IKO Rolls Out New Distributor Displays

With Nordic, Dynasty, Armourshake and Royal Estate product options, these displays quickly showcase the uniqueness and benefits of each product type.

In a digital world, physical displays still carry weight in helping both distributors and their customers learn more about the benefits of a product. As a result, contractors may begin to see IKO’s new in-store displays greeting them in qualified distributor showrooms across the country. Over 100 displays showcasing IKO’s Premium products started shipping out to stores earlier this quarter, with Performance products displays following suit last week.

Next time you stop into your favorite distributor’s location, look for the display to quickly see and feel the quality behind the IKO Premium and Performance shingles. The Premium line allows you to offer your customers the ultimate in weather protection and mimic the sought-after, designer look of natural slate tiles or cedar shakes without their associated maintenance worries and expense.

Trust Performance shingles to maximize protection against wind uplift, water penetration and other severe weather conditions. IKO’s Performance products are available in popular colors and in unique color blends. These roofing shingles have a large exposure, high-definition profile and dimensional thickness that make them a popular choice among homeowners and deliver the best overall value for contractors.

Once you understand the options and performance of the shingles, consider becoming an IKO ROOFPRO. The Contractor Loyalty Rewards Program has been elevated to a new level. Your IKO purchases and educational credits will advance you through three tier levels. Each one you achieve unlocks even more potential to help you elevate your business and your bottom line. Not everyone will qualify. But if you’re willing to put in the work and climb the ladder to success, we want to hear from you.

Sign up to become an IKO ROOFPRO today.

About IKO

For nearly 70 years, IKO has been a pioneer and leader in the global roofing and related waterproofing and insulation industry for residential and commercial markets. A family-owned business for more than four generations, IKO remains rooted in its founding values of integrity and performance and provides best-in-class products, services and value. A commitment to agile innovation strives to meet the ever-changing needs of customers. That commitment, along with a continual investment in technology, local sourcing and vertical integration is roofing, elevated. For more information on IKO and its full line of product solutions, visit www.iko.com.