How to Make the Most Out of the Slow Season

By Cayden Wemple. 

All contractors hit a season where business slows down a bit, so what should you do to make the most out of that slow time? 

Whether your business model is chasing storms and fixing damages but it’s the offseason, or your business has just been a little slower than usual, there’s plenty of ways to make use of your time during the slow season.  

One way to make the most of this time is to start thinking about diversifying your product line and what services you offer. Take, for example, a small, Midwest-based company, Roofsmith Restoration. Roofsmith was known for installing asphalt roofs, but when the slow season hit, they decided to offer gutter replacements and blown-in insulation services. Owner Jesse Groves told crawfordcountynow.com, “For a roofing company to offer services like this kind of sets us apart. It’s basically what can you do today to guarantee you can save yourself some money.” 

Another thing to consider is to start spending more money on marketing and advertising. Online continues to be the king of places to advertise, but in a recent Coffee Conversations episode, Tim Brown of RGS Exteriors, shared, “We can't forget about the old traditional stuff. Mailers, TV, radio, it's a good balance of all those things.” He continued, “If you want to maintain that market share, you've always got to market no matter what. Whether things are good, bad, it doesn't matter, you've got to continue to be in front of the customer.”  

Those words certainly ring true. You always have to stay in front of the customer to remind them that not only are you an option, but you are their best option. In that same Coffee Conversations, Joe Hoffman of Hoffman Weber Construction, stated, “We found when times are tough, marketing gets cheaper, so it's actually easier. You almost don't have to spend more money. You can almost increase your reach by just maintaining your budget.” 

The slow season can be an excellent opportunity for businesses to explore new avenues and expand their services. By utilizing these strategies, you can make the most of your downtime and position yourself for success in the future. 

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About Cayden  

Cayden is a reporter for RoofersCoffeeShop, MetalCoffeeShop and AskARoofer. When he isn’t writing about roofs, he’s usually playing guitar or writing songs for his musical endeavors.