How Roofing Companies Can Find Success by Embracing New Tech

By Evelyn Witterholt, RCS Reporter. 

CEO of Art Unlimited and RT3 member Anna Anderson discusses the latest technological advancements in the roofing industry. 

The Roofing Technology Think Tank (RT3) is constantly informing roofing contractors of new technology that will help them succeed. Through their exploration of emerging technologies, RT3 is helping the roofing industry grow and become more efficient. Anna Anderson, Scott Riopelle and John Kiesel, all members of RT3, shared their thoughts and insights about embracing new technology and the value it has to the roofing industry with Heidi J. Ellsworth in Season 3, Episode 7 of Coffee Conversations.  

As a member of RT3 and CEO of the digital marketing agency Art Unlimited, Anna Anderson is all about the advancement of technology. One trend she is seeing is the use of robotics in roofing. She says that RT3 is now demoing a robotic technology that can scan inside roofs and attic crawl spaces.  

Anna also says that embracing this new technology doesn’t mean you are pushing away employees. “These are new opportunities to leverage robotics and empower your workforce,” she says. “You're not taking away from it. You're creating a more stable, accurate solution for that workforce that you have.” 

Ways companies can improve their technical know-how is by being mindful of speed. Anna says that it’s one thing to have fast technology, but you can’t only rely on the speed of your website. You also have to respond fast to inquiries and interactions on your social platforms. By focusing on how you can work with your high-speed services, you’ll be in control of your success as a company. 

While all this change might be intimidating to consumers and the workforce, Anna says that humanity is built to adapt to change. Consumers now expect technology such as virtual reality (VR) because they have adapted to it and want to see more of it. And even though the workforce may be hesitant at first to change, Anna said that more and more workers just want to learn how to use these advancements. 

“The Roofing Technology Think Tank is dedicated to finding innovation and taking that innovation and technology and bringing it to the roofing industry,” Anna says. “We're not just looking within the industry, we're saying, ‘What's out there and how do we bring it in?’” 

Learn more about RT3 in their RoofersCoffeeShop® Directory or visit www.rt3thinktank.com. 

Read, Listen or Watch the entire Coffee Conversations to gain more insight about integrating technological advancements in your roofing company.