Five decades of success and excellence

By Dani Sheehan. 

Celebrate Geocel’s product evolution and commitment to innovation in the roofing industry.  

Celebrating 50 years of excellence this year, Geocel stands as a testament to innovation, quality and unwavering commitment to customer satisfaction. Since its inception in 1974, Geocel has evolved into a leading provider of cutting-edge sealants catering to diverse construction and repair needs in commercial, residential, industrial and non-automotive transport sectors. 

What sets Geocel apart is its dedication to delivering top-notch products and services. The company places a premium on quality, making it a trusted choice among professionals who rely on Geocel sealants to ensure precision and durability in their projects. This commitment not only saves time and installation costs, but also minimizes callbacks, establishing Geocel as a reliable partner in the construction industry. 

Geocel’s journey has been marked by a history of setting industry standards. As the first U.S.-based sealant manufacturer to achieve ISO 9001 Registration, the company has consistently upheld rigorous quality standards. Collaboration with contractors in new product development has yielded innovative solutions that are now integral to various applications. 

Geocel’s product evolution showcases a strategic expansion. Initially producing products that catered to the local RV manufacturing market, they quickly expanded to lumberyards to provide a high-quality sealant to compete with high-cost silicones at the time. In the 1980s, the product line expanded further, providing a more comprehensive selection. The introduction of the groundbreaking 2300 series in the 1990s represented a shift in the company to focus on roofing applications. 

In 2012, Geocel became part of the Sherwin-Williams family of companies, enhancing its service capabilities with widespread distribution points across the United States. As Geocel looks back on five decades of success, it remains committed to setting the standard in sealants and contributing positively to the communities it serves. For those seeking peace of mind and unparalleled quality, Geocel continues to be the name to trust in construction and repair solutions.