Get a behind-the-scenes look at leading manufacturing plants

By Emma Peterson.

This is a great opportunity for roofing professionals to learn about the products they use day-in and day-out.

Throughout the year, Western States Roofing Contractors Association (WSRCA) hosts Roadshows around the country. These are exciting opportunities for roofing owners and professionals to expand their knowledge and connect with colleagues. Recently, on March 6, 2025, TRA Snow & Sun hosted one of these sessions at their plant in American Fork, Utah that was free for all attendees.

Attendees received a thought-provoking snow retention crash course and got to tour the TRA manufacturing plant. The tour showcased a variety of TRA’s operations and offerings. In the front office there was an interesting display featuring various TRA accessories on different roofing materials (see the cover image).  

Attendees also got to see robotic manufacturing arms in action, tackling tasks such as folding brackets. They also got to learn about TRA’s powder coating services. These services, which have been offered at the American Fork plant since 1996, include multiple cleanings before spraying and baking a powder coat on a variety of products, from single 10-foot items to high-volume production components. Their advanced continuous chain application process ensures that the coated metals are durable and long-lasting.  

There were also two critical education sessions that included Q&As to help attendees learn about protecting their businesses financially and navigating insurance complications. The first, titled “Protecting Your Financial House” was taught by Erin Hoffman from Certified Financial Services and the second, called “Critical Insurance Issues in Roofing & Utah Collections” was presented by Ashlee Poplin of Adams and Reese.

The entire session closed with a free lunch, which offered a great opportunity to talk about the morning’s activities and network with others in the industry, and a fun raffle drawing.  

This April, make sure to check them out at the Phoenix, Arizona roadshow and keep an eye out for more hosted by TRA this year!