and more individual installation crews, which could vary in size between five and 20 people. So we've got a huge database...”
Whether a contractor needs a crew based in a certain location, with certain certifications or insurances to the specific size of the crew, users can specify down to last letter what kind of needs they have and skills they are looking for in the ideal crew. With such advanced capabilities, technologies like the ROOFPRO program and the Labor Central platform are revolutionizing how contractors do business in the 21st century!
Read the transcript, Listen to the conversation or Watch the webinar to learn more about this collaboration between IKO Industries and Labor Central.
Learn more about Labor Central in their Coffee Shop Directory or visit www.laborcentral.com.
Anna is the assistant editor for the Coffee Shops and AskARoofer™. When she’s not working, she’s most likely to be found with her nose in a book or attempting to master a new cookie recipe.
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