FlashCo LIVE at IRE 2024!

By Jonny Suchor 

Learn about FlashCo’s journey so far and what lies ahead as they approach their 25th anniversary.

At the International Roofing Expo (IRE), Megan Ellsworth of RoofersCoffeeShop® had the opportunity to speak with Greg Morrow, the founder of FlashCo, a company that has significantly shaped the roofing accessories market in recent years. Celebrating over two decades of innovation, Greg shared insights into FlashCo's growth and its impact on the roofing industry during that time.  

Greg reminisced about the humble beginnings of FlashCo back in 2000, when they initially focused on lead roof flashings and were selling directly to contractors. He recalled his early days at trade shows, driving long hours to set up a small booth. "I drove to Vegas, 15 hours, and I had a little 10 by 10 booth," Greg mentioned. 

Under Greg's leadership, FlashCo has evolved significantly, as evidenced by the opening of a new 56,000-square-foot facility in Pennsylvania, dedicated to producing coated metal and other FlashCo accessories. Throughout the interview, Greg expressed his enthusiasm about the company's growth and the new opportunities the facility will bring. 

A significant draw at the FlashCo booth was their range of prefabricated roofing accessories, which Greg emphasized as a major time-saver for roofers. "We make standard prefabricated accessories and make to order, so we're kind of like a specialty sheet metal shop that really gets the stuff out quick," he explained. Products like the Easy Flapper and Flash Cap have been trendy due to their innovative designs that simplify installation and maintenance. 

Discussing the challenges roofers face, Greg highlighted FlashCo's commitment to easing the burden of field fabrication. "We're all about saving that field fabrication time," he stated. This underscores the importance of efficiency in the roofing industry where labor shortages are common, and time is money. 

As FlashCo approaches its 25th anniversary, Greg reflected on the journey and the milestones achieved. With a strong track record and a forward-looking approach, FlashCo serves as a critical partner to roofers, providing them with the tools and accessories needed to streamline their projects and move on to the next job more efficiently. 

Watch the interview to learn more about FlashCo and their offerings at IRE 2024.