IKO Announces 2020 Dates for ROOFPRO Profit Power Workshop Series

Events to feature Certified Contractors Network President Scott Siegal.

IKO released the 2020 dates for its ROOFPRO Profit Power Workshops, events designed to provide critical insights that attendees can immediately put to work to elevate their company’s profitability and industry knowledge. The workshops will feature Scott Siegal, president of the Certified Contractors Network, who will share insights on how to use customer behavior and neuroscience to develop a company elevator pitch that represents its brand and engages customers.

The events will also cover IKO’s ROOFPRO Contractor Loyalty Program, tips for mastering homeowner meetings, comprehensive business knowledge, and third-party vendor tools and services.

The upcoming ROOFPRO Profit Power Workshops include:

• Feb. 25: Calgary, Alberta

• March 3: Anaheim, California

• March 27: Dartmouth, Nova Scotia

• April 7: Dallas, Texas

• April 21: Detroit, Michigan

• Oct. 6: Charlotte, North Carolina 

“IKO’s Profit Power Workshops empower construction professionals with some of the tools they need to not only provide the highest-quality roof services, but also help meet their financial growth goals in 2020,” said Nicole Gray, loyalty program manager at IKO. “For professionals in the roofing industry, it’s absolutely critical to be equipped with the highest quality products on the market and have the business know-how to boost their bottom lines. IKO is eager to continue providing this essential support through Profit Power Workshops to selected contractors in 2020.”

Available to members of IKO’s ROOFPRO Loyalty Program or contractors interested in applying, Profit Power Workshops feature a curriculum developed and presented by accomplished roofing professionals and subject-matter experts. Each workshop covers tips ranging from plugging leaks in business profitability to connecting contractors to third-party vendors for business support.

ROOFPRO Profit Power Workshops were established as a means for roofers to glean expert knowledge from industry and business leaders. In addition to technical roofing resources, contractors learn the ins and outs of running a financially successful business. 

Learn more about applying for ROOFPRO membership and attending the Profit Power Workshops.

About IKO

IKO is a worldwide leader in the roofing, waterproofing and insulation industry for residential and commercial markets. A family-owned business established in 1951, IKO remains firmly rooted in its founding values of craftsmanship and innovation to provide best-in-class products, services and value. Committed to a high level of vertical integration, the company also maintains its founder’s belief in the importance of controlling the raw materials used in its manufacturing process. IKO operates more than 25 manufacturing plants throughout North America and Europe. For more information on IKO and its full line of roofing product solutions, visit www.iko.com.